COMPASS, FOR LOCAL-FIRST BUSINESSES

Marketing for Local-First Businesses

You run a shop, a trade or a salon that lives on local custom, and the people a mile down the road do not always know you exist. Compass helps you show up when your neighbours search, builds the reviews and the local presence that earn their trust, and teaches you the marketing craft to turn a first visit into a regular. Try Compass today with a free 90 day growth plan.

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Bakery shopfront

What You Came Here to Solve

It's a slow hour and you have a minute to think. The regulars still come, the work still comes by word of mouth, but the new custom has thinned and you are not sure why. A newer business down the road is all over the local Facebook group, your Google listing has not had a review in weeks, and the website you paid for two years ago sits there doing nothing. You know the marketing should be bringing the next customer in, but you have been burned before by a website nobody finds and a lead site that charged for jobs that went nowhere, and your time is the hour after you lock up. You want the right people, the local ones who pay fairly and come back. What do you do?

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Barista

Why Most of the Advice Misses the Mark

Most marketing advice was written for chains and franchises with a marketing manager and a budget that buys reach you do not have, and the agencies offering retainers want more in a month than a couple of slow weeks bring in. You have likely paid for something that delivered nothing: a site that never ranked, an SEO retainer that sent a report and no calls, a social-media person who posted for a month and disappeared. The playbook assumes a team and a nationwide audience, when your whole world is a catchment of a mile or two. It ends in trying everything once, committing to none, and reaching the end of the quarter no busier than you started.

Business presenter

What Makes Compass Different

The usual AI tools take the marketing off your hands and produce posts that sound like any business in any town, when being the local people who know your customers by name is the whole advantage. Compass comes at it from the other end. It pairs the speed of AI with coaching and a feel for how a local catchment decides, so the words keep your character and you learn the craft as you go.

Compass starts with your local-search visibility, because whether a neighbour finds you or walks past is decided by your Google Business Profile and the reviews around it. It surfaces the listing, photo, opening-hours, and review actions that lift you in the local results, and it names the reason behind each one so the craft stays with you the next time you update it. It sets your channel mix to fit a single location and a catchment of a mile or two, calibrated to the local surfaces your customers use rather than a national model. It teaches you to build the comeback habit that turns a first-timer into a regular, with the small touches that work locally, like a face remembered and a recommendation passed along.

You stay the one in charge of how the business comes across, you learn why each one brings custom through the door, and you have a senior marketing executive's judgement behind you that a chain pays a salary for and you never have to.

Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

How Compass Works

1

Learns Your Business

Twenty minutes to get started. You answer a handful of quick questions about your business: what you do, where you trade, who your customers are, where you already appear online. While you answer, Compass researches your local catchment and your nearest competitors and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your last great customer was, what success looks like for the next quarter, what marketing you have already tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your business, with the market truth about your category, the customer profiles most worth pursuing, the moments that turn a local searcher into a paying customer, and a 90 day roadmap of the actions that matter most for the next three months. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five customer profiles instead of two, and a monthly cadence that adapts as your year unfolds.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by customer profile and channel. Some tasks Compass handles for you in the background, such as listings monitoring and review tracking across Google, Facebook, and the local-directory sites your category uses. The rest are short and clear, designed to fit between serving customers, with the marketing science behind each one explained in jargon-free language so you learn the craft as you go.

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The Marketing Science Underneath

Local-first marketing has its own canon of science: how a customer chooses within a catchment of a mile or two on reviews, proximity, and the cues they pick up nearby, the frequency maths that decides whether a first-timer comes back once a month or once a week, the local-search mechanics that decide whether the neighbour finds you, and the word of mouth that carries the margin while paid ads chase the marginal first visit at a cost a single location rarely recovers. Compass applies the science to your business and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Business meeting
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Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

Compass walks you through the Google Business Profile fields that decide whether you appear for the searches in your catchment, names the photos, opening-hours accuracy, and review rhythm that move you up the local results, and surfaces the changes worth making this week. Your listing stays in your account; Compass shows you what to update and why.
Because you stay the marketer and you learn why each one works, so you are building a skill rather than renting a service that disappears when the invoice stops. The free 90 Day Growth Plan lets you see it work before any money changes hands.
No. Compass is built for the single location and the one-van trade. The smaller and more local you are, the more the catchment-level actions matter, and those are exactly what it calibrates to.
It depends on the time you have. Compass calibrates the daily task list to your availability, whether that is fifteen minutes between customers or a longer session after you lock up.
Free includes the 90 Day Growth Plan. Pro is £19 a month for the first 1,000 founders, locked for life. After the 1,000th seat is taken, Pro is £39 a month. No card needed to claim the free plan. See full pricing details.