COMPASS, FOR HOSPITALITY

Marketing for Hospitality Businesses

You run the floor, the kitchen, and the bookings, and the marketing has to fit in once service is over. Compass helps you fill the tables and rooms with the trust signals guests choose on, builds the reviews that win the next booking, and teaches you the marketing craft your place can lean on next year. Try Compass today with a free 90 day growth plan.

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Hospitality team

What You Came Here to Solve

It's late and service is done. You wipe down, cash up, and check the bookings for the week, and the picture is patchy. The weekend is solid, midweek covers are thin, and a quiet January still stings. A new place has opened down the road and the local paper covered it, your Google rating is strong but the last review is three weeks old, and the photos on your listing were taken before the last refresh. You know you need more of the right guests, midweek tables filled and rooms booked ahead, but the only marketing time you have is the hour after the last table leaves. What do you do?

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Barista

Why Most of the Advice Misses the Mark

Most hospitality marketing advice was written for chains and groups with a marketing manager and a budget, and the agencies offering to run your socials charge fees a couple of quiet weeks could not recover. You have paid for posts that sounded nothing like your place, and the slow stretches are the ones that frighten you. The advice online leans on tactics that fit a ten-site brand, and the trade press talks about scales that have nothing in common with one kitchen and one floor. It ends in trying everything once, committing to none, and reaching the end of the quarter with the midweek still thin and the post you meant to make still on your phone.

Chef

What Makes Compass Different

Most AI tools would post for you and leave you sounding like every other place in town, when the feel of your place is half of why people choose it. Compass works the other way. It pairs the speed of AI with coaching and a feel for a business guests choose on experience and trust, so your voice stays yours and you pick up the marketing once service is done.

Compass starts with your local visibility and your reviews, because a guest chooses on reputation, photos, and proximity before anything else, and your Google Business Profile, your reviews and your Instagram decide whether the diner or traveller finds you or the place down the road. It surfaces the review-collection, local-search and photo actions that lift your visibility against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a single site, calibrated to your catchment, the booking platforms you use, and the seasons hospitality runs on. It teaches you to build the repeat-guest and booking habit that turns a first visit into a regular table and a one-night stay into a returning guest.

You stay the one running the place and choosing where the effort goes, you learn why each one fills the tables, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Place

Twenty minutes to get started. You answer a handful of quick questions about your business: what you serve, who your guests are, your catchment, where you already appear online. While you answer, Compass researches your local market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your best regulars are, what success looks like for the next quarter, what marketing you have tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your place, with the truth about your local market, the guest profiles most worth pursuing, the moments that turn a first visit into a regular booking, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five guest profiles instead of two, and a monthly cadence that follows the seasons your trade runs on.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by guest profile and channel. Some tasks Compass handles in the background, such as Google Business Profile monitoring and review tracking. The rest are short and clear, designed to fit around service, with the marketing science behind each explained in plain English so you learn the craft as you go.

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Adapted to Your Business

Compass calibrates to your specific business. Each of these has its own page with the actions that fit the work best

The Marketing Science Underneath

Hospitality marketing has its own canon of science: how a guest chooses on reviews, photos, and proximity before price, the booking mechanics that decide whether interest becomes a reservation, the local-search rules that decide whether you turn up when someone nearby searches, and the repeat-guest economics that turn a first visit into a regular booking. Compass applies the science to your place and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Bakery shopfront
1,000 of 1,000 founding spots left

Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

Through the offers and the repeat-guest actions that even out the week, set against your local market rather than guesswork. Compass plans the midweek bookings and the regulars before the quiet stretch arrives.
Through your Google Business Profile, your reviews and your photos, which decide who shows up first locally. Compass walks you through setting the profile up properly, the photos that win the booking, and the steady review habit that keeps you near the top.
Compass walks you through the response framework that turns a difficult review into a trust signal for the next guest reading it, in your own voice and measured in tone.
Through the post-visit actions that turn a first booking into a returning one: the thank-you, the reason to come back, and the small touches that make the next visit feel inevitable. Compass coaches each one.