COMPASS, FOR AFTER-SCHOOL CLUBS

Marketing for After-School Clubs

You run the club around the school day and the holidays, and the marketing has to fit in the gaps. Compass helps you fill your places with the working parents who need you, builds the trust that keeps families term to term, and teaches you the marketing craft your club can lean on next year. Try Compass today with a free 90 day growth plan.

Get Your Free 90 Day Growth Plan See How Compass Works
Teacher with children

What You Came Here to Solve

It's the start of term and a few of your regular places have not been rebooked. The working parents who rely on you are busy, the holiday club that pays for the quiet weeks needs filling, and a new provider has started at a school nearby. Parents choose on trust and convenience, your Google listing is thin, and the families who would use your club have never come across you. You know steady bookings and word of mouth between parents fill the places, but the marketing time you have is whatever is left once the children are collected. What do you do?

Get Your Free 90 Day Growth Plan

Study partners

Why Most of the Advice Misses the Mark

Most marketing advice was written for childcare chains and franchises with a marketing budget, rather than a single club. You have a Facebook page you post to when you can, and the unfilled places in a quiet week are the thing that worries you. The advice online assumes a brand, a budget, and time off the floor you do not have. It ends in relying on word of mouth and the families you have, hoping the places fill, and watching the new provider take the parents who should have found you.

Tutor and child

What Makes Compass Different

Most AI tools would run your marketing and hand you the same generic plan, when parent trust and convenience are the whole game for a club. Compass works the other way. It pairs the speed of AI with coaching and a feel for how a club earns a working parent's trust, so your judgement grows and you learn the marketing as you go.

Compass starts with your local visibility and the trust signals parents look for, because a family chooses a club on safety, convenience, and reputation before anything else. It surfaces the local-search, review, and parent-referral actions that lift your visibility against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a single club, calibrated to your catchment, the school networks, and the local surfaces working parents use, like Google, the parent Facebook groups, and the school newsletter. It teaches you to build the rebooking and waiting-list rhythm that keeps your places full term to term, and fills the holiday clubs that carry the quieter weeks.

You stay the one running the club, you learn why each one fills the places, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Club

Twenty minutes to get started. You answer a handful of quick questions about your club: what you offer, your catchment, who your families are, where you already appear online. While you answer, Compass researches your local market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best families, what success looks like for the next term, what marketing you have tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your club, with the truth about your local market, the family profiles most worth pursuing, the moments that turn an enquiry into a booked place, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five family profiles instead of two, and a monthly cadence that follows the school year.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by family profile and channel. Some tasks Compass handles in the background, such as Google Business Profile monitoring and review tracking. The rest are short and clear, designed to fit around the club, with the marketing science behind each explained in plain English so you learn the craft as you go.

Get Your Free 90 Day Growth Plan

The Marketing Science Underneath

After-school-club marketing has its own canon of science: how a working parent chooses on trust, convenience, and reputation before price, the local-search and review mechanics that decide whether a searching family finds you, the rebooking maths that keeps your places full term to term, and the word of mouth between parents that fills a club. Compass applies the science to your club and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

Learn More

Science tutor
1,000 of 1,000 founding spots left

Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
Get Your Free 90 Day Growth Plan

FAQs

Through the reminders and the reassurance that make rebooking easy before the term turns over. Compass coaches the rhythm that keeps your regular places full.
By marketing them ahead to the families who already use you and the local parents who need cover. Compass plans the run-up that fills the quieter weeks.
Through your Google Business Profile, the parent Facebook groups, the school networks, and your reviews. Compass walks you through the profile, the cadence, and the review habit.
Through honest reviews, clear answers on safety and care, and warm photos of the club. Compass coaches the trust signals that matter most to a working parent.