Sales, lettings, valuations, vendor management. The portals own discovery; you earn the instruction. Compass builds the local marketing that puts you in front of the right vendor at the right moment. Try Compass today with a free 90 day growth plan.
You run an independent agency or a small franchise. The portals (Rightmove, Zoopla, OnTheMarket) own the buyer-discovery layer, so your wedge with vendors is local mind-share, recent comparable sales, and the perception that you will sell at the higher number. The marketing job is to be the first agent a vendor thinks of when they consider selling, and to prove the case at the valuation appointment. The trouble is the time and the consistency: the "sold" boards go up, but the marketing that turns them into the next instruction rarely gets done.
Most marketing advice assumes a budget and a team rather than an independent agent running the branch and the marketing. It treats the portals as the whole game, when the portals own buyers and your real contest is vendor mind-share. It ignores the regulated nature of property marketing, where claims about price and outcomes have to be accurate. It ends in paying the portals, hoping instructions come, and watching a more visible local agent win the valuations you would have converted.
Most AI tools take the marketing off your hands and produce copy that sounds nothing like a trusted local agent, when local trust is exactly what wins the instruction. Compass works the other way: it pairs the speed of AI with coaching and plain steps, and helps you keep your claims within the rules that bind property marketing, and flags them for a final check.
What that looks like for an agency:
- Recent-sales content cadence. The "sold" board is the marketing. Compass schedules the post-sale content so each recent comparable lands on Instagram, the Facebook Page, and your Google Business Profile. - Vendor-target content. Valuation guides, "thinking of selling" content, and local market-update commentary tied to your town, on the channels where vendors share a recommendation. Compass specs the topic calendar. - Valuation-appointment marketing. The pre-valuation pack that lands before the visit and the post-valuation follow-up. Compass specs each part. - Local search and presence. Your Google Business Profile and the local-intent terms vendors and buyers search ("estate agent [town]", "[neighbourhood] property valuation"), plus the local press and community presence worth the spend in your catchment. - Portal optimisation. Listing optimisation, premium feature use, and branded headers on Rightmove, Zoopla, and OnTheMarket, so the portals work as hard as they can for you.
Ten to twenty minutes of quick questions about your agency: sales or lettings, your patch, your fee position, where you already appear online. While you answer, Compass researches your local market and competing agents and surfaces what it finds for you to confirm or correct.
The free 90 Day Growth Plan lands first: a single on-screen plan with the truth about your local market, the vendors most worth pursuing, the moments that turn a valuation into an instruction, and a 90 day roadmap. Pro turns it into a full 12-month strategy that follows your local property cycle.
A short daily task list with the marketing science behind each one explained in plain English. Compass handles some tasks in the background, like listings and review monitoring; the rest are one clear move at a time, with the property-marketing rules surfaced where the copy approaches them.
Winning instructions runs on the marketing science the corporate chains drill: local positioning, proof, and the psychology of a vendor choosing who to trust with the biggest sale of their life. Compass applies it to an independent agency and names the reason behind each task in plain English, so the craft stays with you.
Pro Plan subscription £19 per month for as long as you stay.