THE COMPASS BLOG

Marketing Craft for Small Business Owners

Practical guides, tips, tricks and advice for small business owners doing their own marketing.

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A small software team discussing how to position their productSoftware & Tech
What Is Positioning for a Tech Product?9 Min Read
A small UK service business owner planning their marketing at a workbenchService Businesses
How Does a Small UK Business Market Itself?10 Min Read
A tradesperson checking how their business is described onlineService Businesses
How a Local Business Gets Recommended by ChatGPT8 Min Read
A ceramicist arranging finished pieces in their studioCreative Businesses
How a Creative Business Builds a Brand10 Min Read
A patient reading something on their phone in a clinic waiting roomHealth & Wellbeing
What Are Google AI Overviews, and What Do They Mean for Your Practice?8 Min Read
A founder sitting down to plan their week's marketing before opening upFoundations
The Skill That Compounds: Marketing as a Founder's Long Game14 Min Read
A shop owner setting up a fresh window display with a handwritten offerLocal Businesses
Promotional Ideas for a Local Business That Build Lasting Custom10 Min Read
A small business owner mapping out strengths and weaknesses on a whiteboardFoundations
How to Do a SWOT Analysis for Your Marketing10 Min Read
A software company founder drafting a LinkedIn post at their deskSoftware & Tech
LinkedIn Marketing for a B2B Software Company10 Min Read
A course creator recording a short lesson to share on FacebookEducation
Facebook Marketing for Course Creators11 Min Read
A services firm owner planning their marketing at their deskService Businesses
How to Build an AI Marketing Strategy for a Services Firm10 Min Read
An interior designer presenting fabric and paint samples to a homeownerCreative Businesses
Marketing for Interior Designers: How to Win the Clients Worth Having9 Min Read
An estate agent handing over keys to new homeowners outside a houseLocal Businesses
Marketing for Estate Agents: How to Win More Instructions9 Min Read
A wellbeing practitioner checking a busy booking calendar at receptionHealth & Wellbeing
How a Wellbeing Practice Gets More Bookings9 Min Read
A course creator working out who their course is forEducation
How to Find Your Target Audience for Your Course9 Min Read
An online retailer preparing a customer order for dispatchRetail & Online
AEO vs SEO: What Is the Difference?10 Min Read
A small business founder drafting a press release at their deskSoftware & Tech
How to Write a Press Release for a Product Launch9 Min Read
A salon owner welcoming a client at the reception deskHealth & Wellbeing
How a Beauty Salon Builds a Brand10 Min Read
A tutor talking through a student's progress with a parentEducation
Link Building for an Education Website: A Practical Guide10 Min Read
A small business owner reviewing their marketing numbers in a notebookFoundations
How to Measure Your Marketing8 Min Read
A consultant sketching out their annual marketing plan at their deskService Businesses
How to Build an Annual Marketing Plan for a Consultancy10 Min Read
An independent corner shop owner standing in her shop doorwayLocal Businesses
What the AI Gold Rush Means for the Corner Shop14 Min Read
A small SaaS team reviewing new customer signups togetherSoftware & Tech
How to Build a Sales Funnel for a SaaS Product10 Min Read
An author working at a desk surrounded by drafts and finished booksCreative Businesses
Marketing for Authors: How to Build a Readership That Buys Every Book9 Min Read
A small business owner filling in a one-page marketing plan at homeFoundations
The One-Page Marketing Plan, Explained9 Min Read
A builder greeting a happy homeowner outside a finished extensionLocal Businesses
Marketing for Builders: How to Get Found and Win More Work9 Min Read
A small business owner packing an online order ready for dispatchRetail & Online
How to Increase Online Sales10 Min Read
A restaurant owner welcoming diners at the entranceLocal Businesses
Restaurant Marketing That Fills Tables9 Min Read
A health practice owner reviewing new branding plans at receptionHealth & Wellbeing
