COMPASS, FOR HOSPITALITY

Marketing for Hospitality

You run a pub, a restaurant or a small place people love, and the quiet midweek covers are the worry that follows you home. Compass helps you fill the slow nights with offers and posts that sound like your room, sets the handful of places your guests look, and teaches you the marketing craft to turn a first visit into a regular table. Try Compass today with a free 90 day growth plan.

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Food vendor

What You Came Here to Solve

It's eleven at night and service is finally done. You cash up, you wipe down the pass, and you scroll the phone for a minute before the drive home. Thursday was busy, but Tuesday was dead again, and the delivery app took its cut on every order that did come through. Your Google reviews sit at four and a half stars with the last one a fortnight ago, the photo of tonight's special never made it to Instagram, and the place that opened across the road has been all over the local feed since the paper covered them. You know you need to fill the quiet nights and bring the regulars back, but you are the chef and the owner and the bookkeeper, and the marketing is the plate you drop because service always wins. What do you do?

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Barista

Why Most of the Advice Misses the Mark

Most hospitality marketing advice was written for groups with a head of marketing and a budget, and the agencies offering social media charge a monthly retainer that a few quiet weeks cannot cover. You have been burned before: a retainer that bought generic posts, a social-media expert who never set foot in the room, paid ads that drained the budget for nothing. The playbook assumes a chain with multiple sites and a marketing department, and the trade press is full of operators at a scale that has nothing in common with one room and one tired owner. It ends in trying everything once, committing to none, and reaching the weekend with Tuesday still empty.

Accounting hands

What Makes Compass Different

Most AI tools would take the posting off you and turn out something that could be any pub, any plate, any town, when the warmth of your room is the whole reason people come back. Compass starts from somewhere else. It puts the speed of AI behind coaching and a feel for the welcome a good local trades on, so the words sound like your place and you learn the craft in the gaps between services.

Compass starts with the things that fill a table, because in hospitality a guest chooses on the photos, the reviews, and the sense of a place before they ever book. It surfaces the Google Business Profile, the photo, and the review actions that lift you when someone nearby is deciding where to eat tonight, and it names the reason behind each one so the craft stays with you the next time you post the specials. It sets your channel mix to fit one room and a tired owner, calibrated to the local surfaces your guests use and the booking moments that matter rather than a national campaign model. It teaches you to build the rhythm that fills the quiet midweek covers on purpose and turns a first visit into a regular table, with less leaning on the apps that take a cut of every cover.

You stay the host and the one in charge, you learn why each one fills the room, and you have a senior marketing executive's judgement beside you that a single site could never afford to employ.

Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

How Compass Works

1

Learns Your Place

Twenty minutes to get started. You answer a handful of quick questions about your business: what you serve, where you are, who comes in, where you already appear online. While you answer, Compass researches your local market and your nearest competitors and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your last great regular was, what success looks like for the next quarter, what marketing you have already tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your place, with the market truth about your category, the guest profiles most worth pursuing, the booking moments that turn a passer-by into a covered table, and a 90 day roadmap of the actions that matter most for the next three months. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five guest profiles instead of two, and a monthly cadence that adapts as the seasons and the trading weeks move.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by guest profile and channel. Some tasks Compass handles for you in the background, such as listings monitoring and review tracking across Google and the local-directory sites your category uses. The rest are short and clear, designed to fit between services, with the marketing science behind each one explained in jargon-free language so you learn the craft as you go.

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The Marketing Science Underneath

Hospitality marketing has its own canon of science: how a guest chooses on the photos, the reviews, and the sense of a place before they book, the midweek-covers maths that decides whether a quiet Tuesday gets filled on purpose or left to chance, the local-search mechanics that decide whether someone nearby finds you or the place across the road when they search where to eat tonight, and the repeat-custom and word-of-mouth that carry the margin while the booking apps take a cut of every cover. Compass applies the science to your room and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

Compass looks at when your local guests are searching and booking, and sets the offers, posts, and small touches that pull covers into the slow nights on purpose, rather than leaving you to improvise a Tuesday deal on the drive home.
Compass builds the direct surfaces that bring guests to you without the commission: the Google Business Profile that wins the local search, the review rhythm that earns trust, and the regular-table habit that means more of your covers come straight to you.
No. You stay the host and your voice stays on the page. Compass coaches the words and explains why they work, so the posts sound like your room rather than a marketing department.
Compass sets the review-collection rhythm that brings positive reviews in steadily, and walks you through the response framework that turns even a difficult review into a trust signal for the next guest reading it. The response stays in your voice.
It depends on the time you have. Compass calibrates the daily task list to your availability, whether that is ten minutes after service or a longer session on a closed day.
Free includes the 90 Day Growth Plan. Pro is £19 a month for the first 1,000 founders, locked for life. After the 1,000th seat is taken, Pro is £39 a month. No card needed to claim the free plan. See full pricing details.