You can build the game, and the marketing is what decides whether anyone is waiting for it on launch day. Compass helps you build the wishlists and the community before you ship, gives your launch its best shot, and teaches you the marketing craft your studio can lean on next year. Try Compass today with a free 90 day growth plan.
It's deep in development and you know launch day is the one that counts, yet the store page has a handful of wishlists and the community is a quiet Discord. You have poured everything into the game, but the marketing feels like a separate skill, the creators and press you would need do not know you exist, and you have seen better games launch to silence and sink. A studio with a weaker game but a loud community ships to a wave of wishlists, and the advice online is a maze of platform tips and trailer rules that assume a publisher's budget. You know the game deserves players, but the marketing that would gather them before launch is the work you keep deferring. What do you do?
Most game marketing advice was written for studios with a publisher, a budget, and a marketing team, all paid campaigns and influencer deals an indie developer cannot fund. You have read the launch threads and ended up with a list of tactics and no plan, and the thought of shipping to silence is the thing that frightens you. The advice assumes a budget and a team to run it, and it rarely tells you what to do in the months before launch when it matters most. It ends in building in private, launching cold, and watching a louder studio with a weaker game take the players who should have been yours.
Most AI tools would generate your marketing and make your game sound like every other indie release, when your concept and your voice are the reason a player wishlists it. Compass works the other way. It pairs the speed of AI with coaching and a feel for how an indie game builds an audience, so your voice stays yours and you learn the marketing as you build.
Compass starts with wishlists and community before launch, because for a game the audience you gather before you ship decides how launch day goes. It surfaces the store-page, community, and press-and-creator actions that fit your game against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit an indie developer, calibrated to where players gather, like the platform pages, the communities, and the creators who cover your genre, rather than a publisher ad model. It teaches you to build the wishlist and community rhythm in the months before launch, to reach the creators and press who can spread the word, and to give launch day the audience it needs.
You stay the developer who builds the game, you learn why each one gathers players, and you have a senior marketing executive's judgement beside you.
Twenty minutes to get started. You answer a handful of quick questions about your game: what it is, who it is for, where your players gather, where you already show up. While you answer, Compass researches your genre and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your game's hook, what success looks like at launch, what marketing you have tried, and how much time you can put behind it.
The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your game, with the truth about your genre, the player profiles most worth pursuing, the moments that turn a viewer into a wishlist, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five player profiles instead of two, and a monthly cadence that builds toward launch.
A short daily task list, sized to the time you have, anything from one task to a few, organised by player profile and channel. Some tasks Compass handles in the background, such as mention tracking and community monitoring. The rest are short and clear, designed to fit around development, with the marketing science behind each explained in plain English so you learn the craft as you go.
Game marketing has its own canon of science: how a player decides to wishlist and to buy, the pre-launch audience-building that decides how launch day goes, the store-page and trailer mechanics that win the wishlist, and the community and creator dynamics that spread a game. Compass applies the science to your game and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.
Pro Plan subscription £19 per month for as long as you stay.