You sell expertise by the day or the project, and the sales cycle from first call to signed proposal is long enough that the marketing has to keep going while you're delivering. Compass helps you build your visibility with the right clients through a well researched marketing plan that earns you enquiries, signed proposals and long-term retainers whilst teaching you the marketing craft that your consultancy can rely on in the future. Try Compass today with a free 90 day growth plan.
It's Friday afternoon. You wrap up the workshop, you send the follow-up note, you check the inbox for the proposal you sent ten days ago, and the picture is patchy. Two projects in delivery, one in late-stage negotiation, and the diary in November looks light. Your last three clients all came from people you used to work with, your LinkedIn posts go up sporadically when something prompts you, and the consultant you met at the industry event last quarter has announced a book deal that's getting traction in your category. You know you need to do something to keep the pipeline filling but the options run into the dozens, and the long sales cycle means the marketing you do today pays back six weeks from now, which makes it the easiest thing to deprioritise when this week's deliverables are due. So what do you do?
Most marketing advice for consultants was written for management firms with a BD team and a content manager and a marketing director, and the agencies offering personal-brand services charge fees that one delayed proposal can wipe out. The agency playbook leans on tactics that fit Big Four scales, and the trade press is full of advisors with books and podcast tours that have nothing in common with a solo consultancy. The advice you can find online slips into trying everything once, committing to none, and ending the quarter with the diary still light and the LinkedIn post you meant to write still in drafts.
Most AI tools automate the work and hand you marketing that sounds like every other adviser for hire. Compass takes a different path. It combines AI power with coaching, human craft, and the judgement your reputation depends on, so your expertise comes through in your own words and you learn the craft rather than outsourcing it to people you cannot supervise.
Compass starts with positioning, because the way you describe your practice decides whether the right buyer reads beyond the first line on your LinkedIn profile. It surfaces the LinkedIn, content, and referral actions that lift your authority signal against what your category typically does, and it names the reason behind each one so the craft stays with you the next time you write a post. It sets the mix of places you show up to fit a consultancy with a long sales cycle, calibrated to content authority, the credentials surface your category cares about, and the targeted-referral mechanics that turn a good project into the next conversation. It teaches you how to build the post-project rhythm that keeps you in mind when the next decision in your client's network happens, and it walks you through the seasonal moments when your category buys advisory, so your pipeline lands planned rather than reactive.
You stay in control of how your practice is positioned, you learn the reasoning behind each one, and you get the counsel of a senior marketing executive who respects that your name is the asset.
Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best
Twenty minutes. You answer a handful of quick questions about your consultancy: what you advise on, who your clients are, where you already show up, what your sales cycle looks like. Compass researches your category and surfaces what it finds, then a short guided conversation captures your last great project, the next quarter, what you've tried, and the time and budget you can put behind it.
The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your practice, with the market truth about your category, the client profiles most worth pursuing, the moments that turn a first call into signed work, and a 90 day roadmap of the actions that matter most. Pro turns that into a full 12 month strategy with deeper research and five client profiles instead of two.
A short daily task list, sized to the time you have, anything from one task to a few, calibrated for a consultant who is also the deliverer. Some tasks Compass handles for you in the background, such as mention monitoring across LinkedIn and the trade publications your category reads. The rest are short and clear, designed to fit between client work, with the marketing science behind each task explained in jargon-free language.
Consulting marketing has its own canon of science: how a buyer chooses an advisor on credibility signals rather than price, the credentials-to-fee ratio that decides whether your work is positioned for the rates it deserves, the long sales cycle that means the marketing you do today pays back six weeks from now, and the referral compounding that makes one well-served client worth three new conversations across the buyer's network. Compass applies the science to your practice and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.
Pro Plan subscription £19 per month for as long as you stay.