COMPASS, FOR TECHNOLOGY FOUNDERS

Marketing for Technology Companies

You built a product you are proud of and the hard part turns out to be getting anyone to use it. Compass helps you sharpen how you describe the product, sets the mix of places your users gather, and teaches you to build the distribution that compounds while you ship. Try Compass today with a free 90 day growth plan.

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Developer

What You Came Here to Solve

It's late on a Wednesday. You close the last pull request, you open Stripe, and you refresh it the way you have refreshed it all week. The line is flat. The product is good, the handful of users you have love it, and still the chart will not move. A competitor with a thinner product launched well and is everywhere your buyers look, the founders Slack you joined is full of people at a scale that has nothing to do with you, and the launch post you meant to write sits half-finished in a tab behind the editor. You know the problem is distribution and not the code, but the marketing options run into the dozens, and shipping a feature feels like progress while writing a landing page does not. What do you do?

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Dev team meeting

Why Most of the Advice Misses the Mark

Most tech marketing advice was written for companies past product-market fit with a growth team and an ad budget your runway cannot carry, and the agencies pitching SaaS growth want a monthly retainer that would empty months of runway in weeks. A lot of what gets sold to builders as growth reads like snake oil, the threads promising overnight users and the one-trick courses that never show the mechanism behind the claim. The playbook assumes there is already something working at scale to pour fuel on, and the trade press is full of funded operators with two growth hires who have nothing in common with a one-person company. What you find online ends in trying everything once, committing to none, and closing the quarter with the chart still flat and the launch post still in drafts.

UX designer

What Makes Compass Different

The usual AI tools take the marketing off your hands and give back copy that could describe any product in your category. Compass is built on the opposite idea. It puts the speed of AI behind coaching and craft and shows you the mechanism behind every move, so distribution becomes a system you can reason about the way you reason about your stack, rather than a black box you cannot inspect.

Compass starts with positioning, because the words on your landing page decide whether a visitor understands what the product does for them inside the first ten seconds. It surfaces the landing-page, onboarding-copy, and launch-post actions that lift your signup rate against what your category typically does, and it names the reason behind each one so the craft stays with you the next time you ship. It sets your channel mix to fit a founder-led, pre-team stage, calibrated to the developer communities, the marketplaces your stack lives on, and the content that earns distribution at near-zero spend. It teaches you to build the launch rhythm and the compounding content that turn your first hundred users into your first thousand while you keep shipping.

You stay in control of how the product is positioned, you learn the reasoning behind each one, and you have the judgement of a senior marketing executive on call while the company is still one founder.

Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

How Compass Works

1

Learns Your Product

Twenty minutes to get started. You answer a handful of quick questions about your product: what it does, who you have sold it to, where you already show up online, what your roadmap looks like. While you answer, Compass researches your category and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your last great user was, what success looks like for the next quarter, what marketing you have already tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your product, with the market truth about your category, the user profiles most worth pursuing, the moments in a user's day that turn a stranger into a signup, and a 90 day roadmap of the actions that matter most for the next three months. Your Pro subscription turns that into a full 12 month marketing strategy with deeper market research, five user profiles instead of two, and a monthly cadence that adapts as the product grows.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by user profile and channel. Some tasks Compass handles for you in the background, such as competitor tracking, the developer-community mentions that need a response, and the listings monitoring across the marketplaces your product lives on. The rest are short and clear, designed to fit between coding sessions, with the marketing science behind each one explained in jargon-free language so you learn the craft as you go.

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The Marketing Science Underneath

Technology marketing has its own canon of science: how positioning decides whether a user understands what the product is for them inside the first ten seconds, the activation maths that decides whether a signup becomes the second session, the community dynamics that turn a launch into the first hundred users at near-zero spend, and the compounding content that builds distribution while the company is still one or two people. Compass applies the science to your product and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Accounting hands
1,000 of 1,000 founding spots left

Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

With distribution treated as a skill rather than a stroke of luck. Compass starts with positioning and the one or two places your users already gather, gives you the reason each one works, and sets a sequence you can run between coding sessions, so getting users becomes a system you understand rather than a gamble.
No. You stay the marketer and your voice stays on the page. Compass coaches the structure that lands in your category and explains why, so the words are sharper but still yours.
Probably, but the timing and the post matter more than the platform. Compass walks you through when in your product cycle to launch where, the post structure that lands in each community, and the response work afterwards that turns visibility into signups.
For most pre-team software the answer is content authority, the developer communities your audience reads, the marketplaces relevant to your stack, and a small set of partnerships. Paid acquisition comes later. Compass calibrates to your category and names the first three actions.
It depends on the time you have between coding sessions. Compass calibrates the daily task list to your availability and prioritises the work that compounds over the tasks that demand attention every week.
Free includes the 90 Day Growth Plan. Pro is £19 a month for the first 1,000 founders, locked for life. After the 1,000th seat is taken, Pro is £39 a month. No card needed to claim the free plan. See full pricing details.