When Should a Health Practice Rebrand?9 Min Read
An online course creator filming a lesson at homeEducation
A Marketing Plan Example for a Course Creator9 Min Read
A volunteer and charity worker sorting donations togetherService Businesses
Marketing for Charities and Nonprofits9 Min Read
An accountant greeting a long-standing client at their officeService Businesses
How to Build Customer Loyalty in a Professional Services Firm9 Min Read
A small design studio team reviewing a set of brand guidelines togetherCreative Businesses
What Are Brand Guidelines? A Design Studio's Guide9 Min Read
A local shop owner checking their phone outside their businessLocal Businesses
Google Ads for a Local Business: How It Works and How to Get It Right10 Min Read
An online shop owner packing customer orders at her workbenchRetail & Online
AI Marketing for an Online Shop: A Small Business Guide9 Min Read
A small business owner drafting their value proposition on a notepadFoundations
How to Write a Value Proposition (Step by Step)9 Min Read
A SaaS founder building a landing page for their productSoftware & Tech
What Makes a Good Landing Page for a SaaS Product?9 Min Read
A creative business owner drafting a slogan in a sketchbookCreative Businesses
How to Write a Slogan or Tagline9 Min Read
A small business owner writing their own marketing at their deskService Businesses
Owning Your Marketing: Why the Strongest Small Brands Keep It Close13 Min Read
An online course creator writing content for their course websiteEducation
On-Page SEO for a Course Website: A Practical Guide9 Min Read
A vet practice receptionist welcoming a client and their dogHealth & Wellbeing
Marketing for Vets: How Veterinary Practices Attract and Keep Clients9 Min Read
A landscaper carefully laying a stone patio in a customer's gardenLocal Businesses
Marketing for Landscapers and Gardeners9 Min Read
A small online shop owner preparing an order while checking their laptopRetail & Online
How an Online Shop Builds an Email List9 Min Read
An online course creator writing a blog post at their deskEducation
Blogging for Business: How to Use a Blog to Sell Online Courses10 Min Read
An optician carefully fitting a patient with new glassesHealth & Wellbeing
Marketing for Opticians: How to Attract and Keep Patients9 Min Read
A SaaS founder explaining her product's positioning to a colleagueSoftware & Tech
Brand Positioning for a SaaS Company9 Min Read
A small business owner thinking through a marketing decisionEducation
The Best Marketing Investment a Small Business Can Make Is Its Own Judgement14 Min Read
An independent consultant discussing a project with a clientService Businesses
Marketing for Consultants: How to Win Clients9 Min Read
A small business owner taking notes while watching how customers browseFoundations
How to Do Market Research for a Small Business8 Min Read
A small business owner writing a marketing goal with a number and dateFoundations
How to Set Marketing Goals for a Small Business9 Min Read
An independent musician setting up before a gig at a small venueCreative Businesses
Marketing for Musicians: A Practical Guide to Getting Heard9 Min Read
An electrician handing over completed work to a homeowner at the doorLocal Businesses
Marketing for Electricians: How to Get More Work9 Min Read
A small online shop owner packing a customer's orderRetail & Online
What Is Conversion Rate Optimisation for Online Shops?8 Min Read
A small business owner weighing up marketing tools at their deskSoftware & Tech
AI Marketing Tools, Compared: What Works for a Small Business in 20268 Min Read
A creative business owner filming a video for their YouTube channelCreative Businesses
YouTube Marketing for Creators: A Small Business Guide8 Min Read
A massage therapist greeting a client at the start of a sessionHealth & Wellbeing
Finding Your USP as a Wellbeing Practitioner9 Min Read
A small business owner mapping out how customers find and choose themFoundations
What Is the Customer Journey?8 Min Read
An independent consultant drafting marketing content at their deskService Businesses
Using ChatGPT in a Consultancy: A Practical Guide to Marketing With AI9 Min Read
A small online shop owner preparing an order after a saleRetail & Online
