You make the beds, cook the breakfasts, and run the bookings, and the marketing fits in whatever is left. Compass helps you win more direct bookings, builds the reviews and local search guests choose on, and teaches you the marketing craft your B&B can lean on next year. Try Compass today with a free 90 day growth plan.
It's the off-season and the bookings calendar has more white than you would like. The booking sites fill rooms but take their cut, your direct bookings are few, and your photos do not show how lovely the place is. Your reviews are warm but thin on the ground, the guesthouse down the lane shows up above you when people search, and the marketing that would steady the quiet weeks competes with the breakfasts, the changeovers, and the bookings. You know guests love it once they are here, but turning that into a full calendar takes time the running of the place swallows. What do you do?
Most hospitality marketing advice is built for hotels with a team, and the booking platforms are happy to keep you paying commission. You have leaned on the OTAs and watched the margin go, and the off-season gaps are the ones that worry you. The advice online assumes a marketing budget and spare time a host running the place alone does not have. It ends in renting your bookings from the platforms, dropping the rate to compete, and watching a better-listed place take the direct bookings that should have been yours.
Most AI tools would run your marketing and push you deeper into the platforms that take your margin. Compass works the other way. It pairs the speed of AI with coaching and a feel for how a small guesthouse wins direct bookings, so your judgement grows and you learn the marketing as you go.
Compass starts with direct bookings and the trust signals that drive them, because a guest chooses on reviews, photos, and what they find searching before price. It surfaces the Google Business Profile, review, photo, and direct-booking actions that lift your B&B against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a single host, calibrated to your local and seasonal demand rather than a hotel model. It teaches you to shift bookings off the platforms to your own enquiries, to fill the quiet weeks with the right guests, and to turn a stay into a return and a recommendation.
You stay the one running the B&B, you learn why each one fills the rooms, and you have a senior marketing executive's judgement beside you.
Twenty minutes to get started. You answer a handful of quick questions: your rooms, who your guests are, your seasons, where you already appear online. While you answer, Compass researches your market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best guests, what success looks like for the next quarter, what marketing you have tried, and how much time you can put behind it.
The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your B&B, with the truth about your market, the guest profiles most worth pursuing, the moments that turn a search into a direct booking, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five guest profiles instead of two, and a monthly cadence that follows your seasons.
A short daily task list, sized to the time you have, anything from one task to a few, organised by guest profile and channel. Some tasks Compass handles in the background, such as Google Business Profile monitoring and review tracking. The rest are short and clear, designed to fit around the changeovers, with the marketing science behind each explained in plain English so you learn the craft as you go.
B&B marketing has its own canon of science: how a guest chooses on reviews, photos, and search before price, the direct-versus-platform economics that decide your margin on every booking, the seasonal demand maths that shapes the quiet weeks, and the loyalty and word-of-mouth mechanics that turn a stay into a return. Compass applies the science to your B&B and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.
Pro Plan subscription £19 per month for as long as you stay.