You put everything into the performance, and the marketing is the part that decides whether the room is full and the bookings keep coming. Compass helps you get booked with the proof and presence clients choose on, grows the following that fills the room, and teaches you the marketing craft your act can lean on next year. Try Compass today with a free 90 day growth plan.
It's the night after a great gig and the buzz is fading into the question that always follows: where is the next one coming from. The diary has a couple of bookings and a stretch of empty weekends, an enquiry for a wedding went cold after you sent your price, and the act down the bill seems to be everywhere online while you are not. Your socials show clips to the same few hundred people, your website is a links page you have not touched in a year, and the income leans entirely on playing live. You know the talent is there, but turning it into a steady run of bookings and something beyond the gig takes marketing time you spend rehearsing instead. What do you do?
Most music marketing advice is platform hustle built for streaming numbers, or it is written for labels with a team and a budget, and neither fits a working performer chasing local bookings. You have posted clips and watched them reach nobody who books, and the empty weekends are the ones that worry you. The advice online assumes a manager, a marketing budget, and time off the road you do not have. It ends in relying on the venues that already know you, hoping the enquiries come, and watching a less talented act with better marketing get the bookings that should have been yours.
Most AI tools would generate your marketing and make you sound like every other act, when your sound and your presence are the whole reason someone books you. Compass works the other way. It pairs the speed of AI with coaching and a feel for how performers get booked and grow, so your voice stays yours and you learn the marketing as you go.
Compass starts with getting you booked and growing the following that fills the room, because for a performer those are the two things that decide whether this pays. It surfaces the proof, presence, and enquiry-follow-up actions that win bookings against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a solo act or small band, calibrated to where clients and fans look, like the booking sites, the local listings, and the platforms your audience uses. It teaches you to build the booking and following rhythm that turns a great gig into the next three, and the income lines beyond the stage that make a quiet month hurt less.
You stay the performer the room comes for, you learn why each one fills the diary, and you have a senior marketing executive's judgement beside you.
Twenty minutes to get started. You answer a handful of quick questions about what you do: your act, who books you, where your work comes from, where you already show up. While you answer, Compass researches your scene and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best booking, what success looks like for the next quarter, what marketing you have tried, and how much time you can put behind it.
The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your act, with the truth about your scene, the client and fan profiles most worth pursuing, the moments that turn an enquiry into a booking, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five profiles instead of two, and a monthly cadence that follows your gig calendar.
A short daily task list, sized to the time you have, anything from one task to a few, organised by profile and channel. Some tasks Compass handles in the background, such as mention tracking and listings monitoring. The rest are short and clear, designed to fit around rehearsals and gigs, with the marketing science behind each explained in plain English so you learn the craft as you go.
Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best
Performer marketing has its own canon of science: how a client books on proof, presence, and reputation before price, the enquiry-follow-up mechanics that decide whether interest becomes a booking, the following dynamics that fill a room, and the maths of building income beyond the gig. Compass applies the science to your act and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.
Pro Plan subscription £19 per month for as long as you stay.