What Is Affiliate Marketing? A Guide for Online Shops9 Min Read
A gym owner greeting a new member at the reception deskHealth & Wellbeing
A Marketing Plan for a Gym9 Min Read
A tradesperson and a customer shaking hands after a completed jobLocal Businesses
What Is Word-of-Mouth Marketing? A Guide for Local Trades9 Min Read
A joiner reviewing his marketing plans beside a half-finished staircase in his workshopSoftware & Tech
The Marketing Industry Was Built for Big Budgets. AI Is Rebuilding It for Everyone Else.14 Min Read
A solicitor meeting a client in a small high street law firmService Businesses
Marketing for Solicitors and Law Firms10 Min Read
A course creator planning their website content at a deskEducation
How to Do Keyword Research for a Course Website8 Min Read
Two SaaS co-founders working together on their customer acquisition planSoftware & Tech
Customer Acquisition for a SaaS Business: What It Is and How to Do It Well11 Min Read
A small business owner working through their marketing after closing timeFoundations
What 25 Years in Marketing Taught Me About the Advice Small Businesses Get14 Min Read
A tradesman checking a job enquiry on his phone beside his vanLocal Businesses
Marketing for Tradesmen: How to Get Found, Trusted and Hired10 Min Read
A small business owner working out a marketing budget at a deskFoundations
How Much Should a Small Business Spend on Marketing?9 Min Read
A designer reviewing hand-drawn logo sketches at a studio deskCreative Businesses
What Makes a Good Logo?9 Min Read
An online store owner packing a customer orderRetail & Online
What Is a Lead Magnet for an Online Store?9 Min Read
A course creator recording a lesson at their home deskEducation
How to Use AI to Market an Online Course9 Min Read
An independent shop owner setting up a fresh window displayRetail & Online
Retail Marketing for Independent Shops10 Min Read
A course creator planning their marketing strategy at a home deskEducation
A Marketing Strategy Template for Course Creators10 Min Read
A plumber repairing a leaking pipe under a kitchen sinkLocal Businesses
Marketing for Plumbers: How to Get More Work and Steady Repeat Customers9 Min Read
A ceramicist shaping a piece on the wheel in her studioCreative Businesses
How an Artist Builds a Brand10 Min Read
A small software team planning their product launchSoftware & Tech
How to Build a Go-to-Market Strategy for a Software Product12 Min Read
An online shop owner carefully packing a customer's orderRetail & Online
How an Online Shop Turns One Sale Into Many9 Min Read
A small business owner filling in a marketing plan template at their deskFoundations
The Marketing Plan Template Small Businesses Use9 Min Read
A chiropractor treating a patient in a small, welcoming clinicHealth & Wellbeing
Marketing for Chiropractors: How to Build a Clinic Patients Find and Trust8 Min Read
A small business owner reviewing how their business is described onlineSoftware & Tech
What Is Generative Engine Optimisation (GEO)?9 Min Read
A small business owner introducing themselves confidently at a networking eventService Businesses
How to Write an Elevator Pitch for a Small Business10 Min Read
A small business owner thinking through their marketing in the eveningFoundations
The Flood Is Coming: How to Be the Signal When AI Makes Marketing Content Free16 Min Read
A small business owner writing out a marketing plan in a notebookFoundations
How to Create a Marketing Plan for a Small Business8 Min Read
A creative business owner making work by hand in their studioCreative Businesses
How to Market a Creative Business7 Min Read
A small business owner planning their marketing late in the eveningFoundations
Why the Next Decade of Marketing Belongs to the Small Business Owner14 Min Read
A small online shop owner packing customer orders at homeRetail & Online
How to Market an Online Shop8 Min Read
A small business owner planning their brand strategy at a worktableFoundations
What Is a Brand Strategy (and How to Build One)10 Min Read
A small business owner checking what is being said about their businessFoundations
What Is Answer Engine Optimisation (AEO)?8 Min Read
A small business owner reviewing marketing content before it goes outSoftware & Tech
