You shipped the thing, you have a handful of users who love it, and the gap between what you built and what anyone wants to buy is the harder problem you didn't plan for. Compass helps you build your visibility with the right users through a well researched marketing plan that earns you signups, paying customers and word-of-mouth growth whilst teaching you the marketing craft that your product can rely on in the future. Try Compass today with a free 90 day growth plan.
It's Wednesday night. You finish the last code review, you push to main, you open analytics, and you see twelve signups for the week against a backlog of features you still want to ship. The first hundred users came from a Product Hunt launch and a thread on Hacker News, and the chart has been flat since. Three competitors raised seed rounds this quarter, the LinkedIn feed is full of growth advice that costs more than your runway, and the founders Slack you joined is full of people at scales that have nothing to do with where you are. You know you need to do something about distribution but the options run into the dozens, and the marketing-vs-product trade-off is the one you keep losing because shipping a feature feels like progress and writing a launch post does not. So what do you do?
Most software marketing advice was written for companies past product-market fit with a paid team and an ad budget your runway cannot support, and the agencies pitching SaaS growth want monthly retainers that would burn through six months of your runway in eight weeks. Most of what gets sold to you as growth reads like snake oil, the threads promising overnight users and the one-trick courses aimed at builders more desperate than they will admit. The agency playbook starts at "scale what's working" and assumes there is something working at scale already, and the trade press is full of Series B operators with two growth hires that have nothing in common with you. The advice you can find online slips into trying everything once, committing to none, and ending the quarter with the analytics chart still flat and the next launch post still in drafts.
Other AI tools generate your marketing and hand you slop that makes your launch sound like every other launch. Compass is built differently. It puts AI speed behind coaching and craft and explains the mechanism behind each one, so you build distribution as a skill you understand rather than a black box you cannot inspect.
Compass starts with positioning, because the words you use to describe your product decide whether the user who lands on your page understands what it is for them within the first ten seconds. It surfaces the website, landing-page, and onboarding-copy actions that lift your signup rate against what your category typically does, and it names the reason behind each one so the craft stays with you the next time you launch a feature. It sets your channel mix to fit a founder-led, pre-team scale, calibrated to the developer communities, marketplace surfaces, and content authority actions that earn distribution at zero or near-zero spend. It teaches you how to build the early-stage compounding work that runs while you code, including the launch-post rhythm, the content cadence that the developer audience reads, and the post-onboarding actions that turn the first hundred users into the first thousand.
You stay in control of the product's story, you learn why each play works, and you get the thinking of a senior marketing executive while the team is still you and a co-founder.
Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best
Twenty minutes. You answer a handful of quick questions about your product: what it does, who you've sold it to, where you're already showing up online, what your roadmap looks like. Compass researches your category and surfaces what it finds, then a short guided conversation captures your last great user, the next quarter, what you've tried, and the time and budget you can put behind it.
The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your product, with the market truth about your category, the user profiles most worth pursuing, the moments in a user's day that turn a stranger into a signup, and a 90 day roadmap of the actions that matter most. Pro turns that into a full 12 month strategy with deeper market research and five user profiles instead of two.
A short daily task list, sized to the time you have, anything from one task to a few, organised by user profile and channel. Some tasks Compass handles for you in the background, such as competitor tracking, the developer-community mentions that need a response, and the listings monitoring across the marketplaces your product lives on. The rest are short and clear, designed to fit between coding sessions, with the marketing science behind each task explained in jargon-free language.
Software marketing has its own canon of science: how positioning decides whether a user understands what the product is for them inside the first ten seconds, the activation maths that decides whether the signup becomes the second session, the developer-community dynamics that turn a launch post into the first hundred users at zero spend, and the compounding work that builds distribution while the team is still you and a co-founder. Compass applies the science to your product and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.
Pro Plan subscription £19 per month for as long as you stay.