COMPASS, FOR WEDDING DJS

Marketing for Wedding DJs

You read the room and run the night, and the marketing is what fills the diary with the right weddings. Compass helps you fill your dates with the couples you want to play for, wins the enquiries with the reviews and presence they choose on, and teaches you the marketing craft your business can lean on next year. Try Compass today with a free 90 day growth plan.

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Dj

What You Came Here to Solve

It's the quiet season and next year's dates are filling slower than you would like. An enquiry from a couple went cold after you sent your price, the wedding fair brought conversations that did not convert, and a DJ with a slicker website seems to be booking the venues you want. Your reviews are strong but scattered across different sites, your Instagram shows great party moments to the same followers, and the couples planning right now have never come across you. You know reviews and a confident presence win the booking, but the marketing that fills the diary takes time the gigs and the prep swallow. What do you do?

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Wedding photographer

Why Most of the Advice Misses the Mark

Most marketing advice is generic gig hustle or it is written for entertainment agencies that take a cut of every booking and send you price-shopping couples. You have paid for a directory listing that brought tyre-kickers, and the gaps in next year's diary are the ones that worry you. The advice online assumes a budget and a brand a solo DJ does not have, and it rarely tells you how to turn an enquiry into a booked date. It ends in relying on the agencies and the venues you know, hoping the dates fill, and watching a better-marketed DJ book the weddings that should have been yours.

Female dj

What Makes Compass Different

Most AI tools would run your marketing and make you sound like every other DJ for hire, when your style and the way you read a room are why a couple books you. Compass works the other way. It pairs the speed of AI with coaching and a feel for how a wedding supplier gets booked, so your voice stays yours and you learn the marketing as you go.

Compass starts with filling the diary with the right couples and winning the enquiry, because a couple books a wedding DJ on reviews, trust, and the confidence you give them before price. It surfaces the review, local-search, and enquiry-follow-up actions that win bookings against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a solo DJ, calibrated to where couples plan, like Google, the wedding directories, the venue recommendations, and the reviews that decide it. It teaches you to gather your reviews where couples look, to turn an enquiry into a booked date with the follow-up that reassures, and to build the venue and supplier relationships that bring referrals.

You stay the one running the night, you learn why each one fills the diary, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Business

Twenty minutes to get started. You answer a handful of quick questions about your work: the weddings you play, your area, who your couples are, where you already show up. While you answer, Compass researches your local market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best booking, what success looks like for the next season, what marketing you have tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your business, with the truth about your local market, the couple profiles most worth pursuing, the moments that turn an enquiry into a booked date, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five couple profiles instead of two, and a monthly cadence that follows the wedding season.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by couple profile and channel. Some tasks Compass handles in the background, such as Google Business Profile monitoring and review tracking. The rest are short and clear, designed to fit around gigs and prep, with the marketing science behind each explained in plain English so you learn the craft as you go.

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The Marketing Science Underneath

Wedding-supplier marketing has its own canon of science: how a couple books on reviews, trust, and confidence before price, the enquiry-to-booking mechanics that turn interest into a confirmed date, the review and local-search rules that decide whether you turn up when a couple is planning, and the venue and supplier referrals that fill a diary. Compass applies the science to your business and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Balloon artist
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Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
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FAQs

Usually the value and the reassurance are not clear enough before the number lands. Compass coaches the way you present the night and the follow-up, so the price sits inside a reason to book.
Through your Google Business Profile, the wedding directories, and your reviews, which decide who couples find and trust. Compass walks you through the listings, the photos, and the review habit.
By directing happy couples to the place that wins you the next booking and keeping the habit steady. Compass sets up the ask and tracks the reviews that matter.
By marketing ahead of the planning season and building the venue and supplier referrals that bring couples to you. Compass plans the run-up that fills the diary.