COMPASS, FOR CARPENTERS

Marketing for Carpenters

You are in the workshop or on site all day, and the marketing waits for the evening. Compass gets you found when locals search for a carpenter, builds the photos and reviews that show the craft and win the job, and teaches you the marketing craft in twenty minutes a day. Try Compass today with a free 90 day growth plan.

Get Your Free 90 Day Growth Plan See How Compass Works
Carpenter

What You Came Here to Solve

It's gone eight and the tools are away, with quotes to send and the diary patchier than you would like. The fitted-wardrobe and kitchen jobs that pay best come from people who have seen your work, but word of mouth has gone quiet and the bigger jobs are slow. A lead site sends you enquiries that compare you on price alone, your finished work sits in a camera roll where no customer sees it, and the joinery firm two towns over has a website full of photos. You know your craft wins jobs the moment someone sees it, but getting it in front of the right local customers takes marketing time you do not have. What do you do?

Get Your Free 90 Day Growth Plan

Bricklayer

Why Most of the Advice Misses the Mark

Most marketing advice was written by people who have never cut a joint, all jargon and no plain step, and the lead platforms reduce a craft to the cheapest quote. You have paid for a directory listing that brought nothing, and the quiet weeks worry you more than the busy ones tire you. The advice assumes a budget and a marketing afternoon and a national firm rather than one or two people and a van. It ends in relying on word of mouth alone, hoping the work holds, and watching the better-marketed joinery firm win the jobs that should have been yours.

Female carpenter

What Makes Compass Different

The usual AI tools take the marketing off your hands and post things that sound like a robot wrote them, when sounding like a real local craftsperson is half of why people pick you. Compass works the other way. It pairs the speed of AI with coaching and plain steps you can do between jobs, so the words sound like you and you learn the craft as you go.

Compass starts with your Google Business Profile, your reviews, and photos of your finished work, because for a craft trade the work is the marketing and that is what decides whether the quote becomes the job. It surfaces the listing, photo, and review actions that lift you in the local results, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit one or two people and a van, calibrated to the local surfaces customers use, like Google, Facebook groups, and the trade-directory sites, rather than a national ad model. It teaches you the quote-follow-up and the review-on-completion habit that turns more of your quotes into booked jobs and more of your jobs into the next recommendation.

You stay the one in the workshop, you learn why each one brings the work in, and you have a senior marketing executive's judgement behind you.

How Compass Works

1

Learns Your Trade

Twenty minutes to get started. You answer a handful of quick questions about your work: the jobs you take, where you work, who your customers are, where you already appear online. While you answer, Compass researches your local area and your nearest competitors and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your last great job, what success looks like for the next quarter, what marketing you have tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your trade, with the truth about your local market, the customers most worth chasing, the moments that turn a quote into a job, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five customer profiles instead of two, and a monthly cadence that follows the seasonal rhythm of the trade.

3

Turns Your Strategy into Action

A short daily task list calibrated to twenty or thirty minutes, with the morning brief on your phone before you start. Some tasks Compass handles in the background, such as listings monitoring and review tracking. The rest are one concrete move at a time, with the marketing science behind each explained in plain English so you learn the craft as you go.

Get Your Free 90 Day Growth Plan

The Marketing Science Underneath

Trade marketing has its own canon of science: how a local customer chooses on reviews, proximity, and the work they can see before price, the quote-to-job mechanics that decide whether your price becomes the booking, the local-search rules that decide whether you turn up when someone nearby searches, and the referral loop that has always carried the trades. Compass applies the science to your trade and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

Learn More

Plasterer
1,000 of 1,000 founding spots left

Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
Get Your Free 90 Day Growth Plan

FAQs

Through your Google Business Profile, your reviews, and photos of your work, which decide who shows up first locally. Compass walks you through the profile, the photos that win the click, and the steady review habit.
By getting your finished work out of the camera roll and onto the surfaces customers look at, framed to show the craft. Compass coaches the photo and posting habit that turns work done into work won.
For most carpenters there is no need in the first year. The work comes off your Google Business Profile, your reviews, and the referral loop, which cost time rather than spend. Compass shows you the work that pays back without an ad budget.
By showing the bigger work you want more of and following up the quotes that matter. Compass coaches the positioning and follow-up that move you up to the jobs you want.