COMPASS, FOR AMAZON SELLERS

Marketing for Amazon Sellers

You source, you list, you ship to the warehouse, and the marketing is whatever fits around keeping stock in. Compass helps you win the listings that take the sale, lifts the products sitting below the fold, and teaches you to build a brand that lives beyond the platform. Try Compass today with a free 90 day growth plan.

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Online seller

What You Came Here to Solve

It's late and you are checking Seller Central on your phone. A competitor has won the buy box on your best line, your ad spend climbed again while the return on it slipped, and a hijacker listed against your own product last week. The reviews that carry your ranking come in slower than the sales that need them, a launch you were sure of stalled in the search results, and your whole business sits on a platform that can change the rules overnight. You know the listings could convert harder and you know you are one suspension away from a problem, but the only time you have is after the day's orders are packed. What do you do?

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Launderette owner

Why Most of the Advice Misses the Mark

Most Amazon advice online is course-seller hype or agency boilerplate built for brands with a marketing team and a five-figure ad budget, and it assumes hours to split-test, a catalogue of products, and a tolerance for spend a one-person operation does not have. You have read the threads and watched the videos and ended up no clearer on which lever would move your specific sell-through. The advice rarely tells you what matters for your category, so you change everything at once and learn nothing. It ends in throwing more at ads, cutting your price to hold the buy box, and handing Amazon another slice of a margin that was tight to begin with.

Small business owner

What Makes Compass Different

Most AI tools would rewrite your listings and hand you the same template every seller is running, when knowing which lever lifts your specific conversion is the whole game. Compass works the other way. It pairs the speed of AI with coaching and a feel for how Amazon's search and buying decision work, so the plan fits your catalogue and you learn to read what works rather than renting a black box.

Compass starts with where your effort pays back, because for a lean seller the scarce resource is your time and your ad budget, never a shortage of things to try. It surfaces the listing, review, and advertising actions that lift your ranking and conversion against what your category typically does, and it names the reason behind each one so the judgement stays with you for the next launch. It sets your channel mix to fit a seller who lives on the marketplace, calibrated to Amazon's search and sponsored-product mechanics. It teaches you to build the brand and the off-platform presence that make you more than a listing, so a rule change or a hijacker no longer threatens the whole business.

You stay the seller deciding what to source and launch, you learn why each one pays back, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Business

Twenty minutes to get started. You answer a handful of quick questions about your Amazon business: what you sell, your categories, who buys from you, where else you appear. While you answer, Compass researches your market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best-selling line, what success looks like for the next quarter, what you have tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your business, with the truth about your category, the buyer profiles most worth pursuing, the listing moments that turn a browser into a buyer, and a 90 day roadmap of where your effort pays back. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five buyer profiles instead of two, and a monthly cadence that adapts as the catalogue grows.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by buyer profile and channel. Some tasks Compass handles in the background, such as listings monitoring and tracking your brand's mentions. The rest are short and clear, designed to fit around sourcing and shipping, with the marketing science behind each explained in plain English so you learn the craft as you go.

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The Marketing Science Underneath

Selling on Amazon has its own canon of science: how the search ranking rewards relevance, conversion, and velocity, the psychology of the buying decision on a listing page, the maths that decides whether sponsored products pay back, and the brand economics that turn a marketplace seller into a business a buyer seeks out by name. Compass applies the science to your business and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Small business owner
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Pro Plan subscription £19 per month for as long as you stay.

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FAQs

By lifting the signals Amazon rewards beyond price: fulfilment, reviews, and conversion rate. Compass tells you which of those carries the most weight for your category and coaches the actions that lift it.
For the right products at the right rate, yes. Compass weighs your numbers and tells you where ads pay back and where they eat your margin, so the budget goes to the listings that earn it.
Through the compliant follow-up and the launch sequence that build early reviews without breaking Amazon's rules. Compass coaches the wording and the timing.
By building a brand and an off-platform presence, an email list, a site, a following, that you own. Compass plans the actions that turn a marketplace seller into a business buyers seek out by name.