You're the founder, the product manager, the engineer, the support inbox and the marketer rolled into one, and the marketing keeps getting deprioritised because shipping a feature feels like progress and writing a launch post does not. Compass helps you build your visibility with the right users through a well researched marketing plan that earns you signups, paying customers and word-of-mouth growth whilst teaching you the marketing craft that your product can rely on in the future. Try Compass today with a free 90 day growth plan.
It's late on a Sunday. You closed the laptop at midnight last night and you opened it again at 8am, you scroll through the analytics, you check the inbox, and the picture is patchy. Eighteen signups for the week, three customer emails waiting for an answer, a half-written launch post sitting in a doc you opened three weeks ago. Your last fifty users came from the warm network you launched to, the next fifty have to come from somewhere else, and the founders Slack you joined is full of people at scales that have nothing to do with you. You know you need to do something about marketing but the options run into the dozens, hiring is a decision you can't make yet, and your time is whatever is left after shipping the product and answering the inbox. So what do you do?
Most marketing advice for founders was written for companies past product-market fit with a paid team and a budget that pays for itself, and the consultancies offering founder marketing services want fees that two months of runway cannot cover. You can build the thing; getting anyone to find it is the part you did not plan for. The playbook leans on tactics that fit Series-A companies with two marketing hires, and the trade press is full of operators with growth teams and ad budgets that have nothing in common with you. The advice you can find online slips into trying everything once, committing to none, and ending the quarter with the analytics chart still flat and the launch post still in drafts.
Other AI tools will run the marketing for you and give back something generic that could belong to any startup. Compass is built to do the opposite. It puts AI speed behind coaching, craft, and taste, and explains the why each time, so you learn to get users the same way you learned to build the product.
Compass starts with the small set of actions that move the needle at your stage, because a founder with two free hours a week cannot run a ten-channel marketing operation. It surfaces the positioning, the landing page, and the launch-post structure that lift your activation against what your category typically does, and it names the reason behind each one so the craft stays with you the next time you ship a feature. It sets your channel mix to fit a pre-team operation, calibrated to the founder-led-growth pattern, the communities your audience already reads, and the content authority work that compounds while you build the product. It teaches you how to build the early-stage rhythm that turns the first hundred users into the first thousand, with the small automations that earn their setup time rather than steal it from product work.
You stay in control of the company's story, you learn the reasoning behind each one, and you get the judgement of a senior marketing executive before you can justify the hire.
Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best
Twenty minutes. You answer a handful of quick questions about your business: what you've built, who your first users are, where you've already shown up, what your roadmap looks like. Compass researches your category and surfaces what it finds, then a short guided conversation captures your last great user, the next quarter, what you've tried, and the time and budget you can put behind it.
The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your business, with the market truth about your category, the user profiles most worth pursuing, the moments that turn a stranger into a signup, and a 90 day roadmap of the actions that matter most. Pro turns that into a full 12 month strategy with deeper research and five user profiles instead of two.
A short daily task list, sized to the time you have, anything from one task to a few, calibrated for a founder who is also the operator. Some tasks Compass handles for you in the background, such as competitor tracking, mention monitoring across the communities your audience uses, and listings updates. The rest are short and clear, designed to fit between product work, with the marketing science behind each task explained in jargon-free language.
Founder marketing has its own canon of science: the positioning work that decides whether a user understands what the product is for them inside the first ten seconds, the founder-led-growth pattern that earns distribution at zero spend before there's a budget, the activation maths that decides whether the signup becomes the second session, and the compounding work that runs while you build the product so the marketing is more than what you do in the hour between dinner and bed. Compass applies the science to your business and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.
Pro Plan subscription £19 per month for as long as you stay.