COMPASS, FOR CHIROPRACTORS

Marketing for Chiropractors

You trained in the adjustment, and marketing has never been the job, yet every claim you publish carries your registration. Compass helps you fill the diary with the trust patients choose on, keeps the wording inside the GCC rules, and teaches you the marketing craft your clinic can lean on next year. Try Compass today with a free 90 day growth plan.

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Spine specialist

What You Came Here to Solve

It's Sunday night and you check the week's diary. There are gaps midweek, a patient who came for the first visit but never started the care plan, and the new-patient flow that has slowed since the clinic across town started advertising. Your Google reviews are strong but thin, the claims rules make you nervous about what you can say about what you treat, and the locals with the back pain you could help have never heard of you. You know the first visit matters and the care plan is where the practice holds, but the marketing time you have is the hour after the last appointment. What do you do?

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Optometrist patient

Why Most of the Advice Misses the Mark

Most chiropractic marketing advice was written for clinic groups with a marketing budget, and a lot of it leans on claims the GCC and the advertising rules would not allow: promises about conditions, before-and-after overreach, testimonials handled carelessly. You are answerable for the accuracy of your marketing even when an agency wrote it, so a clumsy campaign is a real risk rather than a small one. The advice assumes a marketing function and a tolerance for claims a single clinic cannot take. It ends in saying nothing and staying invisible, or paying for copy you cannot fully stand behind.

Healing hands

What Makes Compass Different

Most AI tools would write your marketing and produce confident claims you would not want next to your registration, when careful, compliant words are the whole job in a regulated practice. Compass works the other way. It pairs the speed of AI with coaching and the judgement a registered clinic needs, so you learn to put your care into words you can defend rather than handing your risk to a machine.

Compass starts with the trust signals that fill a chiropractic diary, because patients choose on trust and reassurance before anything else. It surfaces the Google Business Profile, review, and new-patient actions that lift your visibility against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a regulated single clinic, calibrated to the claims rules and the local surfaces patients use rather than the tactics an agency would reach for. It teaches you to build the new-patient and care-plan rhythm that turns a first visit into a course of care, with the reassurance that brings a nervous first-timer in, all in language you could defend to your registering body.

You stay in control of every claim that carries your registration, you learn the reason behind each one, and you have a senior marketing executive's judgement who understands a register beside you.

How Compass Works

1

Learns Your Clinic

Twenty minutes to get started. You answer a handful of quick questions about your clinic: what you treat, who your patients are, your catchment, where you already appear online. While you answer, Compass researches your local market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your last great patient was, what success looks like for the next quarter, what marketing you have tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your clinic, with the truth about your local market, the patient profiles most worth pursuing, the moments that turn a first visit into a care plan, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five patient profiles instead of two, and a monthly cadence that adapts as the clinic grows.

3

Turns Your Strategy into Action

A short daily task list calibrated to the time you have between patients. Some tasks Compass handles in the background, such as listings monitoring and review tracking against your registering body's rules. The rest are short and clear, with the marketing science behind each explained in plain English so you learn the craft as you go.

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The Marketing Science Underneath

Chiropractic marketing has its own canon of science: how a patient chooses on trust and reassurance before price, the regulated-claims constraints that shape what you can say, the new-patient-to-care-plan maths that decides whether a first visit becomes a course of care, and the local-search and review mechanics that decide whether a patient finds you or the clinic across town. Compass applies the science to your clinic and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Doctor
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Pro Plan subscription £19 per month for as long as you stay.

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FAQs

Compass surfaces what the GCC guidance and the advertising rules allow and what they do not, and writes the marketing inside those lines. The compliance call stays with you, and Compass walks you through the wording that holds up.
Through clear, reassuring pages and messages that speak to the worry directly. Compass coaches the language that puts a nervous patient at ease without overstating what treatment involves.
Through the follow-up and education that make the value of continuing clear, in a way that respects the patient's choice. Compass coaches the rhythm that holds the care plan.
By asking every happy patient at the right moment and making it easy, within your registering body's rules. Compass sets up the ask and tracks new reviews.