Your logos, your colours, your fonts and your brand voice, held in one place and used across everything Compass plans for you.
FEATURE DETAIL
Your Brand, Applied Everywhere
Your logos, colours, fonts and voice live in one place and shape everything Compass plans, so your marketing sounds and looks like you.
What This Is
Your brand library is the one place your brand lives inside Compass: your logos, your colours, your fonts and your brand voice. You set it up when you start, and from then on Compass uses it as the reference for everything it plans and prepares for you.
What This Does
When you set up your business, Compass walks you through your brand. You can keep the brand you already have, refresh it, or ask Compass to prepare a brief for a designer if you are starting from scratch. Once it is in place, your brand shapes everything downstream, so the tasks, the drafts and the plans Compass prepares sound like your business and sit within your look. If your brand assets need proper creative work, Compass prepares a brand brief that is ready to hand to a creative brand strategist, so the people who do that work start from a clear picture of you.
Why It's Better This Way
Most small businesses keep their brand in their head and a few files on a laptop, so it drifts. A logo here, a slightly different blue there, a tone that changes with whoever wrote the post. A general AI tool has no idea what your brand is unless you paste it in every single time. Compass holds your brand once and applies it consistently, which is one of the most reliable ways a small business starts to look established. Consistency is what makes a brand recognisable, and recognisable is what makes a brand trusted.
How This Benefits You
Your marketing starts to look like it came from one place, because it did. You stop re-explaining your brand every time you sit down to work, and you stop wincing at the off-brand post you dashed off last Tuesday. Over time that consistency compounds into a business that looks bigger and steadier than its size, which earns trust before you have said a word. And when you do bring in a designer, Compass has the brief ready, so you get better work for your money.
How To Use It
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Free 90 Day Growth PlanFAQs
Compass can prepare a brand brief that is ready for a creative brand strategist, so you have a clear starting point and better work when you commission it.
Yes. Your brand shapes the tasks and drafts Compass prepares, so your marketing sounds and looks like your business, not a template.
Yes, any time, from the Brand view. Compass carries the change through your future plans and drafts.
Your brand library is there from the start. On Compass Pro it shapes your full year of strategy and daily work, and the brand brief is prepared when your assets need it. See the Pricing page for what each plan includes.