COMPASS, FOR KNOWLEDGE SERVICES

Marketing for Knowledge Services

You sell what you know, your advice, your teaching, your expertise, and putting that into words that win the right people is the part you find hardest. Compass helps you describe your expertise so the right clients recognise it, sets the handful of places they look before they choose, and teaches you the marketing craft to keep the work coming without ever sounding like a salesperson. Try Compass today with a free 90 day growth plan.

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What You Came Here to Solve

It's a quiet evening and the diary for next month is thinner than you would like. Your best clients and students came through people who already knew your work, but those introductions have slowed, and you are not sure why. Your website still carries the words you wrote when you started, the LinkedIn post or the newsletter you meant to write is still a draft, and someone newer in your field is suddenly the name everyone mentions. You know the work alone is no longer enough to keep the right people coming, but explaining what you know without it feeling like boasting is the wall you keep hitting. What do you do?

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Why Most of the Advice Misses the Mark

Most marketing advice was written for firms and institutions with a marketing team and a budget, and the consultancies offering to build your profile charge fees that one quiet month cannot cover. You spent years mastering the work rather than selling it, and a loud pitch sits badly against the quiet authority your reputation runs on. The playbook assumes a content team and a paid-media budget you do not have, and the trade press is full of practices and schools at a scale with nothing in common with one expert and a diary. It ends in trying everything once, committing to none, and reaching the new term or the new quarter with the right people still not knowing you exist.

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What Makes Compass Different

Most AI tools would write your marketing for you and hand back the same expert-sounding paragraph everyone in your field is posting, when your judgement and the way you explain things are the whole reason people choose you. Compass goes about it differently. It pairs the speed of AI with coaching and taste, so your expertise comes through in your own voice and you learn the craft instead of outsourcing it to people who cannot do your job.

Compass starts with how you describe what you know, because a clear, specific account of the change you create is what turns a stranger into an enquiry. It surfaces the website, content, and credibility actions that make your expertise visible against what your category typically does, and it names the reason behind each one so the craft stays with you the next time you write a post or an about page. It sets your channel mix to fit someone who delivers expertise all day, calibrated to the referral relationships, the content that earns authority, and the places your buyers and learners check. It teaches you to build the follow-up and referral rhythm that turns one well-served client or student into the next, at the considered pace your field changes.

You stay in control of how your expertise is presented, you learn the reasoning behind each one, and you have a senior marketing executive's judgement beside you, so being known becomes something you build on purpose rather than wait for.

Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

How Compass Works

1

Learns Your Practice

Twenty minutes to get started. You answer a handful of quick questions about your work: what you advise on or teach, who your clients or students are, where you already show up, what your cycle looks like. While you answer, Compass researches your category and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your last great client or student was, what success looks like for the next quarter, what marketing you have already tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your practice, with the market truth about your category, the client or student profiles most worth pursuing, the moments that turn an enquiry into signed work or a booked place, and a 90 day roadmap of the actions that matter most for the next three months. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five profiles instead of two, and a monthly cadence that adapts as your practice grows.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by profile and channel. Some tasks Compass handles for you in the background, such as the mentions of your name and the directory listings your buyers and learners check. The rest are short and clear, designed to fit between client work and teaching, with the marketing science behind each one explained in jargon-free language so you learn the craft as you go.

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The Marketing Science Underneath

Knowledge-services marketing has its own canon of science: how a buyer chooses expertise on credibility and proof rather than price, the way a clear account of the change you create turns recognition into an enquiry, the referral compounding that makes one well-served client or student worth several new conversations, and the considered cycle that turns first contact into committed work weeks later. Compass applies the science to your practice and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

You build a second source of work alongside the introductions, so the practice no longer depends on luck. Compass sets the positioning, the credibility content, and the follow-up rhythm that bring the right enquiries in directly, and it names the reason behind each one so you can keep it running yourself.
Compass turns "what I do" into "what changes for the client or student", so your expertise reads as useful proof rather than a sales pitch. The words stay yours, measured and yours.
For most knowledge practices, yes, and the work is not volume; it is whether the right person sees the right thing when they look you up. Compass walks you through the cadence and the kind of content that earns authority in your field without tipping into hype.
Through positioning and the way you present your proof, so the value is clear before the fee comes up. Compass coaches the framing that lets you hold your rate with confidence.
It depends on the time you have. Compass calibrates the daily task list to your availability and pulls it into the hour you are most likely to have free.
Free includes the 90 Day Growth Plan. Pro is £19 a month for the first 1,000 founders, locked for life. After the 1,000th seat is taken, Pro is £39 a month. No card needed to claim the free plan. See full pricing details.