Compass sizes your market, maps your competitors on positioning, pricing and content, and builds profiles of your target customers with their buying moments and objections. On Compass Pro this is full and deep; on Compass Free it is at the estimate level.
FEATURE DETAIL
How Compass Learns Your Business
Before Compass plans a single thing, it learns your business and researches your market, so the plan you get is grounded in real research.
What This Is
Business research in Compass is the work it does up front to understand your market before it builds your plan. You answer a short set of questions about your business, Compass reads what is already public about your market and your competitors, and it turns all of that into a clear picture of where you stand and who you are trying to reach.
What This Does
Compass asks you the right questions and does the digging around them. It sizes your market so you know how much room there is to grow. It maps your competitors and how they position, price and talk to customers. It builds profiles of the people you want to reach, with the moments that make them buy and the objections that hold them back. On Compass Pro this goes deep, with full market sizing and up to five buyer profiles; on Compass Free you get the estimate-level version. Either way, the research becomes the foundation every later step is built on, so your plan fits your business rather than a generic template.
Why It's Better This Way
A general AI tool will answer a question about your market, but it starts every chat with no memory of your business and no method behind the answer. A blank spreadsheet waits for you to know what to look for. Doing the research yourself means evenings lost to competitor websites and a nagging feeling you have missed something. Compass works from a repeatable research method drawn from proven marketing practice, asks for what only you can tell it, and finds the rest, so the picture is both yours and grounded. Good marketing starts with knowing your market, and this is where Compass earns the plans that follow.
How This Benefits You
You stop guessing. When you can see how big your market is, who you are up against, and what makes your customers say yes, every later decision gets easier and a little braver. You spend your time acting on a clear read of your market instead of building it from scratch at the kitchen table. And because Compass shows you what it found and why it matters, you come away understanding your own market better, which is knowledge your business keeps long after the research is done.
How To Use It
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Free 90 Day Growth PlanFAQs
From what you tell Compass about your business and from the public record on your market and competitors. Compass shows you what it found, so nothing is a black box.
No. Answering Compass's questions is all that is needed from you. It does the digging and explains the result in plain English.
Your first research generates in minutes once you start. On Compass Pro the deeper research runs in your first session after upgrading, around five to ten minutes.
Yes. It is built from your answers and your market, not a generic industry summary, which is why the plan that follows fits you.