COMPASS, FOR GARDENERS

Marketing for Gardeners

You are out on the round all day and the marketing has to happen from the van or the sofa once the tools are away. Compass helps you fill your week with the right local jobs, builds the reviews that win you the next street, and teaches you the marketing craft your round can lean on next year. Try Compass today with a free 90 day growth plan.

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Woodcutter

What You Came Here to Solve

It's Sunday night and you look at the week ahead. The regular maintenance rounds are fine, but there is a gap where a one-off landscaping job fell through, and the quote you sent ten days ago has gone quiet. Winter is coming and the work always thins out, the bigger outfit two villages over turns up first on Google when someone searches, and your reviews are good but the last one is from the spring. You know you need a steadier flow of the right local jobs, but the only marketing time you get is after dark with mud still on your boots, and the leaflet idea you had in March never happened. What do you do?

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Plumber

Why Most of the Advice Misses the Mark

Most marketing advice for gardeners was written for landscaping firms with an office and a marketing budget, and the lead-generation sites want a cut of every job and send you quotes you would never have chased. You have paid for a directory listing that brought nothing, and the slow season is the one that worries you. The advice online assumes a website, a van fleet and time you do not have on the round. It ends in relying on word of mouth alone, hoping the phone rings, and watching the bigger outfit take the jobs that should have been yours because they show up first when the neighbour searches.

Trades worker

What Makes Compass Different

Most AI tools would run your marketing and hand you the same generic plan every gardener gets, when knowing which local jobs are worth your week is the whole game. Compass works the other way. It pairs the speed of AI with coaching and a feel for how a local trade wins work, so your judgement grows and you learn the marketing as you go.

Compass starts with your local visibility, because a homeowner picks a gardener on trust and proximity, and your Google Business Profile and your reviews decide whether the neighbour searching finds you or the firm two villages over. It surfaces the review-collection, local-search and before-and-after actions that lift your visibility against what your category typically does, and it names the reason behind each one so the craft stays with you for the next quote. It sets your channel mix to fit a one-van or small round, calibrated to your catchment and the seasons your work runs on. It teaches you to build the repeat-and-referral rhythm that turns a one-off job into a standing maintenance round and a happy customer into the next three on the same street.

You stay the one out on the round deciding which work to take, you learn why each one fills the week, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Round

Twenty minutes to get started. You answer a handful of quick questions about your work: what you do, the area you cover, who your customers are, where you already appear online. While you answer, Compass researches your local market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your last great customer was, what success looks like for the next quarter, what marketing you have tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your round, with the truth about your local market, the customer profiles most worth pursuing, the moments that turn a one-off job into repeat work, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five customer profiles instead of two, and a monthly cadence that adapts with the seasons.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by customer profile and channel. Some tasks Compass handles in the background, such as Google Business Profile monitoring and review tracking. The rest are short and clear, designed to fit around the round, with the marketing science behind each explained in plain English so you learn the craft as you go.

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The Marketing Science Underneath

Marketing a gardening round has its own canon of science: how a homeowner chooses on trust and proximity before price, the local-search and review mechanics that decide whether you or the bigger outfit gets found, the seasonal maths that decides where a marketing hour pays back across the year, and the repeat-and-referral compounding that turns one good job into a street full of them. Compass applies the science to your round and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Maintenance technician
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Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
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FAQs

Through your Google Business Profile and your reviews, which decide who shows up first locally. Compass walks you through setting the profile up properly, the photos that win the click, and the steady review habit that keeps you near the top.
Through the actions that turn a one-off job into a standing round: the follow-up that lands, the seasonal prompt, and the simple way to ask a happy customer for the next job and the referral. Compass coaches each one.
Yes. Compass plans your marketing around the seasons, so you build the off-season work and the repeat bookings before the quiet stretch arrives rather than scrambling once it does.
Free includes the 90 Day Growth Plan. Pro is £19 a month for the first 1,000 founders, locked for life. After the 1,000th seat is taken, Pro is £39 a month. No card needed to claim the free plan. See full pricing details.