COMPASS, FOR BOOKED SERVICES

Marketing for Booked Services

You run a business that lives on bookings, and an empty slot is money you cannot get back. Compass helps you fill the gaps in the diary, sets the handful of places your clients look before they book, and teaches you the marketing craft to turn a first appointment into a standing one. Try Compass today with a free 90 day growth plan.

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What You Came Here to Solve

It's the end of the day and you look at tomorrow's diary. There are two gaps you would rather were full, a client who finished their course and has not rebooked, and a no-show from this morning you never chased. The work itself is the part you trust yourself on, but the diary swings between rammed and frighteningly quiet, your last review came in weeks ago, and the place that opened nearby seems to be everywhere your clients look. You know you need to keep the bookings coming, but the marketing options run into the dozens and your time is the gap between appointments. What do you do?

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Why Most of the Advice Misses the Mark

Most marketing advice was written for chains and groups with a front-desk team and a marketing budget, and the agencies offering to fill your diary charge more in a month than a quiet fortnight brings in. You trained for the work, the treatment, the set, the care, rather than for selling it, and a clumsy pitch sits badly when trust is the whole relationship. The playbook assumes a receptionist and a paid-media budget you do not have, and the trade press is full of multi-site operators with nothing in common with one chair, one room, or one act. It ends in trying everything once, committing to none, and reaching the new month with the same gaps in the diary.

Therapy session

What Makes Compass Different

Most AI tools would take the marketing off you and produce something that could belong to any clinic, any studio, any act, when the trust your clients place in you personally is the whole reason they book. Compass takes the opposite approach. It pairs the speed of AI with coaching and judgement, so what you say sounds like you and respects the care your work runs on, and you learn the craft between appointments.

Compass starts with the things that fill a diary, because a client chooses on trust, proof, and how easy you are to find and book. It surfaces the listing, review, and rebooking actions that lift your visibility against what your category typically does, and it names the reason behind each one so the craft stays with you the next time you message a client. It sets your channel mix to fit a business that delivers all day, calibrated to local search, the review surfaces your clients trust, and the booking moments that matter rather than a national campaign. It teaches you to build the rebooking and referral rhythm that turns a first appointment into a standing one, and a quiet week you can see coming into one you fill in advance.

You stay in control of how you come across, you learn why each one fills the diary, and you have a senior marketing executive's judgement beside you that a group practice keeps on staff and a single chair never could.

Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

How Compass Works

1

Learns Your Practice

Twenty minutes to get started. You answer a handful of quick questions about your business: what you offer, who books you, where your clients come from, where you already appear online. While you answer, Compass researches your category and your local market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your last great client was, what success looks like for the next quarter, what marketing you have already tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your business, with the market truth about your category, the client profiles most worth pursuing, the moments that turn an enquiry into a confirmed booking, and a 90 day roadmap of the actions that matter most for the next three months. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five client profiles instead of two, and a monthly cadence that adapts to the seasons your diary follows.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by client profile and channel. Some tasks Compass handles for you in the background, such as listings monitoring and review tracking across the platforms your clients use to find and book. The rest are short and clear, designed to fit between appointments, with the marketing science behind each one explained in jargon-free language so you learn the craft as you go.

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The Marketing Science Underneath

Booked-services marketing has its own canon of science: how a client chooses on trust, proof, and how easy you are to book, the rebooking maths that decides whether a finished client becomes a standing one, the no-show and reminder economics that protect the diary, the local-search and review mechanics that decide whether a new client finds you, and the word of mouth that carries a relationship-led business. Compass applies the science to your diary and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

Compass looks at when your clients search and book, and sets the offers, posts, and rebooking prompts that pull bookings into the slow stretches on purpose, rather than leaving you to improvise a last-minute discount.
Through the post-appointment actions that make the next booking feel natural: the moment to suggest it, the reminder that does not read as a sales message, and the small touches that keep you in mind. Compass walks you through the rhythm that fits your category.
Yes. Compass leads with honest proof rather than pressure, so the marketing reads as a true account of your work and your care. You stay in control of every word, and nothing goes out that you would not say to a client's face.
Compass sets the review-collection rhythm that brings positive reviews in steadily and walks you through the response framework that turns even a difficult one into a trust signal for the next client reading it. The response stays in your voice.
It depends on the time you have. Compass calibrates the daily task list to your availability, whether that is ten minutes between appointments or a longer session on a quiet day.
Free includes the 90 Day Growth Plan. Pro is £19 a month for the first 1,000 founders, locked for life. After the 1,000th seat is taken, Pro is £39 a month. No card needed to claim the free plan. See full pricing details.