COMPASS, FOR PLUMBERS

Marketing for Plumbers

You are out on jobs all day, and the marketing waits until the van is back. Compass gets you found when locals search for a plumber, builds the reviews that turn an emergency call-out into a regular customer, and teaches you the marketing craft in twenty minutes a day. Try Compass today with a free 90 day growth plan.

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Plumber

What You Came Here to Solve

It's gone eight and you are off the jobs, with invoices to chase and a diary that swings between flat out and worryingly quiet. The emergency call-outs come and go, but the planned work, the bathrooms and the boiler swaps that pay best, is harder to line up. A lead site charges you for jobs that go to whoever quotes cheapest, the new firm in the area is first on Google when someone searches, and the customers you fixed a leak for last year have not called since. You know plumbing is a trust-and-proximity business, but turning a one-off call-out into a regular and getting found first takes marketing time you do not have. What do you do?

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Maintenance workers

Why Most of the Advice Misses the Mark

Most marketing advice was written by people who have never held a wrench, all jargon and no step you can do on a Tuesday night, and the lead platforms sell you tyre-kickers and a race to the cheapest price. You have paid for a listing that brought nothing, and a quiet stretch frightens you more than a busy one tires you. The advice assumes a budget and a spare afternoon and a national firm rather than one person and a van. It ends in relying on the call-outs that happen to come, hoping the work holds, and watching the better-marketed firm get found first for the planned jobs that pay.

Plumber

What Makes Compass Different

The usual AI tools take the marketing off your hands and post things that sound like a robot wrote them, when sounding like a real local tradesperson is half of why people pick you. Compass works the other way. It pairs the speed of AI with coaching and plain steps you can do between jobs, so the words sound like you and you learn the craft as you go.

Compass starts with your Google Business Profile and the reviews around it, because for a plumber that is what decides whether a local finds you in a hurry and whether they trust you in the house. It surfaces the listing, review, and local-search actions that lift you in the local results, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit one person and a van, calibrated to the local surfaces customers use, like Google, Facebook groups, and the trade-directory sites, rather than a national ad model. It teaches you the follow-up that turns an emergency call-out into the customer who calls you first next time, and the review habit that gets you found ahead of the firm down the road.

You stay the one out on the jobs, you learn why each one brings the phone to life, and you have a senior marketing executive's judgement behind you.

How Compass Works

1

Learns Your Trade

Twenty minutes to get started. You answer a handful of quick questions about your work: the jobs you take, where you work, who your customers are, where you already appear online. While you answer, Compass researches your local area and your nearest competitors and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your last great job, what success looks like for the next quarter, what marketing you have tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your trade, with the truth about your local market, the customers most worth chasing, the moments that turn a call-out into a regular, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five customer profiles instead of two, and a monthly cadence that follows the seasonal rhythm of the trade.

3

Turns Your Strategy into Action

A short daily task list calibrated to twenty or thirty minutes, with the morning brief on your phone before you start the van. Some tasks Compass handles in the background, such as listings monitoring and review tracking. The rest are one concrete move at a time, with the marketing science behind each explained in plain English so you learn the craft as you go.

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The Marketing Science Underneath

Trade marketing has its own canon of science: how a local customer chooses on reviews, proximity, and reputation before price, the call-out-to-regular mechanics that decide whether a one-off becomes repeat work, the local-search rules that decide whether you turn up when someone nearby searches in a hurry, and the referral loop that has always carried the trades. Compass applies the science to your trade and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Painter decorator
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FAQs

Through your Google Business Profile and your reviews, which decide who shows up first locally. Compass walks you through the profile, the details that win the call, and the steady review habit that keeps you near the top.
Through the follow-up that leaves the customer with your number saved and a reason to call you first next time. Compass coaches the actions that turn an emergency into a relationship.
By showing that work and following up the quotes that matter. Compass coaches the positioning and follow-up that move you up to the bigger planned jobs.
For most plumbers there is no need in the first year. The phone rings off your Google Business Profile, your reviews, and the referral loop, which cost time rather than spend. Compass shows you the work that pays back without an ad budget.