What Is AI Marketing?11 Min Read
A shop owner checking their business listing on their phone in the shop doorwayLocal Businesses
How to Set Up a Google Business Profile9 Min Read
An online store owner packing orders while planning upcoming contentRetail & Online
How to Build a Content Calendar for an Online Store8 Min Read
Two colleagues planning their marketing together over coffee at a tableFoundations
What Is a Marketing Strategy8 Min Read
A small business owner filming a video with a phone propped on a tripodFoundations
Video Marketing Strategy8 Min Read
A man working at a kitchen table in the evening with a coffee, planning a side hustle around his dayFoundations
Side Hustle Ideas UK7 Min Read
A woman working on her side hustle at a home desk in the evening by lamplightFoundations
Side Hustle Ideas From Home7 Min Read
Two small business owners talking over coffee at a tableFoundations
Sales and Marketing Strategy8 Min Read
Two colleagues mapping out their marketing with sticky notes on a tableFoundations
Marketing Strategy Examples7 Min Read
A small online shop owner packing customer parcels at a table at homeRetail & Online
How to Start a Dropshipping Business7 Min Read
A dog walker holding several dogs on leads on a path through a park on a bright morningLocal Businesses
How to Start a Dog Walking Business7 Min Read
A clothing brand owner sorting garments on a rail in a bright studioRetail & Online
How to Start a Clothing Business7 Min Read
A professional cleaner in an apron wiping down a bright, tidy kitchen worktopLocal Businesses
How to Start a Cleaning Business7 Min Read
A person writing business plans in a notebook at a kitchen table, starting with almost nothingFoundations
How to Start a Business With No Money7 Min Read
A woman working at a tidy desk in a bright corner of her home, running a businessFoundations
How to Start a Business From Home8 Min Read
A person counting bank notes and coins while writing a business budget at a kitchen tableFoundations
How Much Does It Cost to Start a Business7 Min Read
A small online store owner packing customer orders at a workbench in a home studioRetail & Online
Ecommerce Marketing Strategy8 Min Read
A small business owner planning content ideas in a notebook at a deskFoundations
Content Marketing Strategy8 Min Read
Two colleagues talking through their brand over coffee at a cafe tableFoundations
Brand Marketing Strategy8 Min Read
Two business owners shaking hands across a desk, representing a B2B partnershipFoundations
B2B Marketing Strategy8 Min Read
Professional black woman smiling at desk using laptop and smartphone in office.Foundations
Marketing Fundamentals: The Science Behind Great Marketing11 Min Read
Young smiling Latin American woman with professional photo camera against rack with assorted apparel indoorsRetail & Online
How to Sell on Vinted11 Min Read
Smiling young man recording a podcast in a cozy home studio with professional microphone setup.Creative Businesses
How to Start a Podcast11 Min Read
Woman packing online shop orders at home. Features boxes, clothing rack, and a laptop.Retail & Online
How to Sell on Etsy11 Min Read
Three colleagues engaged in a collaborative discussion during a business meeting.Software & Tech
Product Marketing: A Founder's Guide11 Min Read
Warehouse worker using computer for inventory management at logistic center.Retail & Online
How to Sell on eBay11 Min Read
Man filming creative content with smartphone on gimbal indoors.Creative Businesses
How to Get Followers on Instagram11 Min Read
Woman in suit using laptop on sofa in bright room, modern lifestyle.Software & Tech
SaaS Marketing: The Guide for Founders11 Min Read
Busy small business environment in İzmir with people and juice dispenser, showcasing local retail setting.Local Businesses
How to Promote Your Business Locally9 Min Read
A man working on a laptop at a desk with coffee, showcasing remote work in a modern office setting.Foundations
Email Marketing for Small Business9 Min Read
Experienced instructor watching anonymous African American female lifting dumbbell on blurred background of gymHealth & Wellbeing
How to Get Personal Training Clients9 Min Read
