COMPASS, FOR TRADESPEOPLE

Marketing for Trades

You are flat out on the tools all day, and the marketing is the bit you dread doing in the evening when you are already shattered. Compass gets you found when locals search, stacks up the reviews that turn a quote into a job, and teaches you the marketing craft in twenty minutes a day. Try Compass today with a free 90 day growth plan.

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Bricklayer

What You Came Here to Solve

It's gone eight in the evening. You have come off the tools, eaten, and now the laptop is open with the quotes that still need sending and the invoices that still need chasing. The phone went quiet this week and that nags at you, because a quiet fortnight frightens you more than a busy one tires you. You paid for a website a couple of years back that nobody finds, the lead site charges you again for a job that went nowhere, and the young firm down the road is all over Facebook while you are nowhere. You know word of mouth alone is not filling the diary like it used to, but you are rubbish at the social media side and your time is the hour before bed. You want the phone to ring with the right work. What do you do?

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Female construction worker

Why Most of the Advice Misses the Mark

Most marketing advice was written by people who have never held a trowel, all "engage your audience" and no plain step you can do on a Tuesday night, and the agencies want a monthly retainer for a PDF report and no calls. You have been burned before: the website that never ranked, the SEO that brought nothing, the lead platform that sold you tyre-kickers and jobs that went to whoever quoted cheapest. The advice assumes a marketing budget and a spare afternoon you do not have, and it is written for national firms rather than one or two people and a van. It ends in trying everything once, committing to none, and reaching the end of the quarter no busier than you started.

Tradesperson toolbag

What Makes Compass Different

The usual AI tools take the marketing off your hands and post things that sound like a robot wrote them, when sounding like a real local tradesperson is half of why people pick you. Compass is built back to front from that. It pairs the speed of AI with coaching and plain steps you can do between jobs, so the words sound like you and you learn the craft as you go rather than renting an agency that shows you nothing.

Compass starts with your Google Business Profile and the reviews around it, because for the trades that is what decides whether a local finds you and whether the quote becomes the job. It surfaces the listing, photo, and review actions that lift you in the local results, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit one or two people and a van, calibrated to the local surfaces customers use, like Google, Facebook groups, and the trade-directory sites, rather than a national ad model. It teaches you the quote-follow-up and the review-on-completion habit that turns more of your quotes into booked jobs and more of your jobs into the next recommendation.

You stay the one in charge, you learn why each one brings the phone to life, and you have a senior marketing executive's judgement behind you that a national firm pays a salary for and you never have to.

How Compass Works

1

Learns Your Trade

Twenty minutes to get started. You answer a handful of quick questions about your business: your trade, where you work, who your customers are, where you already appear online. While you answer, Compass researches your local area and your nearest competitors and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your last great job, what success looks like for the next quarter, what marketing you have already tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your trade, with the truth about your local market, the customers most worth chasing, the moments that turn a quote into a job, and a 90 day roadmap of the actions that matter most for the next three months. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five customer profiles instead of two, and a monthly cadence that follows the seasonal rhythm of your trade.

3

Turns Your Strategy into Action

A short daily task list, calibrated to twenty or thirty minutes, with the morning brief on your phone before you start the van. Some tasks Compass handles in the background, such as listings monitoring and review tracking. The rest are one concrete move at a time, with the marketing science behind each explained in plain English so you learn the craft as you go.

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Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

The Marketing Science Underneath

Trade marketing has its own canon of science: how a local customer chooses on reviews, proximity, and reputation before price, the quote-to-job mechanics that decide whether your price becomes the booking, the local-search rules that decide whether you turn up when someone nearby searches, and the referral loop that has always carried the trades. Compass applies the science to your trade and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Construction worker
1,000 of 1,000 founding spots left

Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

The 90 Day Growth Plan is free and yours to keep, no card needed. Pro is £19 a month for the first 1,000 founders, locked for life, and £39 after. You only move to Pro once the free plan has shown you it works.
Yes, that is the point. Compass gives you one concrete move at a time and explains why it works, so you build the skill rather than staring at a blank screen. The work sounds like you, never like a robot.
For most trades, there is no need in the first year. The phone rings off your Google Business Profile, your reviews, and the referral loop, and those cost time rather than spend. Compass shows you the work that pays back without an ad budget.
Compass builds the review ask into the close of the job, so it becomes part of the paperwork you already send rather than an awkward favour. Steady reviews are what turn the next quote into a booking.
All of them. Whatever you call yourself and whatever your trade, Compass works the same way: it gets you found when locals search, builds your reviews, and keeps the phone ringing with the right work.