COMPASS, FOR PODCASTERS

Marketing for Podcasters

You record, edit, and publish, and somehow also have to grow and market the show. Compass helps you grow the listeners who fit what you make, turns that audience into income that does not depend on one platform, and teaches you the marketing craft your show can lean on next year. Try Compass today with a free 90 day growth plan.

Podcaster

What You Came Here to Solve

It's late and you have published another episode. The download numbers are flat, an episode you were proud of did less than a throwaway one, and you cannot see the pattern. Discovery on the apps feels like a black box, your social posts reach the same listeners, and the sponsorship money leans on one advertiser. You have an email list you never send to and ideas for turning the show into something steadier that never leave the notes app. You know the audience is real, but growing it and earning from it keep losing to making the next episode. What do you do?

Get Your Free 90 Day Growth Plan

Content creator

Why Most of the Advice Misses the Mark

Most podcast advice is platform tips and chart-hacking built for views, and it assumes the directories and the luck that carried someone else will carry you. You have tried the tips and ended up no clearer on what grows your specific show or turns listeners into income. The advice rarely tells you which lever matters for what you make, so you chase trends and burn out. It ends in publishing on hope, leaning on one sponsor, and watching the chance to build something steadier slip past while you make the next episode.

Interviewer duo

What Makes Compass Different

Most AI tools would churn out your promo and make you sound like every other show, when your voice is the entire reason people listen. Compass works the other way. It pairs the speed of AI with coaching and a feel for how podcasts grow and earn, so your voice stays yours and you learn the marketing as you make.

Compass starts with the listeners who fit your show and the income that does not depend on one platform, because for a podcaster those are the two things that decide whether this lasts. It surfaces the discovery, format, and distribution actions that grow your show against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a solo or small show, calibrated to the platforms you use and the owned audience, like your email list, that no app can take. It teaches you to grow the audience and build the multiple income lines, the memberships, the sponsorships, the products, that turn a following into a living.

You stay the one making the show, you learn why each one grows the audience and the income, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Show

Twenty minutes to get started. You answer a handful of quick questions about your show: your topic, who your listeners are, where your income comes from, where you already show up. While you answer, Compass researches your niche and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best episode, what success looks like for the next quarter, what you have tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your show, with the truth about your niche, the listener profiles most worth pursuing, the moments that turn a listener into a subscriber and a subscriber into income, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five listener profiles instead of two, and a monthly cadence that adapts as the show grows.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by listener profile and channel. Some tasks Compass handles in the background, such as mention tracking and trend monitoring. The rest are short and clear, designed to fit around making, with the marketing science behind each explained in plain English so you learn the craft as you go.

The Marketing Science Underneath

Podcast marketing has its own canon of science: how a listener finds and follows a show, the format and consistency mechanics that decide whether an episode travels, the owned-audience economics that protect you from a single platform, and the maths of turning a following into multiple income lines. Compass applies the science to your show and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

Learn More

Videographer
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Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
Get Your Free 90 Day Growth Plan

FAQs

By doubling down on the formats and topics that fit your show, at a cadence you can sustain. Compass reads what works for you and plans the growth rather than the burnout.
Through the owned audience and the multiple income lines that make you less exposed: your email list, memberships, products, and the right sponsorships. Compass plans the actions that build them.
Usually discovery and packaging rather than the content. Compass looks at the pattern and coaches the titles, the show notes, and the promotion that give your strongest episodes their best chance.
Yes, it is the audience no app can take. Compass helps you start sending in a way that fits your voice and turns subscribers into your steadiest income.