COMPASS, FOR SHOPIFY STORE OWNERS

Marketing for Shopify Store Owners

The product is good, the store looks right, and the paid ads no longer return what they used to. Compass helps you win customers without renting every sale from Meta, brings the first-time buyer back, and builds the brand and the email engine your store can lean on next year. Try Compass today with a free 90 day growth plan.

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Small business owner

What You Came Here to Solve

It's late and you are staring at the dashboard. Revenue is there, but it costs more to make every month: the ad account eats a bigger share, the return on it has slipped, and the moment you turn the spend off the sales go with it. A good chunk of revenue comes from email, which tells you the owned channels work, but you have never had time to build them properly. First-time buyers do not come back, your best month leaned on one campaign you could not repeat, and the whole thing feels rented from a platform you do not control. You know the brand could stand on its own, but building the marketing that gets it there keeps losing to shipping orders and running the ads. What do you do?

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Online seller

Why Most of the Advice Misses the Mark

Most ecommerce advice online is agency content built to sell you ad management, or growth-hacking threads written for venture-funded brands with a team and a budget. It assumes someone to run paid acquisition full time and the cash to feed it, neither of which a founder-run store has. You have scaled the ad spend and watched the returns thin, and the dependence on one expensive channel is the thing that worries you. The advice rarely tells you how to earn a sale you do not have to buy. It ends in spending more to stand still, leaning on a channel you do not control, and a brand that never quite becomes one.

Retail counter

What Makes Compass Different

Most AI tools would generate your marketing and push you deeper into the paid channels that are already eating your margin. Compass works the other way. It pairs the speed of AI with coaching and a feel for how a direct-to-consumer brand compounds, so the plan fits a founder-run store and you learn the craft as you go.

Compass starts with the owned channels and the repeat customer, because for a store that depends on paid ads the fastest gain is a sale you do not have to buy twice. It surfaces the email, retention, and brand actions that lift your customer lifetime against what your category typically does, and it names the reason behind each one so the judgement stays with you. It sets your channel mix to fit a founder-run store, balancing the paid spend that works against the owned channels that pay back for years rather than renting every sale. It teaches you to bring the first-time buyer back, to build the email engine that carries revenue between campaigns, and to grow a brand customers come to by name.

You stay the founder running the store, you learn why each one lifts the return, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Store

Twenty minutes to get started. You answer a handful of quick questions about your store: what you sell, who buys, where your sales come from, where you already appear. While you answer, Compass researches your market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best customer, what success looks like for the next quarter, what marketing you have tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your store, with the truth about your market, the customer profiles most worth pursuing, the moments that turn a first order into a repeat one, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five customer profiles instead of two, and a monthly cadence that smooths the revenue between campaigns.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by customer profile and channel. Some tasks Compass handles in the background, such as listings monitoring and tracking your brand's mentions. The rest are short and clear, designed to fit around running the store, with the marketing science behind each explained in plain English so you learn the craft as you go.

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The Marketing Science Underneath

Direct-to-consumer marketing has its own canon of science: the customer-lifetime maths that decides how much you can afford to win a buyer, the retention and email mechanics that turn a first order into a repeat one, the brand economics that let a store charge more than a marketplace listing, and the channel balance that decides whether you own your growth or rent it. Compass applies the science to your store and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Launderette owner
1,000 of 1,000 founding spots left

Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

By building the owned channels that earn sales you do not have to buy: email, retention, and a brand customers come to directly. Compass plans the actions that shift the balance off rented traffic.
Compass treats email as the engine it is, with the flows and the campaigns that carry revenue between launches, broken into tasks short enough to fit your week.
Through the post-purchase sequence and the reasons to return that turn one order into a habit. Compass coaches the retention actions that lift your repeat rate.
By giving customers a reason to choose you by name: a clear story, a consistent voice, and the presence that makes you more than the cheapest option. Compass coaches the brand actions that compound.