COMPASS, FOR DESIGNERS

Marketing for Designers

You spend your days making good work for clients and almost none of it on marketing your own studio. Compass helps you win better clients with a portfolio and presence that does the selling, builds the reputation that brings the next brief in, and teaches you the marketing craft your studio can lean on next year. Try Compass today with a free 90 day growth plan.

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Graphic designer

What You Came Here to Solve

It's the end of a project and the next one is not lined up, which is the feast-and-famine rhythm you keep meaning to fix. Most of your work has come from referrals and a couple of long-standing clients, and that felt fine until the referrals slowed. Your portfolio site has not been updated since the rebrand, your Instagram shows lovely work to the same few hundred people, and a brief you pitched for last month went to a studio with a slicker site and a clearer pitch. You know your work is strong, but the marketing that would bring the right clients to you keeps losing to the client work that pays this month. What do you do?

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UX design hands

Why Most of the Advice Misses the Mark

Most marketing advice for creatives was written for agencies with a new-business team and a budget, or it is generic hustle content that ignores how design clients choose. You have posted your work and watched it reach other designers rather than buyers, and the famine stretches between projects are the ones that worry you. The advice online assumes a marketing function and a tolerance for self-promotion a one-person studio does not have. It ends in relying on referrals and the same clients, riding the feast-and-famine cycle, and watching better-marketed studios win briefs you could have done better.

Graphic designer

What Makes Compass Different

Most AI tools would generate your marketing and produce work that looks like everyone else's, which is the opposite of what a designer sells. Compass works the other way. It pairs the speed of AI with coaching and a feel for how design clients choose, so your taste and voice stay yours and you learn the marketing as you go.

Compass starts with the work that does your selling, because a client chooses a designer on the portfolio, the positioning, and the proof before anything else. It surfaces the portfolio, positioning, and visibility actions that lift your standing against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a studio of one or a few, calibrated to where your kind of client looks rather than a broadcast model. It teaches you to build the reputation and referral rhythm that smooths the feast-and-famine cycle, and the pitch and follow-up that win the brief over the slicker studio.

You stay the designer clients come for, you learn why each one wins the right work, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Studio

Twenty minutes to get started. You answer a handful of quick questions about your studio: what you design, who your clients are, where your work comes from, where you already appear online. While you answer, Compass researches your market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best recent project, what success looks like for the next quarter, what marketing you have tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your studio, with the truth about your market, the client profiles most worth pursuing, the moments that turn interest into a signed brief, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five client profiles instead of two, and a monthly cadence that smooths the project cycle.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by client profile and channel. Some tasks Compass handles in the background, such as mention tracking and listings monitoring. The rest are short and clear, designed to fit around client work, with the marketing science behind each explained in plain English so you learn the craft as you go.

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Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

The Marketing Science Underneath

Design marketing has its own canon of science: how a client chooses on portfolio, positioning, and proof before price, the referral mechanics that have always carried creative studios, the positioning that decides whether you are a commodity or a choice, and the pitch-to-brief maths that decides how much interest becomes paid work. Compass applies the science to your studio and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Solo professional
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Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

By marketing steadily through the busy months rather than only when work runs dry. Compass builds the visibility and pipeline actions into your week so the next brief is lined up before the current one ends.
By choosing the surfaces and content shapes your real clients use, rather than the ones designers admire. Compass picks where your buyers look and the work that speaks to them.
Through positioning and a pitch that make your strength clear, plus the follow-up that keeps you front of mind. Compass coaches the pitch and the sequence that win the work.
No. Compass leads with your work and your thinking, so the marketing reads as a designer sharing craft rather than chasing a sale.