COMPASS, FOR INTERIOR DESIGNERS

Marketing for Interior Designers

You create the spaces clients fall in love with, and your own marketing is the bit that waits until a project wraps. Compass helps you win the right projects with a portfolio that does the selling, builds the referrals that bring high-value clients, and teaches you the marketing craft your studio can lean on next year. Try Compass today with a free 90 day growth plan.

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What You Came Here to Solve

It's the end of a project and the pipeline beyond it is thin. The work that pays best comes from referrals and clients who have seen what you can do, and that felt safe until the referrals slowed. Your portfolio site has beautiful work but is rarely updated, your Instagram reaches other designers and suppliers rather than the homeowners and developers who commission, and a consultation last month did not convert into a project. You know the spaces sell you the moment someone walks through them, but turning a finished room into a steady flow of the right clients takes marketing time the projects swallow. What do you do?

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Why Most of the Advice Misses the Mark

Most marketing advice for interior designers is generic creative-business content or it is written for studios with a marketing budget, and it ignores how a high-value design client chooses. You have posted the finished rooms and reached peers rather than buyers, and the gaps between projects are the ones that worry you. The advice online assumes a marketing function and a comfort with self-promotion a one-person studio does not have. It ends in relying on referrals and the same clients, riding the cycle, and watching better-marketed studios win the projects you could have done better.

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What Makes Compass Different

Most AI tools would generate your marketing and make it look like everyone else's, which is the opposite of what a designer sells. Compass works the other way. It pairs the speed of AI with coaching and a feel for how design clients choose, so your taste and voice stay yours and you learn the marketing as you go.

Compass starts with the work that does your selling, because a client picks an interior designer on the portfolio, the fit, and the trust before price. It surfaces the portfolio, positioning, and referral actions that lift your studio against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a studio of one or a few, calibrated to where your kind of client looks, like the platforms and the trade and supplier networks that bring referrals, rather than a broadcast model. It teaches you to position for the projects you want, to turn a consultation into a signed project, and to build the referral rhythm with clients and trade contacts that brings the next high-value brief.

You stay the designer clients come for, you learn why each one wins the right work, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Studio

Twenty minutes to get started. You answer a handful of quick questions about your studio: what you design, who your clients are, where your work comes from, where you already appear online. While you answer, Compass researches your market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best recent project, what success looks like for the next quarter, what marketing you have tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your studio, with the truth about your market, the client profiles most worth pursuing, the moments that turn a consultation into a signed project, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five client profiles instead of two, and a monthly cadence that smooths the project cycle.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by client profile and channel. Some tasks Compass handles in the background, such as mention tracking and listings monitoring. The rest are short and clear, designed to fit around projects, with the marketing science behind each explained in plain English so you learn the craft as you go.

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The Marketing Science Underneath

Interior design marketing has its own canon of science: how a client chooses on portfolio, fit, and trust before price, the referral mechanics with clients and trade contacts that carry a studio, the positioning that attracts the projects you want, and the consultation-to-project maths that decides how much interest becomes paid work. Compass applies the science to your studio and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

By choosing the platforms and content your actual clients use, and the trade and supplier networks that bring referrals. Compass picks where your buyers look and the work that speaks to them.
Through the way you present the work and the proposal, plus the follow-up that keeps you front of mind. Compass coaches the sequence that converts a consultation into a project.
By positioning for the projects you want and building the referral relationships that reach them. Compass plans the actions that bring the briefs worth your time.
No. Compass leads with your work and your thinking, so the marketing reads as a designer sharing craft rather than chasing a sale.