COMPASS, FOR TUTORS

Marketing for Tutors

You teach around school hours and exam seasons, and the marketing has to fit in the gaps. Compass helps you fill your timetable with the trust parents choose on, builds the results and word of mouth that bring the next family in, and teaches you the marketing craft your practice can lean on next year. Try Compass today with a free 90 day growth plan.

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Mother daughter tutoring

What You Came Here to Solve

It's the end of exam season and the bookings that filled your week are ending with it. Families pause over the summer, a student you helped through GCSEs has moved on, and the September restart feels far off. A new tutor is advertising in the local groups, your listing on the tuition site sends enquiries that compare you on price, and the parents who would value your results have never heard your name. You know results and word of mouth fill a tutor's timetable, but the marketing time you have is whatever the lessons and the marking leave. What do you do?

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Group discussion

Why Most of the Advice Misses the Mark

Most marketing advice was written for tuition agencies and tutoring centres with a budget, and the directory sites take a cut of every enquiry and send families who price three tutors against each other. You have paid for a listing that went quiet, and the post-exam lull is the one that worries you. The advice online assumes a brand and time between lessons you do not have. It ends in relying on the agency listing and the occasional referral, hoping the timetable fills, and watching the better-marketed tutor take the families who should have found you.

Science tutor

What Makes Compass Different

Most AI tools would run your marketing and hand you the same generic plan every tutor gets, when parents choosing you on trust and results is the whole game. Compass works the other way. It pairs the speed of AI with coaching and a feel for how a tutor earns a parent's trust, so your judgement grows and you learn the marketing as you go.

Compass starts with your local visibility and the proof parents look for, because a family chooses a tutor on results, reassurance, and reputation before anything else. It surfaces the local-search, review, and parent-referral actions that lift your visibility against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a solo tutor, calibrated to your catchment and the local surfaces parents use, like Google, the school-gate Facebook groups, and word of mouth. It teaches you to build the retention and referral rhythm that keeps a student through the year and turns one happy parent into the next three.

You stay the tutor parents come for, you learn why each one fills the timetable, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Practice

Twenty minutes to get started. You answer a handful of quick questions about your tutoring: your subjects and levels, who you teach, your catchment, where you already appear online. While you answer, Compass researches your local market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best student or family, what success looks like for the next term, what marketing you have tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your practice, with the truth about your local market, the parent profiles most worth pursuing, the moments that turn an enquiry into a booked slot, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five profiles instead of two, and a monthly cadence that follows the school year.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by profile and channel. Some tasks Compass handles in the background, such as Google Business Profile monitoring and review tracking. The rest are short and clear, designed to fit around lessons, with the marketing science behind each explained in plain English so you learn the craft as you go.

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The Marketing Science Underneath

Tutoring marketing has its own canon of science: how a parent chooses on results, reassurance, and reputation before price, the local word of mouth that has always filled a good tutor's timetable, the seasonal maths of the exam calendar that decides where a marketing hour pays back, and the retention that keeps a student through the year. Compass applies the science to your practice and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
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FAQs

By building the retention and referral work before the bookings end, so students carry on and new ones arrive ahead of the lull. Compass plans the marketing around the exam calendar.
Through your Google Business Profile, the local Facebook groups, and your reviews, which decide who parents find and trust. Compass walks you through the profile, the cadence, and the review habit.
By building your own local visibility and word of mouth so families come to you direct. Compass shows you the actions that replace the paid listings over time.
Through honest proof and the parent feedback that speaks for itself. Compass coaches the way to make your results visible in a way you can stand behind.