COMPASS, FOR WEB DESIGNERS

Marketing for Web Designers

You build sites that win clients for other businesses, and your own marketing is the bit that never gets finished. Compass helps you win better clients with a portfolio and presence that does the selling, builds the reputation that brings the next project in, and teaches you the marketing craft your studio can lean on next year. Try Compass today with a free 90 day growth plan.

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UX designer

What You Came Here to Solve

It's between projects and the next one is not lined up. Most of your work has come from referrals and a couple of repeat clients, and that felt fine until the referrals slowed. Your own site, ironically, has not been touched in a year, the leads that do come in want a cheap five-page build rather than the work you want to do, and a proposal you sent a fortnight ago has gone quiet. You know you can build the thing that wins clients, but the marketing and positioning that would bring the right projects to you keep losing to the client work that pays this month. What do you do?

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Female developer

Why Most of the Advice Misses the Mark

Most marketing advice for web designers is generic freelancer hustle or it is written for agencies with a new-business team, and the marketplace sites race you to the cheapest quote. You have posted your work and reached other designers and developers rather than buyers, and the dry stretches between projects are the ones that worry you. The advice online assumes a marketing function and a comfort with self-promotion a one-person studio does not have. It ends in relying on referrals and the same clients, taking cheap builds, and watching better-positioned studios win the projects you could have done better.

UX design hands

What Makes Compass Different

Most AI tools would generate your marketing and make it look like every other freelancer's, which is the opposite of what a designer sells. Compass works the other way. It pairs the speed of AI with coaching and a feel for how web-design clients choose, so your taste and voice stay yours and you learn the marketing as you go.

Compass starts with the positioning and the work that win better projects, because a client picks a web designer on the portfolio, the clarity of what you offer, and the proof before price. It surfaces the portfolio, positioning, and visibility actions that lift your studio against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a studio of one or a few, calibrated to where your kind of client looks rather than a marketplace race to the bottom. It teaches you to position for the projects you want, to win briefs over the cheaper quote with a clear pitch and follow-up, and to turn a finished site into a case study and the next referral.

You stay the designer clients come for, you learn why each one wins the right work, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Studio

Twenty minutes to get started. You answer a handful of quick questions about your studio: what you build, who your clients are, where your work comes from, where you already appear online. While you answer, Compass researches your market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best recent project, what success looks like for the next quarter, what marketing you have tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your studio, with the truth about your market, the client profiles most worth pursuing, the moments that turn interest into a signed project, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five client profiles instead of two, and a monthly cadence that smooths the project cycle.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by client profile and channel. Some tasks Compass handles in the background, such as mention tracking and listings monitoring. The rest are short and clear, designed to fit around client work, with the marketing science behind each explained in plain English so you learn the craft as you go.

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The Marketing Science Underneath

Web design marketing has its own canon of science: how a client chooses on portfolio, clarity, and proof before price, the positioning that decides whether you are a commodity build or a considered choice, the referral mechanics that carry a studio, and the proposal-to-project maths that decides how much interest becomes paid work. Compass applies the science to your studio and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Developer
1,000 of 1,000 founding spots left

Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

By positioning for the work you want and showing it clearly, so the right clients recognise you. Compass coaches the positioning and the portfolio that pull better briefs.
By choosing the surfaces and content your actual clients use rather than the designer crowd. Compass picks where your buyers look and the work that speaks to them.
Through a clear pitch that frames the value and the follow-up that keeps you front of mind. Compass coaches the pitch and the sequence that win the work.
By marketing steadily through the busy months so the next project is lined up before the current one ends. Compass builds the pipeline actions into your week.