COMPASS, FOR SOLOPRENEURS

Marketing for Solopreneurs

You're the founder, the operator, the accounts, the customer service and the marketing department rolled into one, and the marketing keeps slipping to the bottom because the day already had ten things on it. Compass helps you build your visibility with the right clients through a well researched marketing plan that earns you enquiries, repeat work and referrals whilst teaching you the marketing craft that your business can rely on in the future. Try Compass today with a free 90 day growth plan.

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What You Came Here to Solve

It's 10pm Tuesday. You finish dinner, you bring the laptop to the kitchen table, you open the inbox, and you stare at the seventeen unread messages from clients, suppliers, and the accountant. The to-do list lives in three places, your phone, a notepad next to the bed, and the calendar that gave up syncing last week. You handled four client jobs today, you cooked, you did the school pickup, you answered nineteen emails, and you still haven't touched the marketing that's supposed to bring in next month's clients. You know you need to do something but you are the marketer, the operator, the bookkeeper, the customer-service desk, and the person who has to feed the kids. What do you do?

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Why Most of the Advice Misses the Mark

Most marketing advice was written for businesses with a marketing team and a marketing budget that pays for itself, and the agencies offering retainers want more per month than your monthly profit margin. You are good at the work and the marketing side has never felt like you, so it stays the job you avoid until a quiet month forces it. The agency playbook runs ten places at once and assumes someone is watching them, and the trade press is full of operators with VAs and contractors and a small team that has nothing in common with you. The advice you can find online slips into trying everything once, committing to none, and ending the quarter no further forward than you started with the to-do list still living in three places.

Coffee and croissant

What Makes Compass Different

Plenty of AI tools will run your marketing for you and leave you with output you would not recognise as yours. Compass is built to do the reverse. It puts AI speed behind coaching, craft, and taste, so the one-person business that is entirely you keeps its voice and you build real marketing skill while you work.

Compass starts with your time, because your time is the scarce resource that decides whether the marketing happens at all. It surfaces the small set of actions that move the needle for a one-person business and names the reason behind each one, so the craft stays with you and you stop wondering whether the work was worth the hour. It sets your channel mix to fit a single operator, calibrated to the routines that pay back the energy you put in rather than the ten-channel agency model that assumes someone is watching them all. It teaches you how to build the routines that compound while you work the business, with the small automations that earn their setup time rather than steal it. And it walks you through the seasonal rhythm of your year so the marketing carries on when you take a week off, because the routines do not depend on you sitting at the laptop every night.

You stay in control of the whole thing, you learn the why behind every task, and you get the judgement of a senior marketing executive without adding a salary you cannot carry.

Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

How Compass Works

1

Learns Your Business

Twenty minutes to get started. You answer a handful of quick questions about your business: what you sell or serve, who your clients are, where you already show up, what your week looks like. While you answer, Compass researches your category and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your last great client was, what success looks like for the next quarter, what marketing you have already tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your business, with the market truth about your category, the client profiles most worth pursuing, the moments in their day that turn an enquiry into a paying client, and a 90 day roadmap of the actions that matter most for the next three months. Your Pro subscription turns that into a full 12 month marketing strategy with deeper market research, five client profiles instead of two, and a monthly cadence that adapts and flexes as your work changes.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, calibrated for a one-person operator. Some tasks Compass handles for you in the background, such as listings monitoring, review tracking, and the social mentions that need attention. The rest are short and clear, designed to fit between client work and the school pickup, with the marketing science behind each one explained in jargon-free language so you learn the craft as you go. Every week, Compass synthesises what your audience is saying online. Every month, it shows you how your category is shifting. Every quarter, the plan rolls into the next phase of the year.

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The Marketing Science Underneath

Solopreneur marketing has its own canon of science: the time economics of the one-person business where every hour spent on marketing is an hour not spent serving a client, the automation maths that decides which routines pay back the energy you put in and which steal time without delivering, and the compounding work that runs while you sleep so the marketing isn't only what you do in the hour between dinner and bedtime. Compass applies the science to your business and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

It depends on how much time you have. Compass calibrates the daily task list to the time you can give it, which for most solopreneurs is between fifteen and thirty minutes, and it pulls the work into the hour you are most likely to have free rather than scattering small jobs across the day.
Compass walks you through the automation maths for your category. Some routines repay their setup time within a month and run for years; others demand attention every week and never quite earn back the energy they take. Compass names which is which for your business and walks you through the setup for the ones worth doing.
The one that costs more attention than it brings back. Compass looks at the places you show up, the time you put into each one, and the customers each one brings in, and tells you which one is worth keeping and which to step back from this quarter.
The compounding work carries on while you are away. Compass builds the routines that run without you sitting at the laptop, including the scheduled content, the email flows, the listings updates, and the review monitoring. The work that needs your hands waits for you to come back.
A single on-screen marketing plan personalised to your business. Twenty minutes to set up. What your category typically does, two of your client profiles, the moments in a client's day that turn an enquiry into a paying job, and a 90 day roadmap of the actions that come next. Free and yours to keep.
Free includes the 90 Day Growth Plan. Pro is £19 a month for the first 1,000 founders, locked for life. After the 1,000th seat is taken, Pro is £39 a month. No card needed to claim the free plan. See full pricing details.