COMPASS, FOR EDUCATORS

Marketing for Education

You teach one to one or in small classes, and your timetable swings from a full autumn term to a frightening gap the moment exams finish. Compass helps you describe your teaching in words that bring the right students in, sets the handful of places parents and learners look, and teaches you the marketing craft to fill the quiet terms before they arrive. Try Compass today with a free 90 day growth plan.

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Science tutor

What You Came Here to Solve

It's Sunday evening. You finish the marking, you check the calendar for the week of lessons ahead, and the picture is patchy. Two students finished their grades last month and have not rebooked, the diary after the summer looks thin, and the website you built has not been touched in over a year. A new tutor in the area has gone up across the local Facebook groups, the parents who usually refer you have gone quiet, and the about page you have rewritten three times still does not sound like you. You know you need to bring the next students in, but the marketing options run into the dozens and your time is the hour after the last lesson. What do you do?

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Teacher students

Why Most of the Advice Misses the Mark

Most education marketing advice was written for schools and academies with a marketing officer and a budget, and the agencies that offer to fill your timetable charge more in a month than a term of lessons brings in. You are good at the teaching and selling yourself feels like boasting, so the marketing slips to the bottom of the list behind prep and marking. The advice you find online assumes a front desk and a brochure, and the trade press is full of centres and chains that have nothing in common with one person and a teaching room. It ends in trying everything once, committing to none, and reaching September with the timetable still half empty.

Data analysis hands

What Makes Compass Different

Most AI tools would take the writing off you and produce a paragraph that could belong to any teacher anywhere. Compass turns that around. It brings the speed of AI together with coaching and a feel for how parents and learners choose, so your teaching comes through in your own words and you pick up the marketing craft between lessons rather than handing it to a machine.

Compass starts with how you describe your teaching, because a clear, specific account of who you help and how is what turns a browser into an enquiry. It surfaces the website, listing, and review actions that lift your visibility when a parent searches, and it names the reason behind each one so the craft stays with you the next time you update your about page. It sets your channel mix to fit one teacher with a timetable, calibrated to local search, the parent and learner word of mouth your reputation runs on, and the term rhythm your year follows. It teaches you to build the rebooking and referral habit that carries students from one term into the next, with the trust signals that matter when you teach children.

You stay in control of every word, you learn why each one fills the timetable, and you have a senior marketing executive's judgement behind you, treating your years of teaching as the asset they are.

Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

How Compass Works

1

Learns Your Teaching

Twenty minutes to get started. You answer a handful of quick questions about your teaching: what and who you teach, where your students come from, where you already appear online. While you answer, Compass researches your category and your local area and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your last great student was, what success looks like for the next term, what marketing you have already tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your teaching, with the market truth about your category, the student and parent profiles most worth pursuing, the moments that turn an enquiry into a booked first lesson, and a 90 day roadmap of the actions that matter most for the term ahead. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five profiles instead of two, and a monthly cadence that adapts to the term rhythm your year runs on.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by student profile and channel. Some tasks Compass handles for you in the background, such as listings monitoring and review tracking across the platforms parents check. The rest are short and clear, designed to fit between lessons and prep, with the marketing science behind each one explained in jargon-free language so you learn the craft as you go.

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The Marketing Science Underneath

Education marketing has its own canon of science: how a parent or learner chooses a teacher on trust and proof before price, the term-rhythm maths that decides whether a finished student is replaced before the gap opens, the local-search mechanics that decide whether the parent down the road finds you or the new tutor in the Facebook group, and the word-of-mouth compounding that carries a one-person teaching practice. Compass applies the science to your teaching and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
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FAQs

Compass builds the rebooking and referral habit that fills the next term before this one ends, including the moment to suggest the next stage of learning, the way to ask a happy parent for an introduction, and the seasonal plan that works on the quiet stretch in advance rather than in a panic.
No. You stay the marketer and your voice stays on the page. Compass coaches a clearer, more specific description of your teaching and explains why it works, so the words are sharper but unmistakably yours.
Compass leads with the trust signals parents look for, including your qualifications, your experience, and the checks and references that reassure a parent choosing someone to teach their child. The way you present them stays yours, and Compass shows you what reassures a parent before they enquire.
Compass walks you through the framing that turns "what I teach" into "what changes for the student" so your experience reads as useful proof rather than a sales pitch. The words stay yours.
It depends on the time you have. Compass calibrates the daily task list to your availability, whether that is fifteen minutes between lessons or a longer session at the weekend.
Free includes the 90 Day Growth Plan. Pro is £19 a month for the first 1,000 founders, locked for life. After the 1,000th seat is taken, Pro is £39 a month. No card needed to claim the free plan. See full pricing details.