You run the kitchen, the floor, and the rota, and the marketing happens after close if at all. Compass helps you fill the quiet tables with the diners you want, wins the local search and reviews that bring them in, and teaches you the marketing craft your restaurant can lean on next year. Try Compass today with a free 90 day growth plan.
It's a Tuesday and half the tables are empty while Friday turns people away. The delivery apps take a heavy cut on every order, a new place down the road is all over social, and your Google listing has photos from two years ago. The regulars you rely on are loyal but few, the midweek covers are thin, and the marketing that would fix it competes with prep, service, and the rota. You know the food is good, but turning that into a full room on the quiet nights takes time the service swallows. What do you do?
Most restaurant marketing advice was written for groups and chains with a marketing manager and a media budget, and the agencies and the delivery platforms both want a cut a single site cannot spare. You have tried discounting and watched it train people to wait for the offer, and the quiet midweek covers are the ones that worry you. The advice online assumes a brand team and a spend an independent does not have. It ends in leaning on the apps, discounting the margin away, and watching a better-marketed place fill the nights you cannot.
Most AI tools would run your marketing and push the discounting and the apps that erode your margin. Compass works the other way. It pairs the speed of AI with coaching and a feel for how a local restaurant fills tables, so your judgement grows and you learn the marketing as you go.
Compass starts with local visibility and the tables you most need to fill, because a diner chooses on what they see searching nearby and on who they trust. It surfaces the Google Business Profile, photo, review, and local-search actions that lift your restaurant against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a single site, calibrated to your catchment and the surfaces local diners use rather than a national-brand model. It teaches you to fill the quiet covers without training people to wait for a discount, to turn a first visit into a regular, and to win bookings direct rather than handing the margin to an app.
You stay the one running the restaurant, you learn why each one fills the room, and you have a senior marketing executive's judgement beside you.
Twenty minutes to get started. You answer a handful of quick questions: what you serve, who your diners are, your catchment, where you already appear online. While you answer, Compass researches your local market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best night, what success looks like for the next quarter, what marketing you have tried, and how much time you can put behind it.
The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your restaurant, with the truth about your local market, the diner profiles most worth pursuing, the moments that turn a search into a booking, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five diner profiles instead of two, and a monthly cadence that follows your trading calendar.
A short daily task list, sized to the time you have, anything from one task to a few, organised by diner profile and channel. Some tasks Compass handles in the background, such as Google Business Profile monitoring and review tracking. The rest are short and clear, designed to fit around service, with the marketing science behind each explained in plain English so you learn the craft as you go.
Restaurant marketing has its own canon of science: how a diner chooses on local search, photos, and reviews before anything else, the booking and covers maths that decides whether the quiet nights fill, the loyalty mechanics that turn a first visit into a regular, and the channel economics that decide whether you own the booking or rent it from an app. Compass applies the science to your restaurant and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.
Pro Plan subscription £19 per month for as long as you stay.