COMPASS, FOR CHILDCARE

Marketing for Childcare

You care for children all day, and the marketing has to fit around the setting and the paperwork. Compass helps you fill your places with the trust parents choose on, builds the reputation that keeps a waiting list full, and teaches you the marketing craft your setting can lean on next year. Try Compass today with a free 90 day growth plan.

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Teacher with children

What You Came Here to Solve

It's the end of a long day and the occupancy numbers are on your mind. A couple of families are moving on as their children start school, the spaces they leave are not filled yet, and a new nursery opened nearby with a slick website. Parents choose a setting on trust above all, your Google listing has a few photos and a handful of reviews, and the families searching for childcare in your area have never come across you. You know word of mouth and a good reputation keep the places full, but the marketing time you have is whatever is left after the children go home and the records are done. What do you do?

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Collaborating colleagues

Why Most of the Advice Misses the Mark

Most marketing advice was written for nursery chains and franchises with a marketing budget and a head office, rather than a single setting or a childminder. You have a Facebook page you update when you can, and the worry of an empty space or two is the one that nags. The advice online assumes a brand, a budget, and time off the floor you do not have. It ends in relying on word of mouth and the waiting list you have, hoping the places fill, and watching the new setting take the families who should have found you.

Teacher students

What Makes Compass Different

Most AI tools would run your marketing and hand you the same generic plan every setting gets, when parent trust is the whole game in childcare. Compass works the other way. It pairs the speed of AI with coaching and a feel for how a setting earns a parent's trust, so your judgement grows and you learn the marketing as you go.

Compass starts with your local visibility and the trust signals parents look for, because a family chooses childcare on safety, warmth, and reputation before anything else. It surfaces the local-search, review, and parent-referral actions that lift your visibility against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a single setting or a childminder, calibrated to your catchment and the local surfaces parents use, like Google, the local parent Facebook groups, and word of mouth. It teaches you to build the enquiry-to-enrolment and waiting-list rhythm that keeps your places full, with the show-round and reassurance that turn a visit into a signed place.

You stay the one caring for the children, you learn why each one fills the places, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Setting

Twenty minutes to get started. You answer a handful of quick questions about your setting: what you offer, your catchment, who your families are, where you already appear online. While you answer, Compass researches your local market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best families, what success looks like for the next term, what marketing you have tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your setting, with the truth about your local market, the family profiles most worth pursuing, the moments that turn an enquiry into an enrolled place, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five family profiles instead of two, and a monthly cadence that follows your year.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by family profile and channel. Some tasks Compass handles in the background, such as Google Business Profile monitoring and review tracking. The rest are short and clear, designed to fit around the setting, with the marketing science behind each explained in plain English so you learn the craft as you go.

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The Marketing Science Underneath

Childcare marketing has its own canon of science: how a parent chooses on trust, safety, and reputation before price, the local-search and review mechanics that decide whether a searching family finds you, the enquiry-to-enrolment maths that fills your places, and the word of mouth that keeps a waiting list full. Compass applies the science to your setting and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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1,000 of 1,000 founding spots left

Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

By building the enquiry pipeline and waiting list ahead of the transition, so new families are ready to start as places open. Compass plans the actions that keep occupancy steady.
Through your Google Business Profile, the local parent Facebook groups, and your reviews, which decide who families find and trust. Compass walks you through the profile, the photos, and the review habit.
Through the reassurance and follow-up that answer a parent's real questions and make the decision easy. Compass coaches the show-round and the sequence that convert a visit into an enrolment.
Through honest reviews, warm photos, and clear answers to what parents worry about. Compass coaches the trust signals that matter most in childcare.