COMPASS, FOR PROPERTY PROFESSIONALS

Marketing for Property Professionals

You win instructions on local trust and the reputation you have built street by street, and the marketing has to fit around viewings and valuations. Compass helps you win the instructions with the local visibility sellers and landlords choose on, builds the reviews and referrals that bring the next one in, and teaches you the marketing craft your agency can lean on next year. Try Compass today with a free 90 day growth plan.

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Estate agent

What You Came Here to Solve

It's the end of a long week of viewings and the marketing has waited again. Instructions have slowed, a corporate chain has opened a branch in the parade with a budget you cannot match, and the online-only agents undercut your fee in every valuation pitch. Your Google reviews are decent but thin, your last few sold listings never made it onto your social feed, and the seller who valued with you last month went with someone else. You know your reputation in the area is your edge, but turning it into a steady flow of instructions takes marketing time you do not have between appointments. What do you do?

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Property owner

Why Most of the Advice Misses the Mark

Most property marketing advice was written for national chains and portals with a brand budget, and the agencies offering to run your socials charge fees a slow month could not recover. You have paid for boosted listings that brought no valuations, and the online-only disruptors set a price expectation that makes every fee conversation harder. The advice online assumes a marketing department and a portal spend an independent branch does not have. It ends in relying on the board outside the house and the portal listing, hoping the instructions come, and watching the chain and the disruptor take the sellers who should have chosen local.

Keys handover

What Makes Compass Different

Most AI tools would run your marketing and hand you the same generic plan every agent gets, when your local reputation is the whole reason a seller picks you over the chain. Compass works the other way. It pairs the speed of AI with coaching and a feel for how an independent agent wins on trust, so your judgement grows and you learn the marketing as you go.

Compass starts with your local visibility and reputation, because a seller or landlord chooses an agent on trust, track record, and presence in the area. It surfaces the Google Business Profile, review, and sold-listing actions that lift your standing against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit an independent branch, calibrated to your patch and the surfaces sellers use, like Google, the local Facebook groups, and your own sold-board presence, rather than a national portal model. It teaches you to build the reputation and referral rhythm that turns a happy sale into the next instruction on the same street, and the valuation follow-up that wins the instruction over the chain.

You stay the agent who knows the area, you learn why each one wins instructions, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Agency

Twenty minutes to get started. You answer a handful of quick questions about your agency: your patch, what you sell or let, who your clients are, where you already appear online. While you answer, Compass researches your local market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best recent instruction, what success looks like for the next quarter, what marketing you have tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your agency, with the truth about your local market, the client profiles most worth pursuing, the moments that turn a valuation into an instruction, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five client profiles instead of two, and a monthly cadence that adapts with the market.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by client profile and channel. Some tasks Compass handles in the background, such as Google Business Profile monitoring and review tracking. The rest are short and clear, designed to fit around viewings and valuations, with the marketing science behind each explained in plain English so you learn the craft as you go.

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Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

The Marketing Science Underneath

Property marketing has its own canon of science: how a seller or landlord chooses an agent on trust and local track record before fee, the reputation mechanics that decide whether your name comes up at the kitchen table, the local-search and review rules that decide whether you turn up when someone nearby searches, and the valuation-to-instruction maths that decides how much interest becomes signed business. Compass applies the science to your agency and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Accounting hands
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Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

On local knowledge, trust, and the service they cannot match, rather than on fee alone. Compass surfaces the work that makes your reputation visible, so the sellers who value local service choose you.
Through the valuation follow-up and the proof of local track record that win the instruction over the chain. Compass coaches the sequence that keeps you front of mind after the valuation.
Yes. A steady feed of local sales is proof you sell in the area, and it reaches the next seller scrolling. Compass plans the cadence and the framing that turns sold boards into instructions.
By asking every happy client at the right moment and making it easy. Compass sets up the ask and tracks new reviews so you build the local reputation that wins the next instruction.