COMPASS, FOR PHYSIOTHERAPISTS

Marketing for Physiotherapists

You trained to get people moving again, and marketing has never been the job, yet the diary only stays full if people find you and trust you. Compass helps you fill the diary with the trust patients choose on, keeps the wording inside the HCPC rules, and teaches you the marketing craft your clinic can lean on next year. Try Compass today with a free 90 day growth plan.

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Physiotherapist patient

What You Came Here to Solve

It's Sunday night and you check the week's diary. There are gaps midweek, a patient who came once after the injury but did not finish the course, and the self-referrals that pay the bills have slowed since a chain clinic opened nearby. Your Google reviews are good but the last is a month old, you rely on a couple of GP and gym referrers who could dry up, and the locals with the niggle they keep ignoring have never heard your name. You know the first appointment and finishing the course are where the practice holds, but the marketing time you have is the hour after the last patient. What do you do?

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Therapy session

Why Most of the Advice Misses the Mark

Most physiotherapy marketing advice was written for clinic chains with a marketing budget and a referral network you do not have, and the agencies want more a month than a run of new self-referrals is worth. Some of it leans on claims the HCPC and the advertising rules would question. You are answerable for the accuracy of your marketing even when someone else wrote it, so a clumsy campaign is a real risk. The advice assumes a marketing function a single clinic cannot staff. It ends in leaning on a few referrers, hoping the diary holds, and watching the chain take the self-referrals that should have been yours.

Physiotherapist patient

What Makes Compass Different

Most AI tools would write your marketing and produce confident copy you would not want next to your registration, when careful, compliant words are the whole job in a regulated practice. Compass works the other way. It pairs the speed of AI with coaching and the judgement a registered clinic needs, so you learn to put your care into words you can defend rather than handing your risk to a machine.

Compass starts with the trust signals that fill a physio diary and the self-referrals that pay, because patients choose on trust and reassurance before anything else. It surfaces the Google Business Profile, review, and self-referral actions that lift your visibility against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a regulated clinic, calibrated to the HCPC rules and the local surfaces patients and referrers use rather than the tactics a chain would reach for. It teaches you to build the new-patient and course-completion rhythm that turns a first appointment into a finished course of treatment, and the referrer relationships that bring a steady stream, all in language you could defend to your registering body.

You stay in control of every word that carries your registration, you learn the reason behind each one, and you have a senior marketing executive's judgement who understands a register beside you.

How Compass Works

1

Learns Your Clinic

Twenty minutes to get started. You answer a handful of quick questions about your clinic: what you treat, who your patients are, where they come from, where you already appear online. While you answer, Compass researches your local market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your last great patient was, what success looks like for the next quarter, what marketing you have tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your clinic, with the truth about your local market, the patient profiles most worth pursuing, the moments that turn an enquiry into a booked course, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five patient profiles instead of two, and a monthly cadence that adapts as the clinic grows.

3

Turns Your Strategy into Action

A short daily task list calibrated to the time you have between patients. Some tasks Compass handles in the background, such as listings monitoring and review tracking against the HCPC rules. The rest are short and clear, with the marketing science behind each explained in plain English so you learn the craft as you go.

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The Marketing Science Underneath

Physiotherapy marketing has its own canon of science: how a patient chooses on trust and reassurance before price, the regulated-language constraints that shape what you can say, the self-referral and course-completion maths that decides whether a first appointment becomes finished treatment, and the local-search, review, and referrer mechanics that decide whether a patient finds you or the chain nearby. Compass applies the science to your clinic and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Therapist client
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Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

Compass surfaces what the HCPC guidance and the advertising rules allow and what they do not, and writes the marketing inside those lines. The compliance call stays with you, and Compass walks you through the wording that holds up.
By building local visibility and trust so patients come to you direct. Compass plans the actions that grow self-referrals and steady the diary.
Through the follow-up and education that make the value of finishing clear, in a way that respects the patient's choice. Compass coaches the rhythm that holds the course.
By asking every patient who finishes well, at the right moment, within your registering body's rules. Compass sets up the ask and tracks new reviews.