COMPASS, FOR HANDYPERSON BUSINESSES

Marketing for Handyperson Businesses

You are out fixing things all day and the marketing has to happen from the van or the sofa once the tools are away. Compass helps you fill your week with the right local jobs, builds the reviews that win you the next street, and teaches you the marketing craft your business can lean on next year. Try Compass today with a free 90 day growth plan.

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Maintenance workers

What You Came Here to Solve

It's Sunday night and you look at the week ahead. The diary has a couple of solid days, but there is a gap where a bigger job fell through, and the quote you sent last week has gone quiet. The lead-generation app keeps sending jobs miles away that are not worth the diesel, the bigger maintenance firm turns up first when someone searches locally, and your reviews are good but the last one is a month old. You know you need a steadier flow of the right nearby jobs, but the only marketing time you get is in the evening with the day's dust still on you, and the website you keep meaning to sort is still half done. What do you do?

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Electrician

Why Most of the Advice Misses the Mark

Most marketing advice for a handyperson business was written for facilities firms with an office and a budget, and the lead-generation apps take a cut of every job and bury you among ten others quoting the same work. You have paid for leads that went nowhere and listings that never rang. The advice online assumes a marketing budget and time on the tools you do not have. It ends in relying on word of mouth alone, hoping the phone rings, and watching the bigger firm take the local jobs that should have been yours because they show up first when the neighbour searches.

Painter decorator

What Makes Compass Different

Most AI tools would run your marketing and hand you the same generic plan, when knowing which local jobs are worth your week is the whole game. Compass works the other way. It pairs the speed of AI with coaching and a feel for how a local trade wins work, so your judgement grows and you learn the marketing as you go.

Compass starts with your local visibility, because a homeowner picks on trust and proximity, and your Google Business Profile and your reviews decide whether the neighbour searching finds you or the firm one town over. It surfaces the review-collection, local-search and photo actions that lift your visibility against what your category typically does, and it names the reason behind each one so the craft stays with you for the next quote. It sets your channel mix to fit a one-van business, calibrated to your catchment and the steady rhythm of local repair work. It teaches you to build the repeat-and-referral rhythm that turns a one-off call-out into a customer who rings you first and tells the neighbours.

You stay the one out on the jobs deciding which work to take, you learn why each one fills the week, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Business

Twenty minutes to get started. You answer a handful of quick questions about your work: what you do, the area you cover, who your customers are, where you already appear online. While you answer, Compass researches your local market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your last great customer was, what success looks like for the next quarter, what marketing you have tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your business, with the truth about your local market, the customer profiles most worth pursuing, the moments that turn a one-off job into repeat work, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five customer profiles instead of two, and a monthly cadence that adapts as the business grows.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by customer profile and channel. Some tasks Compass handles in the background, such as Google Business Profile monitoring and review tracking. The rest are short and clear, designed to fit around the work, with the marketing science behind each explained in plain English so you learn the craft as you go.

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The Marketing Science Underneath

Marketing a handyperson business has its own canon of science: how a homeowner chooses on trust and proximity before price, the local-search and review mechanics that decide whether you or the bigger firm gets found, the maths that decides where a marketing hour pays back, and the repeat-and-referral compounding that turns one good job into a street full of them. Compass applies the science to your business and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Trades worker
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Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

Use whatever your customers call you. Compass works to the term your local market searches for while keeping your pages welcoming to everyone, so you capture the searches without narrowing who feels you are for them.
Through your Google Business Profile and your reviews, which decide who shows up first locally. Compass walks you through setting the profile up properly, the job photos that win the click, and the steady review habit that keeps you near the top.
By building your own local visibility and repeat work so the jobs come to you direct. Compass shows you which actions replace the paid leads over time and how to turn a first call-out into a customer who rings you first.
Free includes the 90 Day Growth Plan. Pro is £19 a month for the first 1,000 founders, locked for life. After the 1,000th seat is taken, Pro is £39 a month. No card needed to claim the free plan. See full pricing details.