COMPASS, FOR HIGH STREET SHOPS

Marketing for High Street Shops

You run a shop on the high street, and the marketing has to fit around serving customers and minding the till. Compass helps you pull in the footfall with the local visibility shoppers choose on, builds the reviews and regulars that fill a quiet Tuesday, and teaches you the marketing craft your shop can lean on next year. Try Compass today with a free 90 day growth plan.

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Retail counter

What You Came Here to Solve

It's the end of a slow Tuesday and you cash up. The weekend was busy, the midweek is thin, and a regular who used to come in every week has not been seen in a month. The supermarket on the edge of town has the prices you cannot match, the unit two doors down has had a smart refit, and your window display has not changed since the season before last. Your Google listing has a few old photos and a handful of reviews, you have a Facebook page you post to when you remember, and plenty of locals walk past without knowing what you offer. You know the shop deserves more of the people who live nearby, but the only marketing time you get is once the shutters are down. What do you do?

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Online seller

Why Most of the Advice Misses the Mark

Most retail marketing advice was written for chains with a merchandising team and a marketing budget, and the agencies who could help charge fees a slow month could not recover. You have boosted a post and watched it reach nobody who matters, and the quiet weeks are the ones that worry you. The advice online assumes a head office, a loyalty app, and a window-dressing team a single shop does not have. It ends in posting on hope, relying on passing trade, and watching the smarter-looking shop down the road take the customers who should have been yours.

Greengrocer

What Makes Compass Different

Most AI tools would run your marketing and hand you the same generic plan every shop gets, when knowing what brings local people through your door is the whole game. Compass works the other way. It pairs the speed of AI with coaching and a feel for how an independent shop earns its regulars, so your judgement grows and you learn the marketing as you go.

Compass starts with your local visibility, because a shopper chooses a shop on proximity, trust, and what they see, and your Google Business Profile, your reviews and your window decide whether the neighbour finds you or drives to the multiple. It surfaces the local-search, review and window-and-display actions that lift your visibility against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a single high-street shop, calibrated to your catchment and the local surfaces shoppers use, like Google, the local Facebook groups, and the community noticeboard. It teaches you to build the regular-customer habit that turns a first visit into a weekly one, with the loyalty touches sized for an independent rather than a chain.

You stay the one behind the counter deciding how the shop is run, you learn why each one fills the till, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Shop

Twenty minutes to get started. You answer a handful of quick questions about your shop: what you sell, who your customers are, your catchment, where you already appear online. While you answer, Compass researches your local market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your best regulars are, what success looks like for the next quarter, what marketing you have tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your shop, with the truth about your local market, the customer profiles most worth pursuing, the moments that turn a passer-by into a regular, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five customer profiles instead of two, and a monthly cadence that follows the seasons your trade runs on.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by customer profile and channel. Some tasks Compass handles in the background, such as Google Business Profile monitoring and review tracking. The rest are short and clear, designed to fit around the counter, with the marketing science behind each explained in plain English so you learn the craft as you go.

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Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

The Marketing Science Underneath

High street marketing has its own canon of science: how a shopper chooses on proximity and trust before price, the pull of the window as your most-seen marketing surface, the local-search and review mechanics that decide whether the neighbour finds you or the multiple, and the repeat-customer maths that turns a first visit into the weekly habit that carries an independent. Compass applies the science to your shop and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Launderette owner
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Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

You compete on quality, knowledge, and the relationship behind the counter, rather than on price. Compass surfaces the work that earns the trust a supermarket cannot, so the people who value it choose you.
Through your Google Business Profile and your reviews, which decide who shows up first locally. Compass walks you through setting the profile up properly, the photos that win the click, and the steady review habit that keeps you near the top.
For food and craft retail, yes, when it is the right cadence rather than a daily grind. Compass picks the few post shapes that bring local people in and the rhythm you can sustain around serving customers.
Through the loyalty and reminder touches sized for an independent, a punch card, a named-regular welcome, a fortnightly note on what is new in. Compass scopes the lightweight versions and tells you which suits your shop.