COMPASS, FOR ONLINE SELLERS AND MAKERS

Ecommerce Marketing Strategy for Online Shops

You sell across your own site, Etsy or Amazon, and the hard part is knowing where your next hour or your next pound pays back. Compass helps you decide where to put your effort, lifts the product pages that win the sale, and teaches you the marketing craft to bring buyers back at a fraction of the cost of finding them. Try Compass today with a free 90 day growth plan.

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What You Came Here to Solve

You have an hour for marketing this week and three places it could go. You could redo the product photos, you could finally start the email list, you could boost a post, or you could chase the marketplace listing that slipped down the rankings. Last time you guessed, the spend came back thin, and a good week and a quiet week still look much the same in the numbers. The fees take their cut on every sale, your work gets lost among the mass-produced copies, and the advice online is written for shops with a designer and a paid-media manager on call. You know you need a plan for where the effort goes rather than another tactic to try once. What do you do?

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Why Most of the Advice Misses the Mark

Most ecommerce strategy advice comes from agencies running campaigns for shops with seven-figure ad budgets, and it assumes a team, a budget, and a tolerance for testing that a one-person shop does not have. You have tried the ads and watched the money disappear, paid for a course that spoke in jargon and left you no better off, and posted faithfully while the reach fell anyway. Each platform rewards something different, and the advice rarely tells you which one it was written for, so you end up spread thin across all of them. It ends in trying everything once, committing to none, and reaching the end of the quarter unsure what moved the numbers.

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What Makes Compass Different

Most AI tools would run your marketing and hand back the same playbook every shop is following, when knowing where your specific effort pays back is the whole game. Compass approaches it from the other side. It pairs the speed of AI with coaching and taste, so the strategy fits your shop and your hours and you learn to read what works rather than renting a black box you cannot question.

Compass starts with where your effort pays back, because for a one-person shop the scarce resource is your time, never a shortage of ideas. It surfaces the product-page, email, and channel actions that lift sales against what your category typically does, and it names the reason behind each one so the judgement stays with you for the next decision. It sets your channel mix to fit where you sell and the time you have, calibrated to your own site, the marketplaces, and the email list rather than a spread-thin agency model. It teaches you to build the repeat-buyer habit that brings customers back at a fraction of the cost of winning them, so a good month becomes something you can repeat on purpose.

You stay the maker and the one deciding where the effort goes, you learn why each one pays back, and you have a senior marketing executive's judgement beside you, working out what makes a sale so you can do it again.

Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

How Compass Works

1

Learns Your Shop

Twenty minutes to get started. You answer a handful of quick questions about your online shop: what you sell, where you sell it, who buys from you, where you already show up. While you answer, Compass researches your market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your last great customer was, what success looks like for the next quarter, what marketing you have already tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your shop, with the market truth about your category, the customer profiles most worth pursuing, the buying moments that turn a browser into a buyer, and a 90 day roadmap of where your effort pays back over the next three months. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five customer profiles instead of two, and a monthly cadence that adapts as the shop grows.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by customer profile and channel. Some tasks Compass handles for you in the background, such as listings monitoring and the mentions of your shop across the platforms you sell on. The rest are short and clear, designed to fit between making and fulfilment, with the marketing science behind each one explained in jargon-free language so you learn the craft as you go.

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The Marketing Science Underneath

Ecommerce strategy has its own canon of science: the psychology of a buying decision on a product page, what each platform costs and rewards, the maths that decides where a scarce marketing hour pays back, and the repeat-buyer economics that bring a customer back at a fraction of the cost of winning them. Compass applies the science to your shop and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

That is the question Compass is built to answer. It weighs your product pages, your email, and your channel mix against your category and your numbers, and tells you where the hour pays back this week rather than leaving you to guess.
Compass helps you write the ad strategy, the creative brief, and the testing plan, and tells you whether paid is worth it for your shop at all. The ad platform and the budget stay in your account.
This is where the margin lives. Compass walks you through the welcome, abandoned-cart, post-purchase, and win-back emails in whichever tool you already use, and explains why each one earns its place.
Yes. Compass shapes the strategy to your footprint and tells you which platform deserves your effort right now, so you stop spreading yourself thin across all of them.
Free includes the 90 Day Growth Plan. Pro is £19 a month for the first 1,000 founders, locked for life. After the 1,000th seat is taken, Pro is £39 a month. No card needed to claim the free plan. See full pricing details.