You teach yoga, cut hair, tattoo or run a small studio, and the marketing has to fit between sessions when your hands are busy with the client in the chair or on the mat. Compass helps you build your visibility with local clients through a well researched marketing plan that earns you bookings, positive reviews and repeat visits whilst teaching you the marketing craft that your studio can rely on in the future. Try Compass today with a free 90 day growth plan.
It's Sunday evening. You finish the last class, you clean the mats, you check the booking app for the week ahead, and the picture is patchy. Three open slots on Wednesday afternoon. The new client from January hasn't been back since March. Your Instagram likes are down on last month, the studio that opened on the next street has gone fully booked since the local paper covered them, and your Google reviews sit at 4.8 with the last one written four weeks ago. You know you need to do something to bring the regulars back and pull the next neighbours in, but the marketing options run into the dozens, the booking-app message you've been meaning to write is still in drafts, and your time is the hour before the studio closes for the night. So what do you do?
Most wellbeing marketing advice was written for studio chains with a head of growth and a marketing manager, and the agencies offering social-media services charge fees that two slow weeks of class bookings cannot recover. You have paid someone to do your socials before and it sounded nothing like you, and the quiet stretch after the New Year rush is the one that frightens you. The agency playbook leans on tactics that fit ten-studio brands, and the trade press is full of practices at scales that have nothing in common with yours. The advice you can find online slips into trying everything once, committing to none, and ending the quarter with the diary still patchy and the Instagram post you meant to make still in your camera roll.
Plenty of AI tools will post for you and leave you sounding like every other studio in town. Compass does the reverse. It brings AI speed together with coaching and a feel for a craft people choose for the human touch, so your voice stays yours and you pick up the marketing as you go between clients.
Compass starts with your local visibility, because wellbeing buyers choose practitioners on trust and proximity before anything else, and the local-search and Instagram surfaces decide whether the neighbour who's been thinking about starting yoga finds you or the studio two streets over. It surfaces the Instagram, Google Business Profile, and review-collection actions that lift your visibility against what your category typically does, and it names the reason behind each one so the craft stays with you the next time you update the studio bio. It sets your channel mix to fit a single-practitioner or small-team practice, calibrated to your catchment of a mile or two and the seasonal rhythm your category runs on. It teaches you how to build the rebooking and referral rhythm that turns the first-time client into the every-week regular, with the small touches that work in a relationship-led practice like a remembered name and a check-in that does not feel like a sales message.
You stay the one in charge, you learn why each one fills the diary, and your studio gets the steady marketing hand the big franchises keep on staff.
Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best
Twenty minutes. You answer a handful of quick questions about your practice: what you offer, who comes to you, where you already appear online, what your week looks like. Compass researches your local market and your category and surfaces what it finds, then a short guided conversation captures your last great client, the next quarter, what you've tried, and the time and budget you can put behind it.
The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your practice, with the market truth about your category, the client profiles most worth pursuing, the moments that turn the first booking into the every-week regular, and a 90 day roadmap of the actions that matter most. Pro turns that into a full 12 month strategy with deeper research and five client profiles instead of two.
A short daily task list, sized to the time you have, anything from one task to a few, organised by client profile and channel. Some tasks Compass handles for you in the background, such as Google Business Profile monitoring and the local Facebook group mentions of your category. The rest are short and clear, designed to fit between sessions, with the marketing science behind each task explained in jargon-free language.
Wellbeing marketing has its own canon of science: how clients choose a practitioner on trust signals and the small visual cues they pick up scrolling Instagram, the rebooking maths that decides whether a first visit becomes a weekly regular or a one-off, the local-search mechanics that decide whether the neighbour finds you or the studio two streets over, and the word-of-mouth compounding that carries the margin in relationship-led practice. Compass applies the science to your studio and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.
Pro Plan subscription £19 per month for as long as you stay.