Hands engaged in note-taking and learning from an open book on a wooden table.Education
How to Start a Tutoring Business9 Min Read
Crop unrecognizable female setting mobile phone on tripod while recording vlog on blurred backgroundFoundations
Social Media Marketing for Small Business9 Min Read
A diverse group in an office meeting discussing startup strategies and innovative ideas.Software & Tech
How to Launch a Product9 Min Read
A street market vendor passionately explains artwork to two visitors, showcasing vibrant local art.Creative Businesses
How to Sell Art Online9 Min Read
A woman takes photos of stylish clothing in a fashionable boutique, emphasizing trendy fashion.Retail & Online
How to Sell on Depop9 Min Read
Ethnic male seller talking to client and writing order on paper while working in street food truckService Businesses
How to Get More Clients9 Min Read
Man in a beanie using laptop in a stylish fashion store, indoors.Retail & Online
How to Start an Online Shop9 Min Read
Close interaction of hands exchanging cash in a café setting. Business transaction detail.Local Businesses
How to Get More Google Reviews9 Min Read
Positive ethnic cook in apron standing at counter in food truck and giving delicious hamburger to anonymous woman customer in daytimeFoundations
How to Get More Customers9 Min Read
A young man recording video content indoors with a smartphone and tripod.Creative Businesses
How to Get More TikTok Followers9 Min Read
An architect's workspace featuring a blueprint, note-taking, and modern office design.Foundations
Small Business Marketing Ideas8 Min Read
Real estate agent closing a deal with clients, showcasing trust and professionalism.Service Businesses
How to Get Clients9 Min Read
Close-up of a woman holding a smartphone displaying various apps.Software & Tech
How to Market an App9 Min Read
Concentrated female florist with dark hair standing in floral shop with tablet near flowers in wrapper while checking order during workFoundations
How to Market a Small Business9 Min Read
A young woman performs with an acoustic guitar against a textured wall in Bogotá.Creative Businesses
How to Promote Your Music9 Min Read
Smiling young woman managing a small business with laptop and packages around her.Service Businesses
How to Price Your Services9 Min Read
A therapist conducts a one-on-one session with a client in a comfortable office environment.Education
How to Get Coaching Clients9 Min Read
Smiling dentist holding a notebook in front of a clinic sign, promoting a welcoming and professional dental environment.Health & Wellbeing
How to Get More Patients9 Min Read
A person writing notes while researching online courses on a laptop in a home setting.Education
How to Sell an Online Course9 Min Read
A professional businessman working at his desk, reviewing documents in a modern office environment.Service Businesses
How to Get More Leads9 Min Read
Man in apron making a business call outside a gourmet store in Portugal, checking notes.Local Businesses
How to Advertise Locally9 Min Read
Group of adults practicing CrossFit with weights in an industrial-style gym.Health & Wellbeing
How to Get More Gym Members9 Min Read
A coach discusses strategy with a women's team seated in a gym setting.Education
How to Grow a Coaching Business9 Min Read
Elderly man closing a metal gate of an urban shop in Asia with traditional signage.Local Businesses
How to Market a Local Business9 Min Read
An adult tutoring a child at home, focusing on learning and education.Education
How to Get Tutoring Clients9 Min Read
Female shopkeeper with face mask setting a welcome sign on a blue door.Local Businesses
How to Promote a New Business9 Min Read
A professional therapist takes notes during a private counseling session in a cozy room.Health & Wellbeing
How to Get Clients as a Therapist9 Min Read
Two women in work clothes cleaning a modern living room using a vacuum and mop.Service Businesses
How to Market a Cleaning Business9 Min Read
Young woman therapist provides relaxing massage therapy to a male client indoors.Health & Wellbeing
How to Get Massage Clients9 Min Read
A dynamic group of young entrepreneurs brainstorming in a well-lit office space.Software & Tech
How to Market a Startup9 Min Read