Compass is a personalised AI Marketing Collaborator.
It learns your business, researches your market, and writes
a marketing strategy you can act on. The strategy turns into
a daily action plan that flexes and adapts as your business
grows.
ABOUT
Marketing help that teaches you to need it less
Compass exists to help small business owners market their business their way, with the research, the plan and the coaching that used to sit behind an agency door, now in your own hands.
Why Compass Exists
You run the business. You also have to market it, and the advice you find was written for companies with a marketing team. It assumes you know what a positioning statement is, that you have time to test five channels, and that you can tell good marketing from a nice-looking waste of a Tuesday. You have tried Instagram, you have tried a few ads, you have asked a friend who used to do this for a living, and the sales chart looks much the same.
Most small business owners do not need more marketing tools. They need to know what to do next, why it matters, and how to do it well, in the time they have. That gap is why Compass exists.
Compass is your AI Marketing Collaborator
Compass is an AI Marketing Collaborator for small business owners. It learns your business, researches your market, builds your marketing strategy, and turns that strategy into a short list of things to do each day, with the reasoning behind every step.
It takes the power of AI and combines it with coaching, marketing craft and proven science, so you get marketing excellence with you still in the driving seat. You are the marketer. Compass is the collaborator that lifts your craft and teaches you as you go.
How Compass Compares with Other AI Marketing Software
Today's AI marketing products each own one slice of the job.
A tool does a single task. It writes the post, builds the ad, or finds the keyword, then hands the thinking back to you. An assistant works alongside you so you move faster, but you still decide every step and still need to know what good looks like. An agent runs the work for you on its own, which is powerful at scale, but it takes the wheel and you learn nothing. A coach gives you advice and holds you accountable, usually from one expert's playbook, while the strategy and the doing stay on your plate.
Compass does all of this and more: it builds your whole marketing strategy from your own business and the science of what works, tells you what to do next, does the work with you, and teaches you as you go, all in one place.
| Compass | AI Tool | AI Assistant | AI Agent | AI Coach | |
|---|---|---|---|---|---|
| A complete marketing strategy built for your specific business | |||||
| Built from your own business, audience, and competitor research | |||||
| Grounded in proven marketing science rather than generic AI or one person's playbook | |||||
| Tells you exactly what to do next, in priority order | |||||
| Teaches you marketing as you go, so you rely on it less over time | |||||
| Works with you and hands it back, so you stay in control | |||||
| Can execute the tasks for you when you want | |||||
| Everything in one place: research, strategy, plan, tasks, and tracking | |||||
| Adapts as your business and your results change | |||||
| Made and priced for a solo founder or small business |
Our Mission
“Compass exists to empower founders to market their business, their way.”
Our Vision
“Every user that starts using Compass will eventually find their way and not need it anymore.”
Marketing horsepower belongs to every founder building a real business: the carpenter, the kitchen designer, the consultant, the cafe owner, and the thousand other roles where the work is real and the budget is not enterprise-shaped.
Our Operating Model
Starlight Tech runs as a solo-person company at small-team scale: one founder plus AI collaborators across product, marketing, finance, legal, and operations. That model shapes Compass. If Compass works for Starlight Tech, it works for the founder doing their own marketing on the other side of the screen.
The model is honest. Compass is not a venture-backed team of 200 dressed up as an indie product. It is a solo founder plus AI, and the product reflects who it is built for.
Our Values
We believe brand is when product meets personality, so our values shape how Compass shows up. They are grounded in the Starlight Triad® that governs everything the company does.
Solve Real Problems
Don't invent problems to convince people they have them. Solve the ones they have.
Respect Human Craft
Without craft, we are nothing. Champion it in everything we do.
Cast a Glow
Be the thing that makes people smile when they talk about it.
Focus on Impact
Do the things that matter, leaving room to breathe.
Enhance with Technology
AI should enhance the human rather than control it. That is the gift of tech.
Enable and Empower
Build others up through learning and encouragement.
Celebrate Others' Success
When they win, we all win. Let's win together.
Always Create
If Compass takes away one marketer, create a hundred new ones instead.
1,000 of 1,000 founding spots left
Founder Rate, Locked for Life
Pro Plan subscription £19 per month for as long as you stay.
- The first 1,000 founder members can upgrade and lock £19 a month for life.
- When the places are filled, the Pro Plan becomes £39 a month.
- Your founder rate never changes.
- See full pricing details.
FAQs
An AI Marketing Collaborator is a new category of AI
marketing software. A marketing agent runs the marketing
without you. A marketing tool waits for you to tell it what
to do. A Collaborator works alongside you. You bring the
business knowledge. The Collaborator brings the marketing
science. The strategy is shared. The work gets done.
See the full comparison of AI marketing approaches.
General-purpose AI tools need your prompts. Compass learns
your business in a twenty-minute conversation, then
researches your audience and market, then writes a marketing
plan and a daily action plan that reflect what it knows.
The marketing science is built in, not assumed.
Small business owners running their own marketing. Compass
is calibrated to the way your business wins customers:
local-first, booked services, knowledge services, audience
businesses, or online retail.
A single on-screen marketing plan personalised to your
business. It carries the market truth about your category,
the customer profiles most worth pursuing, the buying
moments that turn interest into purchase, and a 90 day
roadmap of the actions that matter most for the next three
months. Free and yours to keep.
Free includes the 90 Day Growth Plan. Pro is £19 a month
for the first 1,000 founders, locked for life. After the
1,000th seat is taken, Pro is £39 a month. No card needed
to claim the free plan. See full pricing details.
If you run a business and you are doing the marketing
yourself, Compass is for you. If you have a marketing
director and a marketing budget already running it, Compass
is not the right fit yet.