COMPASS, FOR PROFESSIONAL SERVICES

Marketing for Professional Services

You built a practice on your qualifications and your reputation, and the referrals you have always relied on have gone quieter without you quite knowing why. Compass helps you put your expertise into words that win the right clients, sets the small set of places your buyers check before they call, and teaches you the marketing craft to keep the pipeline full without ever sounding cheap. Try Compass today with a free 90 day growth plan.

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Inspector

What You Came Here to Solve

It's Friday afternoon. You close the last client file, you clear the inbox, and you look at the diary for next month, which is lighter than you would like. The last three instructions came from people you have worked with for years, your LinkedIn has sat quiet since the spring, and the firm across town has started publishing the kind of articles your clients keep mentioning. Your website still carries the bio a friend wrote when you launched, and updating it has lived at the bottom of the list for a year. You know the work alone is no longer bringing the clients in, but the marketing options run into the dozens and the thought of looking as though you are selling sits badly against your professional standing. What do you do?

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Account manager

Why Most of the Advice Misses the Mark

Most professional services marketing advice was written for firms with a business-development team and a marketing director, and the consultancies offering to build your personal brand charge fees that one delayed matter can wipe out. You trained for the work rather than for selling it, and a clumsy campaign risks the standing you spent a career building, so caution wins and the marketing stalls. The agency playbook fits national firms with associates, and the trade press is full of practices at a scale that has nothing in common with yours. It ends in trying everything once, committing to none, and closing the quarter with the bio still saying what your friend wrote three years ago.

Business duo

What Makes Compass Different

The usual AI tools will write the marketing for you and produce copy that any practice in your field could have published, which for a name built on reputation is a risk rather than a help. Compass is made differently. It combines the speed of AI with coaching and the judgement a regulated practice needs, so your expertise comes through in your own measured voice and you learn the craft instead of handing your name to a machine.

Compass starts with positioning, because the way you describe your practice decides whether the right client reads past the first line. It surfaces the website, LinkedIn, and directory actions that lift your credibility signal against what your category typically does, and it names the reason behind each one so the craft stays with you the next time you write a post. It sets your channel mix to fit a practice that bills client work all day, calibrated to the referral relationships, the credentials your buyers check, and the content that earns authority without ever tipping into hype. It teaches you to build the referral and follow-up rhythm that turns one well-served client into the next instruction, at the pace a considered profession changes.

You stay in control of how the practice is presented, you learn the reasoning behind each one, and a senior marketing executive's judgement sits behind every choice, protecting the standing you spent a career building.

Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

How Compass Works

1

Learns Your Practice

Twenty minutes to get started. You answer a handful of quick questions about your practice: what you advise on, who your clients are, where you already show up, what your sales cycle looks like. While you answer, Compass researches your category and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your last great client was, what success looks like for the next quarter, what marketing you have already tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your practice, with the market truth about your category, the client profiles most worth pursuing, the moments that turn an enquiry into signed work, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five client profiles instead of two, and a monthly cadence that flexes as the practice grows.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by client profile and channel. Some tasks Compass handles for you in the background, such as directory listings monitoring and the mentions of your name across the platforms your buyers use. The rest are short and clear, designed to fit between client work, with the marketing science behind each one explained in jargon-free language so you learn the craft as you go.

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The Marketing Science Underneath

Professional services marketing has its own canon of science: how a buyer chooses an adviser on trust and credentials rather than price, the credibility-to-fee ratio that decides whether your work is positioned for the rates it deserves, the long consideration cycle that turns first contact into a signed instruction weeks later, and the referral compounding that makes one well-served client worth several new conversations across their network. Compass applies the science to your practice and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Data analysts
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Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
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FAQs

You build a second source of work alongside the referrals so the practice no longer depends on luck. Compass sets the positioning, the credibility content, and the follow-up rhythm that bring enquiries in directly, and it names the reason behind each one so you can keep it running yourself.
For most professional practices, yes, and the work is not the volume you post; it is whether the right buyer sees the right thing when they look you up. Compass walks you through the profile, the article cadence, and the considered tone that earns trust rather than eyebrows.
No. Compass writes inside the standards your profession and your regulator set, and it leads with evidence and plain language rather than hype. The compliance call stays with you, and Compass shows you the framing that earns trust without overstepping.
Compass treats your expertise as the proof and turns "what I do" into "what changes for the client", so the marketing reads as authority rather than a sales pitch. The words stay yours, measured and yours.
It depends on the time you have between client work. Compass calibrates the daily task list to your availability and pulls it into the hour you are most likely to have free.
Free includes the 90 Day Growth Plan. Pro is £19 a month for the first 1,000 founders, locked for life. After the 1,000th seat is taken, Pro is £39 a month. No card needed to claim the free plan. See full pricing details.