COMPASS, FOR SOFTWARE FOUNDERS

Marketing for Software Founders

You can build the product, and the marketing is the part nobody taught you and the part that decides whether anyone shows up. Compass helps you find your first real users, sets the channel mix worth your time, and teaches you the marketing craft so the next launch lands better than the last. Try Compass today with a free 90 day growth plan.

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What You Came Here to Solve

It's late and the build is going well, which is the part that comes easily. You shipped a feature this week, posted it once, and heard nothing back. Sign-ups trickle in, you cannot tell which of the things you tried brought them, and the launch you keep planning keeps slipping because marketing feels like a different language. A competitor with a worse product but a better landing page is getting the attention, your waitlist has gone quiet, and the advice online is a wall of growth tactics that assume a team and a budget. You know the product deserves users, but the marketing that would find them is the work you keep putting off. What do you do?

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UX designer

Why Most of the Advice Misses the Mark

Most SaaS marketing advice was written for funded startups with a growth team and a paid-acquisition budget, all dashboards and experiments a solo founder cannot run. You have read the growth threads and ended up with a hundred tactics and no plan, and the silence after a launch is the thing that frightens you. The advice assumes engineers to spare and money to burn on tests, and it rarely tells you which move matters for a product at your stage. It ends in shipping into silence, chasing tactics one at a time, and watching a worse product with clearer marketing take the users who should have been yours.

Developer

What Makes Compass Different

Most AI tools would generate your marketing and hand you the same growth-hack playbook everyone is running, when knowing which few actions matter for your product and stage is the whole game. Compass works the other way. It pairs the speed of AI with coaching and a feel for how software finds its first users, so your judgement grows and you learn the marketing as you build.

Compass starts with positioning and your first real users, because for a new product, being understood in one sentence and reaching the right early adopters beats any tactic. It surfaces the positioning, launch, and distribution actions that fit your product against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a solo or small team, calibrated to where your users are, like the communities, search, and content that suit your product, rather than a paid-growth model you cannot fund. It teaches you to build the launch and retention rhythm that turns a quiet release into a real one and a first sign-up into an active user.

You stay the founder who builds the product, you learn why each one finds users, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Product

Twenty minutes to get started. You answer a handful of quick questions about your product: what it does, who it is for, where your users come from, where you already show up. While you answer, Compass researches your market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best early user, what success looks like for the next quarter, what marketing you have tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your product, with the truth about your market, the user profiles most worth pursuing, the moments that turn a visitor into an active user, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five user profiles instead of two, and a monthly cadence that adapts as the product grows.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by user profile and channel. Some tasks Compass handles in the background, such as mention tracking and listings monitoring. The rest are short and clear, designed to fit around the build, with the marketing science behind each explained in plain English so you learn the craft as you go.

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Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

The Marketing Science Underneath

Software marketing has its own canon of science: how a user decides to try and to stay, the positioning that makes a product understood in one sentence, the launch and distribution mechanics that decide whether a release is heard, and the activation and retention maths that turn a sign-up into an active user. Compass applies the science to your product and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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1,000 of 1,000 founding spots left

Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
Get Your Free 90 Day Growth Plan

FAQs

By reaching the specific early adopters your product fits, in the places they already are, with a message they understand at once. Compass names where they are and coaches the outreach and content that bring them in.
Usually positioning and distribution rather than the product. Compass sharpens the one-sentence pitch and plans the launch so a release reaches the right people rather than your existing few followers.
For most early products, no. The first users come from communities, content, and search that cost time rather than spend. Compass shows you the work that pays back without burning runway.
Through the activation and retention actions that turn a first sign-up into an active user. Compass coaches the onboarding and follow-up that make the product stick.