COMPASS, FOR HEALTHCARE PRACTITIONERS

Marketing for Healthcare Practices

You run a dental practice, physiotherapy clinic or opticians, and the regulator's rules on what you can claim change often enough to make every line feel risky. Compass helps you build your visibility with patients through a well researched marketing plan that earns you bookings, positive reviews and repeat business whilst teaching you the marketing craft that your practice can rely on in the future. Try Compass today with a free 90 day growth plan.

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Nurse patient

What You Came Here to Solve

It's Sunday night. You scroll through the appointment book for the week ahead, you check the inbox for the patient who said she'd rebook and hasn't, you scan the new Google reviews, and the picture is patchy. Two slots open on Thursday afternoon. The new patient who came in three weeks ago hasn't been back, and a long-standing patient has left a one-star review that you cannot legally respond to in the detail you would like. You know your practice needs to bring more patients through the door but the marketing options run into the dozens, the regulator updated its guidance on testimonials last month, and your time is the hour after the kids are in bed. What do you do?

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Solo professional

Why Most of the Advice Misses the Mark

Most healthcare marketing advice was written for clinic groups with a marketing team and a paid-media budget your single-practice setup does not have, and the agencies offering retainers want more per month than two extra patient lifetime values combined. The agency playbook leans on tactics that would not pass your registering body's rules on testimonials and outcome claims, and the trade press is full of practices at a scale and structure that has nothing in common with yours. The last time you paid an agency the copy sounded nothing like you, or worse, made a claim you then had to defend, on a surface where you are the one answerable for every word even when someone else wrote it. What you can find online slips into trying everything once, committing to none, and ending the quarter with the inbox still quiet and the Sunday-night picture still patchy.

Collaborating colleagues

What Makes Compass Different

Most AI tools would write your marketing for you and hand back something generic that any clinic could have published. Compass works the other way. It brings the speed of AI together with coaching, craft, and the careful judgement a regulated practice needs, so you learn how to put your own work into honest, compliant words rather than handing your risk to a machine.

Compass starts with the trust signals that matter in your practice, because patients choose healthcare on trust before anything else. It surfaces the directory listings, Google Business Profile entries, and review-collection actions that lift your visibility against what your category typically does, and it names the reason behind each one so the craft stays with you for the next patient you onboard. It sets your channel mix to fit a regulated practice, calibrated to your registering body's rules on claims and testimonials. It teaches you how to build the patient-communication flow that keeps existing patients rebooking at the rhythm your practice runs on, and it walks you through the seasonal moments that matter in healthcare like the autumn check-ups and the new-year resolutions and the post-summer adjustments, so your year lands planned rather than reactive.

You stay in control of every word that carries your name and registration number, you learn the reason behind each one, and your practice gets the steady hand of a senior marketing executive who understands a register.

Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

How Compass Works

1

Learns Your Practice

Twenty minutes to get started. You answer a handful of quick questions about your practice: what you treat, who you treat, where your patients come from, where you already appear online. While you answer, Compass researches your category and your local healthcare market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your last great patient was, what success looks like for the next quarter, what marketing you have already tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your practice, with the market truth about your category, the patient profiles most worth pursuing, the trust moments that turn an enquiry into a booked first appointment, and a 90 day roadmap of the actions that matter most for the next three months. Your Pro subscription turns that into a full 12 month marketing strategy with deeper market research, five patient profiles instead of two, and a monthly cadence that adapts and flexes as your practice grows.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by patient profile and channel. Some tasks Compass handles for you in the background, such as listings monitoring and review tracking against your registering body's response rules. The rest are short and clear, designed to fit between everything else you are doing, with the marketing science behind each one explained in jargon-free language so you learn the craft as you go. Every week, Compass synthesises what your patients are saying online. Every month, it shows you how your local healthcare market is shifting. Every quarter, the plan rolls into the next phase of the year.

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The Marketing Science Underneath

Healthcare marketing has its own canon of science: how a patient chooses a clinic on trust signals before anything else, the regulated-language constraints that shape what your practice can say and where, the directory and review mechanics that decide whether the new patient even finds you, and the maths of bringing a one-off patient into a long-running relationship rather than paying every quarter to bring new ones in. Compass applies the science to your practice and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Coffee and croissant
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Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
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FAQs

Compass surfaces what your registering body's current guidance allows and what it does not, whether that is the GDC for dental, the HCPC for physiotherapy, the GOC for optical, the RCVS for veterinary, or the relevant body for your practice. The compliance call stays with you, and Compass walks you through the language and the claims that hold up against the latest guidance.
No. Compass writes the marketing inside the lines your registering body draws. The work focuses on what patients want to know before they pick up the phone, which is whether they will be looked after, by whom, and how to book.
Compass sets up the review-collection rhythm that brings positive reviews in steadily, and it walks you through the regulator-compliant response framework for difficult reviews, including the ones where confidentiality limits what you can say in public.
It depends on how much time you have available. Compass sets tasks calibrated to the time you can give it, whether that is half an hour between patients or a longer session at the weekend.
A single on-screen marketing plan personalised to your practice. Twenty minutes to set up. What your category typically does, two of your patient profiles, the trust moments that turn enquiries into booked appointments, and a 90 day roadmap of the actions that come next. Free and yours to keep.
Free includes the 90 Day Growth Plan. Pro is £19 a month for the first 1,000 founders, locked for life. After the 1,000th seat is taken, Pro is £39 a month. No card needed to claim the free plan. See full pricing details.