COMPASS, FOR ONLINE SELLERS AND MAKERS

E-Commerce Marketing for Online Shops

You sell on Shopify or your own site, on Etsy or Amazon, sometimes all three, and the playbook keeps shifting under your feet. Compass helps you write your product pages that earn the clicks, sets your marketing channel mix where your customers spend their time, and teaches you how to build the email marketing that turns one sale into many. Try Compass today with a free 90 day growth plan.

Get Your Free 90 Day Growth Plan See How Compass Works
Small business owner

What You Came Here to Solve

It's 9pm Sunday. You check Shopify on your phone, Etsy on your laptop, and Meta ads in another tab. The picture is patchy. Orders are flat, paid ads ran on budget this week but only brought back three sales. Reviews trickle in, the Etsy seller two listings down dropped their prices last Tuesday and another shop in your niche has a new product feed that everyone seems to be sharing. You know you need to do something but the playbook keeps shifting and your time is severely limited. What do you do?

Get Your Free 90 Day Growth Plan

Business presenter

Why Most of the Advice Misses the Mark

Most ecommerce marketing advice comes from agency operators running campaigns for shops with seven-figure ad budgets. Their playbook assumes a designer, a copywriter, a paid-media specialist, and a developer on call. Yours assumes you, possibly your partner, and a busy fulfilment afternoon. The fees stack up on every sale, your work gets lost among the mass-produced copies, and the buyers you do win you rarely hear from again. The Shopify forum is full of people running shops at a scale that has nothing in common with yours. Each platform rewards different signals: Etsy weights one thing, Amazon another, your own site a third, and the advice rarely tells you which one it was written for.

Business meeting

What Makes Compass Different

Other AI tools will run your shop's marketing and hand back copy that could sell anyone's mug or candle, when handmade and direct is the whole reason your buyers choose you. Compass is built the other way up. It pairs the speed of AI with coaching and taste, so your listings sound like your shop and you learn the craft instead of renting it from a course that left you no better off.

Compass starts at your product page, because your sale is won there. It surfaces the photo, copy, and reviews changes that lift your sales rate against what your category typically does. It names the reason behind each one so the craft stays with you for the next product you list. It sets your channel mix to fit where you sell and the time and budget you have available. It teaches you how to build your email marketing that brings buyers back at a fraction of what it costs to bring them in the first time and it walks you through your seasonal calendar so your peak weeks land planned.

You stay the maker and the marketer both, you learn the reason behind each one, and you have a senior marketing executive's judgement beside you, working out what makes a sale so you can do it again on purpose.

Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

How Compass Works

1

Learns Your Shop

Twenty minutes to get started. You answer a handful of quick questions about your online shop: what you sell, where you sell, who buys from you, where you are online. While you answer, Compass researches your market in the background and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your last great customer was, what success looks like for the next quarter, what marketing you have already tried, and how much time and budget you can put behind it.

2

Writes Your Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your business, with the market truth about your category, the customer profiles most worth pursuing, the buying moments that turn interest into purchase, and a 90 day roadmap of the actions that matter most for the next three months. Your Pro subscription turns that into a full 12 month marketing strategy with deeper market research, five customer profiles instead of two, and a monthly cadence that adapts and flexes as your business grows.

3

Turns Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by customer profile and channel. Some tasks Compass handles for you in the background, such as social listening and brand monitoring. The rest are short and clear, designed to fit between everything else you are doing, with the marketing science behind each one explained in jargon-free language so you learn the craft as you go. Every week, Compass synthesises what your audience is saying online. Every month, it shows you how your market is shifting. Every quarter, the plan rolls into the next phase of the year.

Get Your Free 90 Day Growth Plan

The Marketing Science Underneath

E-commerce has the deepest marketing-science canon of any commerce sector: the psychology of a buying decision on a product page, what each channel costs and the maths of bringing customers back at a fraction of the cost of the first sale. Compass applies the science to your shop and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

Learn More

Business duo
1,000 of 1,000 founding spots left

Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
Get Your Free 90 Day Growth Plan

FAQs

Yes. Compass shapes the work to where you sell. If you run Shopify only, Etsy only, Amazon only, or a mix, your channel mix and your product-page priorities get calibrated to that footprint.
Compass helps you write your ad strategy, your creative brief, your audience targeting, and your testing plan. The ad platform stays in your account, your budget stays with you, and Compass surfaces what your result means and what to do next.
This is where your margin lives, and Compass teaches you how to build it. Welcome series, abandoned cart, post-purchase, win-back, seasonal. Your flows live in whichever email tool you already use, Klaviyo or Shopify Email or Mailchimp. Compass walks you through the structure and the copy that works for your category.
It depends on how much time you have available. Compass will set tasks that are calibrated to your availability.
A single on-screen marketing plan personalised to your shop. Twenty minutes to set up. What your category typically does, two of your customer profiles, the buying moments that turn browsers into buyers, and a 90 day roadmap of the actions that come next. Free and yours to keep.
Free includes the 90 Day Growth Plan. Pro is £19 a month for the first 1,000 founders, locked for life. After the 1,000th seat is taken, Pro is £39 a month. No card needed to claim the free plan. See full pricing details.