You run an accountancy practice, design studio, estate agency or consultancy, and marketing yourself when you are the product is its own kind of awkward. Compass helps you build your visibility with the right clients through a well researched marketing plan that earns you enquiries, retained work and referrals whilst teaching you the marketing craft that your practice can rely on in the future. Try Compass today with a free 90 day growth plan.
It's Tuesday evening. You finish the client call, you write up the notes, you look at the calendar and see two open weeks in November, and you tell yourself you should sort out the marketing. The website hasn't been touched in eighteen months and the about page is still the version your friend wrote when you launched. Your last three clients all came through referrals, your LinkedIn is quiet, and the consultancy two doors down has launched a podcast that everyone in your network keeps mentioning. You know you need to do something to bring the next clients in, but the options run into the dozens, and the difficulty of writing about yourself when you are the service is the wall you keep running into. So what do you do?
Most marketing advice for service businesses was written for agencies with a marketing team and a budget that pays its own way, and the consultancies offering to teach you marketing want more per month than two new clients would clear. The referrals you have always relied on have gone quieter lately, and you are not quite sure why. The agency playbook leans on tactics that fit nine-figure firms, and the trade press is full of practices with associates and BD leads that have nothing in common with yours. The advice you can find online slips into trying everything once, committing to none, and ending the quarter with the about page still saying what your friend wrote three years ago.
Most AI tools automate the writing and give you marketing that reads like every other firm in your field. Compass takes a different route. It combines AI power with coaching, human craft, and taste, so the way you describe a practice built on your own expertise stays yours, and you learn the craft instead of renting it from an agency.
Compass starts where the credibility lives, because client-buying decisions in service work run on trust and proof before anything else. It surfaces the website, LinkedIn, directory, and content actions that lift your authority signal against what your category typically does, and it names the reason behind each one so the craft stays with you the next time you update your about page. It sets the mix of places you show up to fit a practice that delivers client work all day, calibrated to referral surfaces, content authority, and the directory listings that match where your buyers search. It teaches you how to build the referral and post-project rhythm that turns one good client into three, and it walks you through the moments in your year when clients buy services like yours, so your business development lands planned rather than reactive.
You stay in control of how your practice is presented, you learn the reasoning behind each one, and you get the steer of a senior marketing executive who respects that you are the product.
Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best
Twenty minutes. You answer a handful of questions about your practice: what services you sell, who your clients are, where you already show up, what your sales cycle looks like. Compass researches your category and surfaces what it finds for you to confirm or correct, then a short guided conversation captures your last great client, the next quarter you want, what you've already tried, and the time and budget you can put behind it.
The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your practice, with the market truth about your category, the client profiles most worth pursuing, the moments that turn an enquiry into signed work, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month strategy with deeper research, five client profiles instead of two, and a monthly cadence that flexes as your practice grows.
A short daily task list, sized to the time you have, anything from one task to a few, organised by client profile and channel. Some tasks Compass handles for you in the background, such as directory listings monitoring and the mentions of your name across the platforms your buyers use. The rest are short and clear, designed to fit between client work, with the marketing science behind each task explained in jargon-free language. Every week, Compass synthesises what your audience is saying online. Every month, it shows you how your market is shifting. Every quarter, the plan rolls into the next phase of the year.
Service business marketing has its own canon of science: how a buyer chooses a practitioner on trust signals rather than price, the credibility-to-fee ratio that decides whether your work is positioned for the rates it deserves, the long sales cycle that turns first contact into signed work six weeks later, and the referral compounding that makes one happy client worth three new enquiries. Compass applies the science to your practice and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.
Pro Plan subscription £19 per month for as long as you stay.