Pricing

Start free, go Pro when you're ready

Compass is your AI Marketing Collaborator. Start with a free 90 Day Growth Plan you keep forever, and upgrade to Compass Pro when you want the full year of strategy, the daily coaching and a plan that keeps up with your business.

Compass Free
£0 forever

Your 90 Day Growth Plan, researched and tailored to your business, yours to keep.

Free 90 Day Growth Plan
  • A tailored 90 Day Growth Plan
  • Step-by-step onboarding that learns your business
  • One product or service
  • Daily coaching and the daily task list
  • Deep market, competitor and audience research
  • Your year-long marketing strategy
  • Monthly themes and a plan that adapts
Founding Member
Compass Pro
£19 /month, locked for life
£39 a month once the first 1,000 founding spots fill

The full coaching relationship. Deep research on your market, a year-long marketing strategy, and a daily plan that turns it all into a few things you can do this morning. Over time you lean on Compass less, because you are learning the craft as you go.

Become a Founding Member
  • Deep market, competitor and audience research
  • A year-long marketing strategy with quarterly goals
  • A daily task list built around your business and the time you have
  • Drafts prepared for your approval, with the routine work run for your awareness
  • Monthly themes mapped to your seasonal peaks and launches
  • A plan that tops up each morning, adapts each week and moves with your results
  • Up to 3 products or services, then £6 a month each
  • Ask Compass support and priority email help
  • Cancel any time
Locked for life. Your founding rate stays the same every month you stay subscribed. Annual founders lock £182.40 a year the same way.

Got more than 3 products or services?

Add them any time from your dashboard at £6 a month each. Every one gets its own research, audience profiles, marketing strategy, daily plan and ongoing coaching, the same as your first.

Stay on Compass Free for now

Feature Free Pro
90 Day Growth Plan Tailored once, yours to keep Refreshed as your business moves
Products or services covered 1 Up to 3, then £6 a month each
Market research Market size estimates Deep research with full TAM, SAM and SOM sizing
Competitor analysis A basic competitor read The full competitor landscape, benchmarked on positioning, pricing and content
Audience work 2 basic buyer profiles Up to 5 buyer profiles, their buying moments and objections
Brand library Your logos, colours, fonts and voice in one place Your brand applied across everything Compass plans
Brand brief Prepared when your brand assets need work, ready for a creative brand strategist
Marketing strategy A year-long, brand-aware strategy, rebuilt when your market moves
Monthly themes Twelve themes mapped to your seasonal peaks and launches
Daily task list Your focus for today, plus the routine work Compass handles for your awareness
How Compass works alongside you Drafts prepared for your approval, routine work run for you, coaching on the rest
Data connections Live connections to Google Analytics, Stripe, Instagram, LinkedIn and more
How your plan keeps up A static 90-day view Tops up each morning, adapts each week and as your results move
Support Self-serve Help Centre Self-serve Help Centre, Ask Compass chat and priority email help
Cancel any time ✓ ✓
Founding rate, locked for life £19 a month or £182.40 a year, for life
1,000 of 1,000 founding spots left

Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
Get Your Free 90 Day Growth Plan

Common Questions

Your founding rate stays the same every month you stay subscribed. Founders on £19 a month keep £19 a month. Annual founders keep £182.40 a year. If you cancel and come back later, the founding rate comes back with your original spot.
Yes, in one click from your account. A monthly plan cancels at the end of the current month, an annual plan at the end of the current year, and your 90 Day Growth Plan stays yours either way.
You keep it forever. Compass Free stays free. The daily coaching, the deep research and the year-long strategy live inside Compass Pro.
Compass Pro covers up to 3. Beyond that, each one is £6 a month and gets its own research, marketing strategy and daily plan. You add them from your dashboard whenever you need them.
Annual saves 20%, so £182.40 a year, the same as £15.20 a month, and it locks for life exactly like the monthly plan. Same product, same features. You pick whichever suits your cashflow.
No. Your free 90 Day Growth Plan is how you test what Compass can do for your business, with no card needed. Compass Pro brings the deeper, more tailored plan and the daily coaching.
Your market, competitor and audience research generates in your first session on Compass Pro, around 5 to 10 minutes depending on how much signal we pull. Your year-long marketing strategy builds next, then your first month of themes and daily tasks. You are in the daily loop the same day you upgrade.
The founding rate closes at spot 1,001. After that, Compass Pro is £39 a month or £374.40 a year. Compass Free stays free forever, and you can still upgrade at the standard rate any time.
Yes, and your founding spot stays with you. Switch to annual to lock the 20% saving, or back to monthly if your cashflow changes. The locked-for-life rate applies to whichever cadence you are on.
Your business data powers your research, strategy and daily plan, and nothing else. We do not sell it. We do not train public AI models on it. Training stays off unless you choose to turn it on, and you can export or delete everything any time from your account settings.
Compass is built by Starlight Tech. It exists because every business owner deserves the marketing knowledge to grow on their own terms.
Cancel any time, one click, no questions, and your Growth Plan stays yours. Email us if something fell short. We read every piece of feedback and it shapes what we build next.