COMPASS, FOR ONLINE SELLERS AND MAKERS

Marketing for Online Sellers and Makers

You sell on your own site, on Etsy or Amazon, or both, and the marketing never quite stops feeling like a guessing game. Compass helps you write your product-page improvements, sets the channel mix that fits your category, and teaches you to build the email flows that turn one purchase into three. Try Compass today with a free 90 day growth plan.

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Clothing seller

What You Came Here to Solve

It's 9pm and you check the numbers on your phone. Orders were steady last week, but a few listings have plenty of views and no buyers, the fees took their cut on everything that sold, and the item you were sure about has sat for a fortnight. A seller in your niche dropped their prices and climbed above you, the marketplace changed something again, and the paid post you tried brought a spike and then nothing. You have an email list you barely use and a pile of repeat buyers you have never asked back. You know the shop could work harder and you know you are leaving money on the table, but the only time you have is after the orders are packed. What do you do?

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Garment inspection

Why Most of the Advice Misses the Mark

Most ecommerce advice comes from agencies running campaigns for shops with seven-figure budgets, and it assumes a team, a spend, and a tolerance for testing a one-person shop does not have. You have tried the ads and watched the money disappear, paid for a course that spoke in jargon, and posted faithfully while the reach fell anyway. Each platform rewards something different, and the advice rarely tells you which one it was written for, so you spread yourself thin across all of them. It ends in trying everything once, committing to none, and reaching the end of the quarter unsure what moved the numbers.

Artist craftsperson

What Makes Compass Different

Most AI tools would run your shop's marketing and hand back the same playbook every seller is following, when knowing where your specific effort pays back is the whole game. Compass approaches it from the other side. It pairs the speed of AI with coaching and taste, so the strategy fits your shop and your hours and you learn to read what works rather than renting a black box you cannot question.

Compass starts with where your effort pays back, because for a one-person shop the scarce resource is your time, never a shortage of ideas. It surfaces the product-page, email, and channel actions that lift sales against what your category typically does, and it names the reason behind each one so the judgement stays with you for the next decision. It sets your channel mix to fit where you sell and the time you have, calibrated to your own site, the marketplaces, and the email list rather than a spread-thin agency model. It teaches you to build the repeat-buyer habit that brings customers back at a fraction of the cost of winning them, so a good month becomes something you can repeat on purpose.

You stay the maker and the one deciding where the effort goes, you learn why each one pays back, and you have a senior marketing executive's judgement beside you, working out what makes a sale so you can do it again.

How Compass Works

1

Learns Your Shop

Twenty minutes to get started. You answer a handful of quick questions about your shop: what you sell, where you sell it, who buys from you, where you already show up. While you answer, Compass researches your market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your last great customer was, what success looks like for the next quarter, what you have tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your shop, with the market truth about your category, the customer profiles most worth pursuing, the buying moments that turn a browser into a buyer, and a 90 day roadmap of where your effort pays back. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five customer profiles instead of two, and a monthly cadence that adapts as the shop grows.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by customer profile and channel. Some tasks Compass handles in the background, such as listings monitoring and tracking your shop's mentions. The rest are short and clear, designed to fit between making and fulfilment, with the marketing science behind each explained in plain English so you learn the craft as you go.

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Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

The Marketing Science Underneath

Ecommerce has its own canon of science: the psychology of a buying decision on a product page, what each platform costs and rewards, the maths that decides where a scarce marketing hour pays back, and the repeat-buyer economics that bring a customer back at a fraction of the cost of winning them. Compass applies the science to your shop and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Garment printer
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Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

That is the question Compass is built to answer. It weighs your product pages, your email, and your channel mix against your category and your numbers, and tells you where the hour pays back this week rather than leaving you to guess.
Yes. Compass shapes the strategy to your footprint and tells you which platform deserves your effort right now, so you stop spreading yourself thin across all of them.
This is where the margin lives. Compass walks you through the welcome, abandoned-cart, post-purchase, and win-back emails in whichever tool you already use, and explains why each one earns its place.
Compass helps you write the ad strategy and the testing plan, and tells you whether paid is worth it for your shop at all. The ad platform and the budget stay in your account.