COMPASS, FOR BRICKLAYERS

Marketing for Bricklayers

You are on the tools all day, and the marketing is the bit you dread in the evening. Compass gets you found when locals search for a bricklayer, builds the reviews and photos that turn a quote into a job, and teaches you the marketing craft in twenty minutes a day. Try Compass today with a free 90 day growth plan.

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Bricklayer

What You Came Here to Solve

It's gone eight and you are off the tools, with quotes still to send and the diary thinner than you would like a month out. Word of mouth has carried you, but it has gone quiet, and the builder who keeps you busy could move on. A lead site charges you for enquiries that go to whoever quotes cheapest, your last few jobs never made it onto any page where a customer could see them, and the firm down the road is all over Facebook with photos of their work. You know good brickwork sells itself once people see it, but getting it in front of the right local customers takes marketing time you do not have. What do you do?

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Plasterer

Why Most of the Advice Misses the Mark

Most marketing advice was written by people who have never laid a course, all jargon and no step you can do on a Tuesday night, and the lead platforms sell you tyre-kickers and a race to the cheapest price. You have paid for a listing that brought nothing, and a quiet stretch frightens you more than a busy one tires you. The advice assumes a budget and a spare afternoon and a national firm rather than one person and a van. It ends in relying on the one builder and word of mouth, hoping the work holds, and watching the better-marketed firm win the jobs that should have been yours.

Bricklaying hands

What Makes Compass Different

The usual AI tools take the marketing off your hands and post things that sound like a robot wrote them, when sounding like a real local tradesperson is half of why people pick you. Compass works the other way. It pairs the speed of AI with coaching and plain steps you can do between jobs, so the words sound like you and you learn the craft as you go.

Compass starts with your Google Business Profile, your reviews, and photos of your work, because for the trades that is what decides whether a local finds you and whether the quote becomes the job. It surfaces the listing, photo, and review actions that lift you in the local results, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit one person and a van, calibrated to the local surfaces customers use, like Google, Facebook groups, and the trade-directory sites, rather than a national ad model. It teaches you the quote-follow-up and the review-on-completion habit that turns more of your quotes into booked jobs and more of your jobs into the next recommendation.

You stay the one on the tools, you learn why each one brings the phone to life, and you have a senior marketing executive's judgement behind you.

How Compass Works

1

Learns Your Trade

Twenty minutes to get started. You answer a handful of quick questions about your work: the jobs you take, where you work, who your customers are, where you already appear online. While you answer, Compass researches your local area and your nearest competitors and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your last great job, what success looks like for the next quarter, what marketing you have tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your trade, with the truth about your local market, the customers most worth chasing, the moments that turn a quote into a job, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five customer profiles instead of two, and a monthly cadence that follows the seasonal rhythm of the trade.

3

Turns Your Strategy into Action

A short daily task list calibrated to twenty or thirty minutes, with the morning brief on your phone before you start the van. Some tasks Compass handles in the background, such as listings monitoring and review tracking. The rest are one concrete move at a time, with the marketing science behind each explained in plain English so you learn the craft as you go.

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The Marketing Science Underneath

Trade marketing has its own canon of science: how a local customer chooses on reviews, proximity, and the work they can see before price, the quote-to-job mechanics that decide whether your price becomes the booking, the local-search rules that decide whether you turn up when someone nearby searches, and the referral loop that has always carried the trades. Compass applies the science to your trade and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Electrician
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Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
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FAQs

Through your Google Business Profile, your reviews, and photos of your work, which decide who shows up first locally. Compass walks you through the profile, the photos that win the click, and the steady review habit.
For most bricklayers there is no need in the first year. The work comes off your Google Business Profile, your reviews, and the referral loop, which cost time rather than spend. Compass shows you the work that pays back without an ad budget.
Compass builds the review ask into the close of the job, so it becomes part of the paperwork you already send. Steady reviews turn the next quote into a booking.
By building your own local visibility and repeat work so the jobs come to you direct. Compass shows you the actions that replace the paid leads over time.