COMPASS, FOR SOFTWARE CONSULTANTS

Marketing for Software Consultants

You solve hard technical problems for clients, and the work comes from a network you do not have time to tend. Compass helps you win the right clients and contracts with the authority they choose on, builds the credibility that opens the door, and teaches you the marketing craft your practice can lean on next year. Try Compass today with a free 90 day growth plan.

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What You Came Here to Solve

It's the end of a contract and the pipeline beyond it is thin. The work has come from past colleagues and a couple of clients who could change direction and disappear, and the referrals that built the practice have slowed without you noticing. Your LinkedIn has gone quiet, your site reads like a CV, and a proposal to a prospect went unanswered. You know your credibility is the whole sale at this level, but turning a reputation into a steady flow of the right clients and contracts takes marketing time the billable work swallows. What do you do?

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Why Most of the Advice Misses the Mark

Most marketing advice is built for the high-volume consumer end, all funnels and daily posts, and it does not fit a practice selling considered, senior technical engagements on credibility. You have felt that the mass-market tactics would cheapen the positioning, and the gaps between contracts are the ones that worry you. The advice assumes a consumer audience and a self-promotion style at odds with how technical buyers choose. It ends in relying on the same network, hoping the pipeline holds, and watching better-positioned consultants win the contracts you could have delivered better.

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What Makes Compass Different

Most AI tools would generate your marketing and make you sound like a mass-market freelancer, which is the opposite of what a serious technical buyer responds to. Compass works the other way. It pairs the speed of AI with coaching and a feel for how technical and senior clients choose, so your authority stays intact and you learn the marketing as you go.

Compass starts with the authority and credibility that win considered engagements, because a client or a technical buyer chooses a consultant on track record and trust before anything else. It surfaces the LinkedIn, thought-leadership, and referral actions that lift your standing against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a practice selling senior engagements, calibrated to the surfaces decision-makers use rather than a consumer model. It teaches you to build the authority and the relationship rhythm that turn reputation into a steady pipeline, and the proposal follow-up that turns a conversation into a signed contract or retainer.

You stay the consultant clients come for, you learn why each one builds the pipeline, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Practice

Twenty minutes to get started. You answer a handful of quick questions about your practice: what you do, who your clients are, where your work comes from, where you already appear online. While you answer, Compass researches your market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best engagement, what success looks like for the next quarter, what marketing you have tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your practice, with the truth about your market, the client profiles most worth pursuing, the moments that turn a conversation into a signed engagement, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five client profiles instead of two, and a monthly cadence that adapts as the practice grows.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by client profile and channel. Some tasks Compass handles in the background, such as mention tracking and listings monitoring. The rest are short and clear, designed to fit around billable work, with the marketing science behind each explained in plain English so you learn the craft as you go.

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The Marketing Science Underneath

Software consulting marketing has its own canon of science: how a technical buyer chooses on authority and track record before price, the thought-leadership mechanics that build credibility, the referral dynamics that carry a senior practice, and the proposal-to-contract maths that turns a conversation into a retainer. Compass applies the science to your practice and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

By leading with authority and track record rather than funnels and offers. Compass coaches the thought-leadership and positioning that serious buyers respond to, in your own credible voice.
Through the credibility and relationship work that open the door, plus the proposal follow-up that turns a conversation into a retainer. Compass coaches the sequence.
For most consultants, yes, when it is authority-building rather than broadcasting. Compass picks the few content shapes that build standing with decision-makers and the cadence you can sustain.
By building visibility and referral relationships before the current contract ends. Compass plans the actions that keep the pipeline full.